GMMB Taps Digital and Creative Architects for Partner Roles

WASHINGTON, DC – February 04, 2026 – By Brenda Thompson

In a move that signals a deep investment in the twin pillars of modern political campaigning—data-driven digital strategy and compelling creative messaging—the progressive communications firm GMMB has named Erica Monteith and Jodi Quintero as its newest Partners. The promotions elevate two of the firm’s most influential leaders in its political and advocacy practice, reinforcing GMMB’s position in a competitive landscape defined by technological evolution and high-stakes narrative battles.

Monteith, a digital media powerhouse, and Quintero, an award-winning political ad maker, have been instrumental in some of the most significant progressive victories in recent years. Their ascent to the leadership table comes as political organizations grapple with a fragmented media environment and a deeply polarized electorate, where winning requires both sophisticated audience targeting and messages that resonate on a visceral level.

"Jodi and Erica are exceptional leaders,” said GMMB Partner Jim Margolis in a statement announcing the promotions. “Their track records speak for themselves—from historic ballot victories that have protected reproductive rights to electing transformational candidates up and down the ballot. We're thrilled to have them at the leadership table and we know they will continue to deliver on important issues and wins for our clients."

The Digital Architect: Modernizing Political Media

Erica Monteith’s promotion recognizes her central role in building what is arguably the largest and most sophisticated digital media buying operation in Democratic politics. In the most recent election cycle alone, she managed a staggering portfolio of over $400 million in paid media, directing targeted campaigns across a complex ecosystem of streaming, online video, social media, and search platforms.

Her influence was a critical factor in numerous high-profile campaigns, including President Joe Biden’s 2020 victory, the election of Justice Susan Crawford to the Wisconsin Supreme Court, and the successful campaigns of Governor Gretchen Whitmer. This work has earned her national recognition, including the prestigious “40 Under 40” award from the American Association of Political Consultants (AAPC).

Beyond managing massive media budgets, Monteith’s key contribution has been in building the infrastructure to make that spending smarter and more effective. She was a driving force behind the development of GMMB’s proprietary audience-intelligence platforms, Axis Insights and Axis IQ. These tools were engineered to solve one of modern campaigning’s most vexing problems: how to track and influence voters across a dizzying array of disconnected devices and platforms. By integrating data from televisions, streaming services, smartphones, and desktops, the Axis platforms provide campaigns with real-time intelligence to refine targeting, maximize ad spend, and measure impact with a level of transparency previously unavailable.

“I’m incredibly proud of the work our teams have done to modernize political media and achieve results for our clients across the country,” Monteith said. “As the media landscape continues to evolve, winning requires deeper insight, smarter execution, and constant adaptation. As Partner, I’m excited to continue investing in innovation and talent to build strategies that are creative, measurable, and built to win.”

The Creative Force: Winning the Narrative War

While Monteith has focused on mastering the science of media delivery, Jodi Quintero has distinguished herself as a master of the art of political persuasion. As an award-winning ad maker, her work has been at the forefront of the most critical issue-based conflicts in the nation, most notably the fight for reproductive rights.

In the wake of the Supreme Court’s decision to overturn Roe v. Wade, Quintero became a central strategist for the progressive movement. She led the creative and messaging campaigns for ballot initiatives in seven states, including the landmark victory in Kansas, which was the first state to vote on and defeat an abortion ban in the post-Roe era. Her work across six states ultimately helped enshrine reproductive rights for an estimated 50 million Americans, demonstrating the power of sharp, empathetic storytelling to move public opinion and secure policy wins.

Quintero’s portfolio extends across the progressive ecosystem. She served as the media consultant and ad maker for Judge Susan Crawford’s historic win in Wisconsin, a race that carried enormous implications for the state's political balance. Her client list includes a who's who of influential organizations, from Planned Parenthood and EMILY’S List to the Democratic Congressional Campaign Committee (DCCC) and the Environmental Defense Fund, solidifying her reputation as a go-to strategist for high-stakes advocacy.

“It’s an honor and privilege to lead one of the sharpest political ad-making teams in the country,” Quintero stated. “GMMB has written the playbook for the biggest wins in progressive and Democratic politics in recent history, securing the rights for women and girls and standing up for everyday Americans. As Partner, I look forward to helping our candidates and causes tell their story with the best creative in the industry and kick-ass campaign strategies.”

A Blueprint for Progressive Victory

The dual promotions of Monteith and Quintero are more than just an internal restructuring; they represent GMMB's strategic blueprint for the future of progressive campaigning. The move underscores the firm’s belief that victory in the modern era is achieved through a seamless integration of data analytics and powerful, narrative-driven creativity. While operating in a competitive field against other top-tier firms like Precision Strategies and Global Strategy Group, GMMB is doubling down on its unique, integrated model.

Monteith’s digital apparatus provides the delivery mechanism—the sophisticated, data-backed ability to find the right voters, in the right place, at the right time. Quintero’s creative shop provides the payload—the compelling, persuasive, and memorable content that can change minds and mobilize action. Together, their expertise forms a potent combination that addresses the full spectrum of campaign needs.

This integrated approach is GMMB’s answer to the increasing complexity of political communication. In an era where voters are inundated with information and digital platforms are constantly in flux, the ability to execute a unified strategy across all channels is a significant competitive advantage. By elevating the architects of its digital and creative engines, GMMB is signaling to the market that it has a clear and proven vision for navigating this challenging landscape and delivering wins for its clients.