Flowers Communications Group Plants Flag in Atlanta, Tapping City's Cultural and Economic Boom

ATLANTA, GA – April 27, 2026 – Flowers Communications Group (FCG), a nationally recognized integrated marketing firm headquartered in Chicago, has officially opened a new office in Atlanta, marking a significant strategic expansion for the 35-year-old agency. The new location in Galleria Office Park is not merely a new pin on the map; it represents a calculated move to embed the firm within what its leadership calls a “national epicenter of cultural influence.”

The expansion coincides with a major new business win, as FCG has been named the general market public relations agency of record for the Greater Atlanta McDonald's Operators Association (GAMOA). This move signals a new chapter of growth for the firm, founded by communications trailblazer Michelle Flowers Welch, and reinforces its long-standing commitment to authentic, culture-forward marketing.

A Strategic Move for a Multicultural Pioneer

For 35 years, Flowers Communications Group has carved out a distinct identity as a leader in multicultural communications. With a philosophy that multiculturalism is in its “DNA,” the firm has built a reputation for creating campaigns that resonate deeply with diverse consumer groups—audiences who collectively wield an estimated $7 trillion in buying power and are significant drivers of mainstream trends. The agency's long-term success is evidenced by a trove of over 200 industry awards, including being named PRNEWS Medium Sized Agency of the Year in 2023.

FCG’s portfolio includes work for a formidable list of blue-chip clients such as Honda, Nike, AT&T, and Walgreens. Its campaigns have consistently earned accolades for their creativity and effectiveness, from winning awards for social media work with the American Honda Battle of the Bands to community relations initiatives with the Black McDonald's Operators Association. This track record demonstrates a nuanced understanding of how to connect brands with communities in a way that is respectful and impactful.

The decision to establish a permanent hub in Atlanta is the culmination of more than three decades of project-based work in the city. By formalizing its presence, FCG is positioning itself to leverage the city's dynamic market more effectively, moving from a visiting partner to a permanent fixture in the local business landscape. This expansion is a testament to the firm's strategy of going where the culture is being created to drive market share for its clients.

Atlanta: The New Epicenter of Cultural Influence

FCG's investment in Atlanta underscores the city's rising prominence as a critical hub for business, culture, and media. Long recognized as a major economic engine in the Southeast, Atlanta has more recently solidified its status as a cultural tastemaker, influencing everything from music and film to fashion and technology. This vibrant cultural output is fueled by one of the most diverse and rapidly growing metropolitan populations in the United States.

This environment has created a fertile ground for marketing and communications agencies, particularly those specializing in reaching multicultural audiences. The city is home to a competitive ecosystem of firms like FLAVVRR and Creative Juice, which, like FCG, focus on inclusive marketing. FCG's entry into this competitive market is a confident assertion of its value proposition and its ability to compete at the highest level.

The agency’s leadership sees Atlanta not just as a regional market but as a bellwether for national trends. “Atlanta sits at the center of cultural influence in this country,” said Jasmine Flowers Mazyck, FCG Managing Partner, who will lead the new office. Engaging authentically with Atlanta's communities is now seen as a prerequisite for any brand with national ambitions, a fact that FCG is strategically poised to capitalize on.

Local Leadership, National Impact

A critical component of FCG’s Atlanta strategy is the leadership of Jasmine Flowers Mazyck. Her deep, personal, and professional roots in the city provide the agency with an invaluable layer of local authenticity. A proud alumna of Spelman College and the University of Georgia’s Terry College of Business, Mazyck is not an outsider executive being relocated; she is a long-time resident with an intrinsic understanding of the city's social and professional fabric.

Before taking on a leadership role in her family's business, Mazyck built a distinguished 17-year career in management consulting at global powerhouses like Deloitte and McKinsey & Company. This background in high-level strategy, talent management, and operations, combined with her deep community ties, makes her uniquely qualified to spearhead the expansion. Her recent recognition as a “G.E.M.S.” honoree by the Diversity Action Alliance further highlights her standing as an influential leader in the communications industry.

In her own words, Mazyck sees the opportunity as a synthesis of her personal history and professional goals. “As a longtime resident... I've seen how this city's communities, its creators and its cultural impact shape the way brands show up in the marketplace,” she stated. “Leading this office is an opportunity to tap into decades of relationships and service and help write FCG's next chapter from right here in Atlanta.”

Anchoring Growth with Key Local Partnerships

FCG is not just opening an office; it is arriving with significant momentum. The appointment as agency of record for the Greater Atlanta McDonald's Operators Association is a cornerstone of its new presence. GAMOA represents more than 50 owner-operators across a 45-county region, making this a substantial and highly visible partnership that immediately grounds FCG in the local market.

This new relationship builds on FCG's existing work in the region. The firm already counts the Atlanta Life Insurance Company among its clients—a historic Black-owned insurer originally founded by Alonzo Herndon and now owned by business icon Earvin “Magic” Johnson. These partnerships demonstrate FCG’s ability to secure and service high-profile, community-focused clients.

Looking ahead, the agency has a clear mandate to expand its Georgia-based client roster, targeting companies, non-profit organizations, and government entities, as well as global brands seeking to deepen their connection with the Atlanta market. By combining its national reputation with authentic local leadership and immediate business impact, Flowers Communications Group is strategically cultivating fertile ground for its next 35 years of growth.