EverFast's Digital Overhaul Aims to Disrupt KC's Fiber Market

LENEXA, KS – March 12, 2026 – In a strategic move to differentiate itself in one of the nation's most competitive broadband markets, local provider EverFast Fiber Networks today announced a major partnership with GOCare, a SaaS provider specializing in digital customer experience. The collaboration will see EverFast deploy a suite of digital tools designed to modernize customer communications, streamline operations, and elevate its service to match the high-speed promise of its fiber-optic network.

This initiative represents a significant bet for EverFast: that in an era where gigabit speeds are becoming table stakes, the new frontier for competition lies in customer experience. By embracing a digital-first engagement strategy, the long-standing Kansas City provider aims to challenge national giants and solidify its position as a leader in its home market.

Redefining Service in a Crowded Arena

EverFast is no stranger to the Kansas City landscape. Serving the area since 1999 and credited as the first to bring a residential fiber network experience to the city, the company has deep local roots. However, the modern broadband environment is fiercely competitive, with titans like Google Fiber, AT&T Fiber, Spectrum, and Xfinity all vying for subscribers.

Following its acquisition by Astatine Investment Partners in late 2022, EverFast has been vocal about its ambitious growth plans, which include more than doubling its local market share. This new partnership is a cornerstone of that strategy, shifting the competitive focus from pure bandwidth to the quality of customer interaction. By meeting customers on their preferred digital channels, EverFast aims to build loyalty and reduce the friction often associated with utility providers.

“EverFast is committed to delivering a world-class customer experience that matches the speed and reliability of our network,” stated Andrew Koelker, Marketing Manager at EverFast Fiber, in the announcement. “GOCare enables us to meet our customers where they are—on their phones and digital channels—and deliver fast, automated service that reduces friction and increases engagement.”

The Digital Toolkit for Modern Engagement

The partnership gives EverFast access to GOCare’s full Digital Experience Platform, a suite of tools designed to transform how broadband providers interact with their customers. The implementation includes:

• Modern Communication Channels: Through GOCare Connect, EverFast will launch two-way SMS, web chat, and social media messaging, allowing customers to get real-time support without picking up the phone. This aligns with broad consumer trends, where studies show 67% of customers prefer self-service over speaking to a company representative.
• Proactive Automation: GOCare Messenger will automate critical communications regarding billing, service appointments, and network updates. This not only empowers customers with timely information but is also proven to significantly reduce inbound call volumes to support centers.
• Actionable Feedback: With GOCare Pulse, the provider will be able to deploy real-time Net Promoter Score (NPS®) and customer satisfaction (CSAT) surveys, gathering direct feedback to continuously refine its service.
• Targeted Outreach: GOCare Reach will enable segmented marketing campaigns, allowing EverFast to proactively inform communities about service availability or offer upgrades to existing customers.

A crucial component of the deployment is its deep integration with EverFast’s existing operational backbone. The GOCare platform will connect seamlessly with MACC for billing, Adtran Mosaic One for network management, and HubSpot for customer relationship management (CRM), creating a unified data ecosystem. This integration is key to providing a consistent and informed customer experience across all touchpoints.

“By integrating GOCare’s Digital Experience platform with MACC’s open APIs, EverFast can deliver a more efficient, connected, and customer-centric experience,” said Brian Thomas, EVP at MACC, underscoring the collaborative nature of the technical overhaul.

Beyond Bandwidth: The New Economics of Broadband

EverFast's digital transformation reflects a powerful industry-wide trend. As high-speed fiber and 5G networks commoditize internet access, telecom analysts note that customer experience has emerged as the primary competitive differentiator. With over 30% of customers willing to leave a brand after just one negative interaction, the quality of service is no longer a secondary concern but a core business imperative.

Platforms like GOCare are built to address this shift by driving operational efficiency that translates directly into better service and lower costs. Providers using GOCare have reported a 30-50% decrease in inbound support calls and a significant reduction in late payments through automated reminders. By automating routine inquiries and workflows, support agents are freed up to handle more complex issues, improving first-contact resolution and overall satisfaction.

This operational revolution is increasingly powered by artificial intelligence and automation, which help manage network traffic, predict maintenance needs, and provide 24/7 support through chatbots. For EverFast, this means not only improving the customer journey but also creating a more agile and cost-effective operation capable of sustaining long-term growth.

“We’re thrilled to welcome EverFast Fiber Networks to the GOCare family,” said Mike Roddy, CEO and co-founder at GOCare. “EverFast’s decision to go all-in on digital channels reflects its forward-thinking approach to customer experience. We look forward to helping them reduce call volume, integrate systems, and ultimately deliver a modern experience that sets them apart.”

By investing heavily in the digital layer of its service, EverFast is positioning itself not just as a provider of fast internet, but as a partner that is easy to do business with. In the battle for Kansas City's subscribers, this focus on a frictionless, modern customer journey may prove to be the most powerful weapon in its arsenal.