DXC Taps Bulgaria for AI Future with New Sofia Innovation Hub

SOFIA, Bulgaria – February 02, 2026 – By Stephanie Lewis

DXC Technology (NYSE: DXC), a global enterprise technology services firm, has significantly deepened its investment in Eastern Europe with the launch of a new state-of-the-art office and dedicated Artificial Intelligence hub in Sofia, Bulgaria. The move, which coincides with the 20th anniversary of the company's Bulgarian Global Delivery Center, signals a strategic pivot to harness the nation's burgeoning tech talent pool to drive AI-powered innovation for its global clientele.

The new facility, located in the prestigious Business Park Sofia, is more than just a modern office space. It represents a calculated bet on Bulgaria as a central pillar in the company's European and global AI strategy. The hub will serve as a nerve center for developing and deploying advanced AI solutions across key industries, including automotive, insurance, and financial services, reinforcing DXC's commitment to an "AI-first" operational model.

"Bulgaria stands at the heart of our regional ambitions in Europe, and the renovated delivery center and AI hub reflect the incredible talent, innovation, and potential the country brings to our future," said Juan Parra, President, Europe at DXC, in a statement. "This opening is more than a milestone—it's the beginning of a new chapter filled with momentum across Europe."

A Strategic Bet on Sofia's Tech Ascent

DXC's decision to establish its latest AI hub in Sofia is a powerful endorsement of Bulgaria's rapid emergence as a premier technology destination. The country has cultivated a reputation for a highly skilled and cost-effective workforce, making it an increasingly attractive alternative to more saturated Western European markets. Bulgaria's tech sector is home to over 105,000 specialists, with Sofia alone accounting for the vast majority of the nation's ICT value-added.

This talent pool is not only growing—with nearly 6,000 new IT graduates annually—but is also highly proficient, with strong expertise in high-demand fields like data science, software development, and AI. Furthermore, Bulgaria leads the European Union in gender diversity within the IT industry. This combination of available skill, competitive cost, and a diverse workforce creates a compelling value proposition for multinational corporations.

The Bulgarian government has actively nurtured this growth, implementing policies like a low 10% corporate tax rate and investing in infrastructure such as the Sofia Tech Park. This supportive environment has helped attract over EUR 3.1 billion in venture investment to the capital between 2021 and 2024, solidifying Sofia's status as one of Europe's fastest-growing tech centers.

The 'Xponential' Engine for Enterprise AI

At the core of the new Sofia hub's mission is the deployment of DXC's 'Xponential' AI orchestration blueprint. This proprietary framework is designed to address a critical challenge for large enterprises: moving AI projects from conceptual pilots to scalable, secure, and operational realities. Housing over 200 AI experts, the Sofia hub will be instrumental in activating this blueprint for clients.

'Xponential' provides a repeatable model that integrates people, processes, and technology to accelerate time-to-value. It focuses on simplifying the complexities of large-scale AI adoption through a structured approach that encompasses governance, compliance, automation, and human-AI collaboration. By using this framework, DXC aims to take client use cases from initial discovery to full deployment with greater speed and predictability.

This initiative is part of DXC's broader strategy to position itself as an "AI-first" leader. The company has been its own "customer zero," rolling out AI tools across its 115,000-strong global workforce to refine its offerings before taking them to market. The Sofia hub joins an expanding global network of similar innovation centers in Warsaw, Poland; Böblingen, Germany; and Zaragoza, Spain, creating a distributed yet interconnected engine for AI development and delivery.

From Blueprint to Real-World Impact

While the strategy is forward-looking, DXC's AI capabilities are already delivering tangible results for major organizations. The 'Xponential' framework is not just a theoretical concept but a proven methodology behind significant client transformations. For example, the European Space Agency (ESA) is utilizing the blueprint to power 'ASK ESA,' an AI platform that unifies vast datasets to accelerate research and enhance collaboration among its scientists.

In the healthcare sector, DXC partnered with Singapore General Hospital to develop an AI-driven solution for infectious diseases that guides antibiotic choices with 90% accuracy, helping to combat antimicrobial resistance. In manufacturing, a partnership with GreenMatterAI on automatic weld inspection has already demonstrated a 25% reduction in rework costs for an automotive client.

These successes underscore the practical value DXC aims to scale through its new Sofia hub. By focusing on repeatable, high-impact solutions, the company is moving beyond the hype often associated with AI to deliver measurable business outcomes. This track record is further validated by industry analysts, with Gartner recently naming DXC a Leader for Outsourced Digital Workplace Services, highlighting its AI-driven experience platform.

Strengthening a Competitive Edge in Europe

DXC's expansion in Sofia also sharpens its competitive edge in the bustling Eastern European IT services market. The company is already one of the top five IT employers in Bulgaria, competing alongside other global giants like SAP, HPE, and VMware. This new investment solidifies its foothold and signals its intent to lead in the high-growth area of enterprise AI.

By centralizing a critical mass of AI talent and expertise in Sofia, DXC can offer a compelling blend of cutting-edge innovation and efficient delivery. The hub will not only serve existing clients but also act as a collaboration space, bringing together partners and customers to co-create the next generation of AI-infused enterprise solutions.

As businesses worldwide accelerate their digital transformation journeys, the demand for partners who can effectively operationalize AI has never been greater. With the launch of its Sofia AI hub, DXC Technology has made a clear statement about its ambition to be that partner, leveraging Bulgarian talent to power a new era of enterprise intelligence.