Firmable Raises $14M to Take AI Sales Platform from APAC to the US

MELBOURNE, Australia – March 02, 2026 – Firmable, an AI-native sales platform that has rapidly gained traction across the Asia-Pacific region, today announced the closing of a $14 million Series A funding round. The round was led by prominent venture capital firm Airtree, with continued participation from existing investors. The new capital is earmarked for an ambitious expansion into the competitive United States market and to further develop its proprietary data and AI agent capabilities.

Founded by the leadership team behind Aconex, a tech success story acquired by Oracle for $1.6 billion, Firmable is tackling a persistent problem in the sales world: the reliance on a fragmented collection of software tools and stale, US-centric data. The company's platform is designed to collapse this patchwork into a single, intelligent system that automates research and administrative tasks, allowing sales representatives to focus on building relationships and closing deals.

With over 1,000 customers, including industry giants like Canon, CBRE, Monday.com, and G2, Firmable has already demonstrated significant market fit across Australia, New Zealand, and eight other APAC markets. This funding signals a pivotal moment as the company prepares to take its proven model to the global stage.

Building a 'Data Moat' in a Crowded Market

In a booming market of AI sales tools, Firmable distinguishes itself by addressing the foundational layer: the data itself. While many competitors build interfaces on top of the same licensed, third-party datasets, Firmable has chosen a more arduous but potentially more defensible path.

"Most sales intelligence tools are just interfaces on top of the same licensed datasets. That's why the data is stale, duplicated, and US-centric," said Leigh Jasper, co-CEO of Firmable. "We took the harder path – building our own data asset from the ground up – because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong."

This philosophy manifests in a three-layered platform. The first layer is a proprietary data engine that uses AI-driven web aggregation and Large Language Models (LLMs) to continuously assemble and refresh account and contact information. This process aims to create a more accurate and dynamic dataset than is typically available, a claim supported by users on software review platforms who praise the platform's data accuracy and grasp of local market nuances.

The second layer surfaces precision buying signals from this data, such as leadership changes, significant hiring surges, new funding, or technology adoption, which indicate a prospect may be ready to buy. The third and most forward-looking layer consists of AI agents that act on these signals. These agents can autonomously enrich CRM records, prioritize accounts for outreach, draft initial emails, and orchestrate other sales actions, effectively functioning as a force multiplier for sales teams.

From APAC Success to US Ambition

Firmable's strategy mirrors the playbook its founders successfully executed with Aconex: dominate a home market, prove the model, and then expand globally. The company's argument is that the very US-centricity of existing tools creates a significant opportunity for a platform built with international markets in mind from day one.

"Every sales leader we talk to says the same thing: their US-built tools don't work internationally," noted co-CEO Paul Perrett. "The data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We're not just filling a coverage gap – we're building the AI-native platform these teams actually need."

Now, Firmable is turning this logic on its head as it prepares to enter the highly mature and competitive US market. The challenge will be to prove that its data-first approach can provide a tangible edge against entrenched incumbents like Salesloft and Outreach. However, the company's success in serving multinational clients across APAC suggests it has already solved complex data and workflow problems that many US-based competitors have not had to face. The expansion represents a test of whether a platform forged to handle global data complexity can outperform tools built for a single market.

Investor Confidence and a Proven Team

The $14 million investment is as much a bet on the technology as it is on the team. The founding trio of Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian bring immense credibility from their experience scaling Aconex into a global construction software leader. This track record was a key factor for lead investor Airtree.

John Henderson, a partner at Airtree, highlighted the company's strategic advantage. "The AI sales tooling market is exploding, but most startups in the space have no defensible data moat. Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it," he stated. "The team's track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook – start in APAC, prove the model, then take it global."

For sales leaders, the promise is clear. Jasper explained that sales success is directly linked to the quality of external data and the effectiveness of AI. "Knowing which prospect to target – and most importantly when – is the major driver of sales efficiency," he said. By automating the research and administrative burden, Firmable aims to give salespeople back their most valuable asset: time to spend with the customers and conversations that matter most.