Highwire's AcroAI Ushers in New Era of Agentic Marketing Strategy

SAN FRANCISCO & NEW YORK – April 16, 2026 – Strategic marketing and communications agency Highwire today announced the launch of AcroAI, a platform that marks a significant step beyond the generative AI tools that have dominated recent conversations. Described as an “agentic AI” platform, AcroAI is designed to provide marketing and communications leaders with a system that not only generates content but autonomously executes complex, multi-step strategies with enterprise-grade security.

The platform aims to combine Highwire's human expertise with advanced AI, deploying fleets of specialized software “agents” to manage campaigns, monitor market signals, and drive business outcomes. The launch signals a maturing of AI in the marketing sector, moving from task-specific assistance to holistic, goal-oriented automation.

Beyond Prompts: The Rise of Agentic AI

While generative AI models like ChatGPT excel at responding to specific user prompts, agentic AI represents a different paradigm. These systems are defined by their autonomy and proactivity. Instead of waiting for a command, an agentic AI can perceive its digital environment, create a plan to achieve a defined goal, execute a series of actions, and adapt its strategy based on the results. It is the difference between asking an assistant to write an email and asking them to manage a lead-generation campaign.

AcroAI is built on this principle, deploying coordinated “fleets” of specialized agents. These agents are trained to cover the entire marketing and communications workflow, aggregating intelligence from over 100 data sources. Their tasks include monitoring competitive and market signals in real-time, optimizing content for both traditional search engines (SEO) and generative AI responses (GEO), and executing multi-channel campaigns with a consistent brand voice.

"We’ve built Highwire’s AI strategy around a core belief that the right combination of human expertise and artificial intelligence transforms teams into indispensable business partners," said Carol Carrubba, President of Innovation at Highwire, in the company's announcement. "Combining our firm’s talent with AcroAI gives our clients powerful leverage to be the most prepared, most creative strategist in any conversation.”

The platform’s multi-model architecture is designed to dynamically select the best AI model for each task, optimizing for speed and quality. This approach allows the system to function as an orchestration layer, integrating with existing client workflows in tools like Slack, HubSpot, and Google Drive without causing disruption.

Building a Digital Fortress: Security and Trust in the AI Era

For many organizations, particularly those in regulated industries like finance and healthcare, the rapid adoption of AI has been tempered by significant concerns over data security and privacy. Highwire appears to be addressing these fears head-on by making enterprise-grade security a cornerstone of the AcroAI platform.

The platform carries SOC 2 Type 2 certification, an important distinction for enterprise clients. Unlike a Type 1 report, which assesses security controls at a single point in time, a Type 2 report validates their operational effectiveness over a period of months. This certification, developed by the American Institute of Certified Public Accountants (AICPA), provides independent verification that a company has implemented and is adhering to stringent controls around security, availability, confidentiality, and privacy.

Furthermore, AcroAI runs on Google Cloud Platform and features single sign-on and full encryption for data both in transit and at rest. Crucially, Highwire guarantees that client data is never used to train public AI models—a strict data-handling policy designed to build trust and ensure that a company’s proprietary information remains secure within its own sandboxed environment.

"We built AcroAI because we saw the gap between what AI promises and what marketing and communications teams actually need," noted Jason Mayde, Chief Technology Officer at Highwire. "The platform runs on proven agentic architecture with the governance, security, and brand standards that regulated industries require. AI that operates at that level of institutional specificity becomes a competitive advantage for the teams running it."

Powered by Practitioners, Amplified by Algorithms

A common criticism of generic AI tools is their tendency to produce bland, undifferentiated output that lacks brand voice and institutional depth. Highwire’s model for AcroAI seeks to solve this by embedding human expertise directly into the AI’s training.

The company states that its AI agents are “trained by seasoned agency professionals,” meaning every output is designed to match established organizational standards and methodologies. This hybrid approach—powered by practitioners, amplified by algorithms—aims to blend the scale and speed of automation with the strategic judgment and nuance of experienced human professionals. The system is designed to provide human oversight across all agents and workflows, ensuring teams maintain control and transparency.

According to Highwire, this synergy delivers business impact across three key dimensions: stronger market differentiation through consistent brand narratives, significant productivity gains by automating repetitive research and tasks, and higher-quality deliverables that embed the firm’s unique perspective into every output.

A Crowded Field with a New Contender

The marketing technology landscape is already saturated with AI tools offering everything from media monitoring and sentiment analysis to automated content creation and influencer identification. However, many of these function as disparate point solutions, forcing teams to manually stitch together a fragmented workflow.

AcroAI's primary competitive distinction lies in its ambition to be an integrated, end-to-end platform that orchestrates these functions autonomously. This move reflects a broader industry shift, with major software vendors like Salesforce and Microsoft also developing agentic capabilities to unify marketing operations.

Highwire's development of such an ambitious platform was likely bolstered by a 2022 strategic investment from Shamrock Capital, a firm specializing in media and communications. That partnership was intended to fuel Highwire’s growth and expand its digital marketing and data analytics capabilities. The launch of AcroAI appears to be a direct fulfillment of that strategy, representing a significant investment in creating a proprietary technology designed to give both the agency and its clients a competitive edge in an evolving market.