Eyesafe Taps Samsung Vet to Make Vision Health a Standard Tech Feature

MINNEAPOLIS, MN – May 26, 2026 – In a strategic move signaling a major push to embed wellness into the fabric of consumer electronics, Eyesafe has appointed Blake Gaiser, the former head of Samsung's Galaxy smartphone division, as a Strategic Advisor. The appointment aims to accelerate the adoption of Eyesafe's light management technologies, transforming them from an optional feature into a fundamental component of every digital display.

A Proven Architect of Mass-Market Tech

Blake Gaiser brings a formidable track record of building and scaling world-renowned technology products. During his tenure leading Smartphone Product Management at Samsung, he was a key architect behind the strategy and commercial expansion of the Galaxy portfolio, one of the most successful consumer electronics franchises in history. His leadership shaped how billions of users interact with smartphones, wearables, and other connected devices, demonstrating a keen ability to translate complex technology into an indispensable part of daily life.

Gaiser's expertise extends beyond mobile devices. He currently serves as Chief Product Officer at Beretta, leading product strategy for the storied premium brand. This experience, spanning the full arc from product definition to global commercialization, makes him uniquely suited to guide Eyesafe's next phase of growth.

The move is seen as a deliberate effort to mainstream a new category of technology. "Blake's appointment reflects where Eyesafe is going," said Justin Barrett, CEO of Eyesafe. "He led one of the most successful consumer electronics franchises in the world at Samsung. He understands how to make wellness technology a standard feature, not a nice-to-have. That's exactly the trajectory we're on."

The Rising Tide of Digital Wellness

Gaiser's appointment comes at a critical juncture for the tech industry, as consumer awareness around the health impacts of screen time reaches an all-time high. Concerns over digital eye strain, headaches, and the disruption of natural sleep cycles caused by blue light exposure are no longer niche issues. Studies have shown that evening screen time can significantly impact melatonin production, with over half of Americans now looking at a screen within an hour of bedtime.

This growing public consciousness has fueled a powerful market trend toward "wellness technology." Consumers are no longer just looking for faster processors or brighter screens; they are actively seeking devices that support a healthier lifestyle. This shift was a dominant theme at the recent Consumer Electronics Show (CES), where AI-powered health monitoring and preventative care technologies took center stage. The industry is moving from passive data collection to providing actionable insights and integrated health benefits.

Eyesafe is positioning itself at the forefront of this movement, aiming to address the direct physiological impact of the devices we use most. The company's mission is to make proactive eye and sleep health an invisible, effortless standard built into the technology itself.

Beyond Blue Light: A Holistic Approach to Vision Health

While many associate Eyesafe with blue light filters, the company's platform represents a far more sophisticated and holistic approach to light management. Developed in collaboration with a global team of eye doctors, engineers, and scientists, Eyesafe's intellectual property portfolio focuses on selectively filtering the most harmful wavelengths of light while preserving the vivid color and performance of the display.

The company's technology specifically targets high-energy blue light in the 435-440 nanometer range, which research has identified as most concerning for retinal health. Simultaneously, it addresses the 480-500 nm range, which is directly linked to the suppression of melatonin and disruption of the circadian rhythm. This precision allows device manufacturers to reduce health risks without the yellow tint or poor color fidelity that plagued early blue light reduction software.

To quantify these benefits for consumers, Eyesafe has worked with independent testing leader TÜV Rheinland to establish clear industry standards. These include the Radiance Protection Factor (RPF), a metric that measures the effectiveness of blue light filtration, and the groundbreaking Circadian Certification, which evaluates a display's impact on the human sleep-wake cycle. LG Display recently became the first to achieve this certification for its entire lineup of OLED TV and monitor panels. Further validation comes from SleepScore Labs, which has confirmed that Eyesafe's filtration technology can improve sleep. The company is also expanding its platform with innovations like Eyesafe PRISM, which incorporates beneficial red and white light solutions.

Building an Ecosystem of Protection

The new strategic advisor's challenge will be to accelerate a strategy that is already gaining significant traction. Eyesafe has forged deep partnerships with a who's who of the electronics industry, embedding its technology in over 350 million devices from brands like Dell, HP, and LG.

Lenovo has emerged as a particularly strong partner, leading the industry with over 180 Eyesafe Certified laptops, monitors, and smartboards. The company has even started offering pre-installed Eyesafe screen protectors on Chromebooks for K-12 students, a direct response to concerns about the long-term effects of digital learning on children's vision.

The aftermarket is another key front. ZAGG, a global leader in screen protection, has a long-standing partnership to integrate Eyesafe technology into its InvisibleShield product line. Its latest Glass XTR3 screen protector features Eyesafe RPF60 technology, filtering 60% of peak toxic blue light. This partnership extends to retail exclusivity and joint advocacy campaigns, educating consumers on the importance of eye health in the digital age.

By bringing on Gaiser, Eyesafe is betting that his experience in creating ubiquitous product ecosystems at Samsung can help weave these disparate partnerships and technologies into a single, cohesive standard that consumers come to expect.

As Gaiser himself stated, "Vision health and wellness technology will become as fundamental to the consumer electronics experience as battery life or display resolution. Eyesafe has the patents, the partner relationships, and the clinical validation to lead that transition. I am energized to help accelerate the next chapter." His involvement signals a clear intention not just to participate in the wellness tech market, but to define it for a generation of digital natives and a world grappling with the consequences of ever-present screens.