FEG Names Holly Laiveling CTO to Spearhead Tech-Driven Growth Strategy

CINCINNATI, OH – March 04, 2026

FEG Investment Advisors, an independent asset management firm with over $100 billion in assets under advisement, has appointed Holly Laiveling as its new Chief Technology Officer. The move signals a significant strategic acceleration for the employee-owned firm, placing a seasoned technology executive at the helm of its digital strategy to navigate an industry increasingly defined by technological prowess. In her new role, Laiveling is tasked with leading FEG's enterprise technology strategy, with a mandate to align the firm's platforms, data, and infrastructure to fuel long-term growth and fundamentally enhance the institutional client experience. Her appointment to the firm's Leadership Team underscores the critical role technology will play in strengthening operational performance across the entire organization.

Accelerating a Strategic Technology Push

The appointment of a new CTO is more than a personnel change; for FEG, it represents a deliberate step to build upon an existing technological foundation and prepare for the future. The firm has already shown an inclination towards modern digital tools, utilizing technologies like React and HTTP/3 for its web presence and maintaining a dedicated Technology Steering Committee to guide its IT development. However, bringing Laiveling on board indicates a shift from gradual evolution to strategic transformation.

This sentiment was echoed by FEG's Chief Executive Officer, Alan Lenahan. “As FEG continues to grow and evolve, advancing our technology capabilities is essential to supporting our clients and sustaining long-term growth,” he stated. “Holly brings deep experience leading enterprise-scale technology initiatives, and we’re excited to have her join the firm as we continue strengthening our platform.”

Laiveling's role will be pivotal in translating this vision into reality. The focus will be on creating a cohesive technological ecosystem where data is not just stored but leveraged for insight, where platforms are not just functional but intuitive, and where infrastructure is not just stable but scalable. This initiative is crucial for an asset manager serving a diverse institutional clientele that includes endowments, foundations, and healthcare systems, all of whom require robust, secure, and insightful financial services.

A Leader Forged in Regulated Financial Environments

To lead this charge, FEG has chosen a leader whose career has been shaped by the rigorous demands of the financial and data science sectors. Holly Laiveling brings over two decades of experience leading large-scale technology and operational initiatives within highly regulated organizations, a background perfectly suited for the compliance-heavy world of asset management.

She joins FEG from the Federal Home Loan Bank of Cincinnati, where she most recently served as First Vice President and Assistant Chief Information Officer. During her tenure, she was instrumental in overseeing enterprise IT strategy, helping to modernize the bank's infrastructure, fortify its cybersecurity posture, and deliver scalable systems built for long-term institutional growth. Her work involved navigating the complex regulatory landscape that governs financial institutions, ensuring that innovation and security went hand-in-hand. Prior to that, Laiveling was the Director of Software Engineering at 84.51°, a data science powerhouse, where she led teams focused on building scalable, data-driven solutions. This blend of experience in finance, regulation, and advanced data analytics gives her a unique perspective on the challenges and opportunities facing FEG.

“I’m excited to join FEG at a time of continued growth for the firm,” Laiveling commented. “I look forward to building on the firm’s existing technology foundation and advancing our capabilities to support clients and position the firm for its next phase of growth.” Her academic credentials, which include a Bachelor of Arts in Computer Science and a Master of Business Administration, further complement her practical experience, providing a solid foundation in both technical execution and strategic business leadership.

Redefining the Institutional Client Experience

Ultimately, FEG's investment in technology leadership is aimed squarely at its clients. In today's market, institutional investors expect more than just solid returns; they demand a sophisticated, transparent, and seamless digital experience. Research shows that a significant portion of investors are frustrated with outdated systems and would consider switching providers for a better technological interface. The expectation is for real-time access to performance data, customized reporting, and hyper-personalized insights.

Laiveling’s mandate to align platforms and data directly addresses these evolving demands. By modernizing FEG's technological backbone, the firm aims to deliver a superior client experience characterized by enhanced security, more insightful analytics, and streamlined service delivery. For an endowment managing its long-term financial health or a foundation striving to maximize its mission-driven impact, these technological improvements translate into greater confidence and clarity. A robust and agile tech platform enables faster, more accurate reporting and allows for the development of sophisticated tools that can help clients better understand their portfolios and make more informed decisions.

Navigating the Asset Management Tech Arms Race

FEG's strategic hire does not occur in a vacuum. The entire asset management industry is in the midst of a technological arms race, driven by competitive pressures, fee compression, and the transformative potential of artificial intelligence. Firms across the sector are making significant investments in AI and generative AI to automate operations, enhance investment analysis, and improve productivity. Strengthening data architecture to unlock actionable insights is a top priority for virtually every major player.

In this environment, standing still is not an option. The appointment of a CTO with Laiveling’s background is a clear signal that FEG intends to compete aggressively on the technology front. Her experience in modernizing infrastructure and deploying scalable, data-centric systems will be critical as the firm navigates a landscape where technology is no longer a back-office support function but a primary driver of competitive advantage and a core component of the value proposition offered to clients.