Finite State Taps AI Marketing Vet for Product Security Leadership

COLUMBUS, OH – April 07, 2026 – Finite State, a prominent firm in product security and software supply chain risk management, has appointed veteran technology marketer Ann Miller as its new Vice President of Marketing. The move signals a strategic escalation in the company's push to dominate a market facing unprecedented demand, driven by new global regulations and the increasing complexity of connected devices.

Miller joins the company at a critical juncture. Her appointment is the latest in a series of high-profile executive hires designed to create a leadership team capable of navigating the turbulent but opportunity-rich landscape of product security. With over 15 years of experience, Miller is known for her ability to build market-defining categories for emerging technologies, particularly in cybersecurity and AI.

“Ann has a proven track record of building category-defining marketing engines in cybersecurity,” said Matt Wyckhouse, CEO of Finite State, in a statement. “Her ability to translate complex, technical innovation into market leadership will be instrumental as we accelerate our growth and expand our position in product security.”

A Strategic Executive Power Play

Miller's arrival is not an isolated event but the capstone of a strategic leadership expansion at Finite State. The company recently bolstered its C-suite with the appointments of Sharon Hagi as Chief Security Officer in February 2026 and Chris Overton as Executive Vice President of Engineering in January 2026. Hagi brings over three decades of experience in security programs across diverse tech environments, while Overton contributes more than 20 years of engineering leadership.

This assembly of talent—spanning marketing, security, and engineering—forms a formidable executive team. The strategy appears clear: to create a synergistic leadership core that can solidify Finite State's position as the definitive solution for product security. By bringing in seasoned experts who have successfully scaled other technology ventures, the company is signaling its aggressive growth ambitions to investors, customers, and competitors alike.

Miller’s role will be to orchestrate the company's voice and market strategy, overseeing branding, demand generation, and product marketing. Her challenge is to articulate the value of a highly technical solution in a rapidly evolving market, a task for which her background seems uniquely suited.

The Rising Tide of Regulation and Risk

The urgency behind Finite State's strategic moves is underscored by powerful market forces. The global economy is increasingly dependent on products with digital components, from industrial control systems and medical devices to smart home appliances and modern vehicles. This proliferation has created a vast and often insecure attack surface, a reality that regulators are now moving decisively to address.

At the forefront of this regulatory wave is the EU Cyber Resilience Act (CRA). Having entered into force in late 2024, the CRA imposes stringent cybersecurity obligations on manufacturers of digital products sold in the European Union. It mandates a “secure by design” approach, requiring security to be integrated throughout a product's lifecycle. Key requirements include comprehensive vulnerability management, secure update mechanisms, and the mandatory creation of a Software Bill of Materials (SBOM)—a detailed inventory of all software components in a product.

The deadlines are looming. Manufacturers must comply with vulnerability reporting requirements by September 2026 and meet all other CRA obligations by December 2027. Non-compliance carries severe penalties, including fines up to €15 million or 2.5% of a company's global annual turnover and the potential for products to be banned from the EU market. This has transformed product security from a best practice into a critical business imperative.

This regulatory pressure is fueling explosive market growth. The Supply Chain Risk Management (SCRM) software market, valued at under $7 billion in 2024, is projected by some analysts to surge past $56 billion by 2035. Similarly, the IoT security market is expected to grow from approximately $28 billion in 2025 to over $80 billion by 2031, demonstrating the massive financial stakes involved.

The AI-Native Advantage

Finite State aims to solve these complex challenges with its AI-native platform, which automates product security from end to end. The platform performs deep binary analysis, a process that inspects the compiled software—the ones and zeros that actually run on a device—to uncover vulnerabilities, even in third-party components where source code is unavailable.

This technological approach is what attracted Miller to the company. “Product security is quickly becoming one of the most critical and under-addressed challenges in cybersecurity,” Miller stated. “What impressed me about Finite State is what they’ve built. It’s an AI-native platform that automates product security end to end... That’s incredibly hard to do, and has been a key driver in building trust across their customer base.”

The platform is designed to provide engineering and security teams with a unified workflow, transforming product artifacts into audit-ready assurance. It continuously generates the SBOMs, Vulnerability Exploitability eXchange (VEX) documents, and signed compliance packages that are essential for meeting regulations like the CRA. According to customer reviews on platforms like G2, users praise Finite State for its comprehensive analysis, earlier detection of risks, and highly responsive customer support, which helps teams navigate the complex remediation process.

A Blueprint for Market Dominance

Miller’s career history provides a compelling blueprint for what Finite State hopes to achieve. Prior to her new role, she led marketing at Horizon3.ai, an autonomous security testing company. During her tenure, she helped scale the company from an early-stage startup to a major player with thousands of customers. This effort culminated in Horizon3.ai being named the #1 fastest-growing cybersecurity company on the 2025 Inc. 5000 list, boasting a three-year revenue growth of 2,962 percent. Another ranking from the Deloitte Technology Fast 500 in 2025 cited a staggering 19,939% three-year revenue growth.

Her experience also includes strategic roles at Cylance, a pioneer in AI-driven endpoint security that was later acquired by BlackBerry, and iboss, a leader in cloud security. This background demonstrates a consistent ability to take complex, AI-powered security technologies and build powerful market narratives that drive rapid adoption and establish category leadership.

By hiring Miller, Finite State is not just acquiring a marketing leader; it is investing in a proven market-maker. The company is betting that her expertise, combined with its fortified executive team and advanced AI platform, will be the winning formula. As regulatory deadlines approach and the software supply chain becomes an increasingly critical front in cybersecurity, Finite State has positioned itself with the talent and technology to define the future of product security.