Ekimetrics Buys Actable in Bid for Global AI Dominance

PARIS – February 02, 2026 – In a significant move signaling a new phase of consolidation within the artificial intelligence sector, French data science leader Ekimetrics has announced its first-ever acquisition, purchasing U.S.-based customer analytics specialist Actable. The deal is a cornerstone of Ekimetrics' ambitious "Elevate" strategic plan, a roadmap designed to establish the company as the undisputed global leader in large-scale managed AI solutions by 2028.

The acquisition unites Ekimetrics' deep expertise in high-level business strategy and marketing mix modeling with Actable's granular, AI-powered customer intelligence capabilities. This strategic union aims to create a comprehensive, end-to-end offering for global brands grappling with the complexities of data-driven decision-making in an increasingly competitive landscape.

A Strategic Play in the AI Consolidation Game

This acquisition is more than a simple expansion; it reflects a broader, accelerating trend in the technology industry. As the hype around AI translates into a concrete demand for enterprise-scale deployment, established data science firms are increasingly acquiring smaller, hyper-specialized companies to rapidly enhance their capabilities and secure market share. The era of standalone, niche AI tools is giving way to integrated platforms that can deliver value across the entire business value chain.

Ekimetrics, a pioneer in the field since 2006, is positioning itself at the forefront of this shift. With 50% of its revenue already generated internationally, the firm is leveraging its stable foundation to aggressively pursue global leadership. The purchase of Actable provides a critical injection of specialized technology and, crucially, a strengthened foothold in the highly competitive North American market.

"The acquisition of Actable allows us to offer our clients a better integrated data and AI value chain, capable of delivering long-term impact for strategic decision-making and sustainable competitive advantages," said Jean-Baptiste Bouzige, CEO of Ekimetrics, in a statement. This move is designed to meet the growing demand from large international groups for a single partner that can bridge the gap between complex data science and tangible business outcomes.

Forging a Franco-American AI Powerhouse

The "Elevate" strategic plan is the driving force behind this transatlantic deal. The plan outlines a clear ambition: to transform Ekimetrics from a data science consultancy into the definitive leader for managed AI solutions. A key pillar of this strategy is the aggressive expansion in North America, with the company having previously announced plans to triple its U.S. workforce and quadruple its revenue in the region. Acquiring Actable, headquartered in New York with offices across the U.S., is a powerful accelerator for this goal.

This move allows the Paris-based firm to instantly scale its presence and client base in the world's largest tech market. It sidesteps the slower, more arduous process of organic growth, providing immediate access to Actable's established operations and market knowledge. The integration of Actable's team and technology is expected to reinforce Ekimetrics’ ability to deliver on its promise of generating a minimum 10:1 return on investment for its clients and improving their operational margins.

The strategy also focuses on developing hyper-specialized AI use cases for every business function. By absorbing Actable’s expertise, Ekimetrics deepens its portfolio, particularly in the critical domains of marketing and sales, where the pressure to demonstrate ROI and personalize customer experiences is most intense.

Beyond ROI: Redefining Customer Analytics

The true strategic value of the acquisition lies in the powerful synergy between the two companies' complementary offerings. Ekimetrics has long been a leader in high-level, strategic data analysis, particularly with its renowned Marketing Mix Modeling (MMM) solutions. This practice helps brands understand the effectiveness of their marketing spend across different channels from a top-down perspective.

Actable, in contrast, brings a bottom-up, highly granular vision of customer intelligence. Founded in 2019, the company quickly built a reputation for its proprietary "Intelligence Factory," a framework designed to transform raw, fragmented customer data into predictive insights. In a digital ecosystem reeling from the deprecation of third-party cookies, Actable's focus on enriching and activating first-party data is particularly valuable.

The combination of these two approaches is transformative. Clients will now have access to a unified solution that connects broad, strategic ROI analysis with individual customer-level predictions. Actable’s suite of standard predictive models—including propensity to buy, churn risk, and Customer Lifetime Value (CLV)—will be integrated to provide a deeply contextualized understanding of customer journeys. This allows Chief Marketing Officers and Chief Revenue Officers to move beyond just measuring past performance to proactively shaping future customer behavior through targeted activation and personalization at scale.

The Integrated Future: Platform, Services, and Client Impact

The ultimate goal is to deliver a seamless "platform & service" model. This model combines Ekimetrics' powerful technology platforms, such as its "Helix" customer analytics platform, with the hands-on expertise of its 500+ data scientists and business consultants. Actable's technology stack, with its capabilities in data integration, governance, and predictive analytics, will be progressively woven into this ecosystem.

For clients of both firms, this means a more powerful and unified partnership. Instead of managing multiple vendors for data strategy, analytics, and activation, brands will be able to rely on a single entity that unites business applications, trusted data, and cutting-edge artificial intelligence.

"Joining Ekimetrics allows us to significantly accelerate our mission: helping organizations unlock the full value of their customer data with AI," noted Matt Geitzer, CEO of Actable.

Actable will continue to support its existing technology partners, ensuring continuity for its current clients as the integration proceeds. The combined entity is poised to not only optimize marketing and sales functions but also to drive innovation in operational efficiency and ESG transformation, solidifying its path toward becoming an indispensable partner for global brands navigating the AI revolution.