EXEED's Robotic Ambition: From Cars to Cops and Companions

BEIJING, CN – April 17, 2026 – At the bustling 2026 Beijing Auto Show, among the gleaming new electric vehicles and futuristic concept cars, a different kind of machine is capturing the spotlight. EXEED, the high-end brand of automotive giant Chery, is showcasing not just its latest vehicles but a vision for a future where the definition of mobility extends far beyond the car itself. Through its robotics arm, AiMOGA Robotics, the company is demonstrating a profound integration of intelligent vehicles and advanced humanoid robots, culminating in its "AiMOGA Global Delivery Ceremony."

This event is more than a product launch; it signals a pivotal moment where advanced robotics, once confined to laboratories and factory floors, are being deployed at scale into the fabric of public life. AiMOGA is unveiling a comprehensive matrix of new products, including advanced humanoid robots and robotic dogs, underscoring a strategy that is less about technological novelty and more about practical, real-world industrialization.

Beyond the Showroom: Robots in Public Service

While many companies are exploring robotics, AiMOGA, backed by EXEED, has aggressively pursued a "scenario-driven" development path. This philosophy prioritizes deploying robots into complex, real-world environments to drive rapid iteration and prove their utility. The results are already visible across more than 30 countries and over 100 distinct application scenarios.

In several Chinese cities, including Wuhu and Chengdu, AiMOGA's Intelligent Police Unit R001, nicknamed "RoboCop," is already a fixture in urban traffic management. These humanoid units work alongside human officers, tirelessly performing standardized hand signals, using high-resolution cameras to detect violations, and issuing verbal warnings, all while operating continuously in any weather. The deployment extends to sensitive areas like school safety zones, aiming to improve efficiency and reduce the physical strain on human personnel.

The public service applications continue to expand. Since the beginning of the year, AiMOGA's humanoid robot, Mornine, has been serving as a "Spring Festival Travel Volunteer" at the Wuhu High-Speed Railway Station. It assists passengers with interactive wayfinding and provides real-time safety information during peak travel seasons. Similar pilot programs are underway in government service centers and libraries, where the robots are refining their abilities to guide, explain, and interact with the public. Each deployment serves as a data-gathering mission, feeding information back to engineers to enhance both hardware and software.

This push into the public sphere is not limited to China. AiMOGA robots are already a common sight in Chery's automotive showrooms in markets like Indonesia, the UAE, and South Africa, where they provide multilingual vehicle walkthroughs and sales consultations. One of its robots even served as an "Ambassador for Educational Friendship" at a public event in Johannesburg, demonstrating stable, humanlike interaction in a multicultural setting.

Automotive's New Frontier: An Integrated Ecosystem

The deep integration between EXEED's automotive ambitions and AiMOGA's robotic ventures is no accident. For parent company Chery Holding Group, the robotics industry represents its "third growth curve"—a strategic diversification intended to create a holistic intelligent mobility ecosystem. The vision is an "Automobile + Robot" future where vehicles and autonomous systems are seamlessly connected.

This strategy fosters a powerful technological synergy. AiMOGA's robots incorporate core technologies developed for Chery's vehicles, including advanced driver-assistance systems, intelligent cockpit platforms, and the proprietary CheryGPT large language model. In turn, the lessons learned from deploying autonomous robots in unpredictable public spaces could inform the development of more sophisticated and robust autonomous driving systems for future EXEED cars.

This long-term vision positions the company not just as a car manufacturer, but as a purveyor of intelligent systems. By focusing on practical technology for real-world scenarios, Chery and EXEED are aiming to redefine mobility itself, moving beyond personal transport to encompass a wider range of automated assistance in daily life. This commitment is further underscored by AiMOGA's Mornine humanoid robot achieving comprehensive EU certifications for hardware and software, a world-first that authorizes its sale and deployment across all EU member states.

The Global Robotics Race Heats Up

EXEED and AiMOGA are not operating in a vacuum. The race to build and deploy capable humanoid robots is a new global battleground for tech and automotive giants. Tesla's CEO, Elon Musk, has been vocal about the potential of his company's Optimus robot, suggesting it could become more significant than its vehicle business, with potential production starting as early as 2025.

Similarly, Hyundai's acquisition of Boston Dynamics in 2021 signaled its serious intent, with the quadruped robot Spot already used for industrial inspections in car factories. Other automakers, including Kia, BMW, and Mercedes-Benz, are also heavily investing in robotics, primarily for automating their manufacturing lines to boost efficiency and quality.

Where AiMOGA appears to be carving a distinct path is its dual focus on both industrial applications and large-scale public-facing services. While competitors concentrate on optimizing the factory floor, AiMOGA's robots are already interacting with the general public, from directing traffic to assisting travelers. This real-world exposure provides an invaluable, and perhaps unparalleled, opportunity for learning and refinement at a massive scale.

The Engine of Scalability: Chery's Manufacturing Might

A key advantage enabling AiMOGA's rapid progress is the formidable manufacturing and supply chain ecosystem of its parent, Chery. Leveraging Chery's mature production systems, global operational footprint, and robust supply chain provides AiMOGA with a direct path to scalable industrial deployment—a hurdle that has stymied many Western robotics projects.

This industrial base, rooted in China's powerhouse manufacturing sector, allows for production at a volume and cost that is difficult for others to match. The country's robotics industry has matured rapidly, transitioning from import reliance to domestic dominance, which provides significant advantages in component sourcing and economies of scale. This allows AiMOGA to move from prototypes to mass delivery, as evidenced by the delivery of hundreds of humanoid robots and over a thousand quadruped units by 2025.

The "Global Delivery Ceremony" at the Beijing Auto Show is therefore a declaration. It's a statement that the era of practical, mass-produced humanoid robots is no longer a distant sci-fi concept. For EXEED and AiMOGA, it is a present-day reality, driven by a clear strategy to integrate these machines into our world, one scenario at a time. The ceremony marks not an end point, but the formal beginning of a new chapter in the relationship between humans and intelligent machines.