Dot Ai Taps $4B Oracle Vet to Drive Growth Amid Market Headwinds

LAS VEGAS, NV – December 29, 2025 – In a strategic move aimed at converting technological prowess into market dominance, Asset Intelligence firm Dot Ai (Nasdaq: DAIC) has appointed Delores “Del” Rochester as its new Chief Revenue Officer, effective January 5, 2026. The appointment of the Oracle and IBM veteran comes at a critical juncture for the company, which is navigating significant financial market pressures while operating in a sector ripe with opportunity.

Rochester, a leader with a formidable track record of generating over $4 billion in technology sales, is tasked with leading Dot Ai’s global revenue organization. Her mandate is clear: accelerate enterprise adoption, deepen customer relationships, and establish robust commercial execution to capitalize on the surging demand for real-time asset intelligence. She succeeds Bob Reny, who recently departed the company.

A Strategic Bet on Enterprise Expertise

Dot Ai's decision to bring in a leader of Rochester's caliber signals a deliberate pivot towards securing large, complex, and high-value enterprise accounts. With over 25 years of experience, her career is a blueprint for scaling revenue organizations within tech giants. She previously served as Group Vice President at Oracle, leading the North America cloud infrastructure business for multiple key verticals, and spent 17 years in various leadership roles at IBM.

Her experience spans hardware, software, cloud, and mobility solutions, sold into complex sectors like manufacturing, healthcare, and financial services—all key target markets for Dot Ai’s technology. This background is precisely what the company needs as it seeks to transition from early-stage wins to securing multi-year contracts with Fortune 500 clients.

Ed Nabrotzky, Chief Executive Officer of Dot Ai, lauded the appointment, highlighting Rochester's unique qualifications. “Del brings a rare combination of enterprise sales leadership, technical fluency, and execution discipline,” Nabrotzky stated. “Her experience scaling revenue organizations at global technology leaders will be instrumental as we continue to expand our enterprise footprint.”

This move is widely seen as an effort to build a commercial engine as powerful as the company's technology, ensuring that its innovative solutions translate into sustainable, long-term revenue growth.

The 'Engineer Who Sells': A Unique Leadership Profile

What sets Rochester apart is her deeply technical foundation, a trait not always found in executive sales roles. She holds a Bachelor of Science in Chemical Engineering from Brown University and a Master's in Materials Science from Rensselaer Polytechnic Institute. This academic background is complemented by practical innovation, including three U.S. patents and five IBM patents, as well as published research.

Rochester herself views this technical acumen as a core component of her success, allowing her to build credibility and trust with both client-side engineering teams and internal product organizations. This blend of technical depth and commercial savvy is further sharpened by an MBA in Finance and Entrepreneurship from The University of Chicago Booth School of Business and executive education from Harvard Business School.

Her leadership philosophy centers on authenticity, perseverance, and a deep-seated commitment to customer success. This combination of engineering logic and sophisticated sales strategy makes her uniquely suited to articulate the complex value proposition of Dot Ai's AI- and IoT-driven platforms to C-suite executives.

Navigating a Challenging Market Landscape

Rochester's arrival is timed against a backdrop of significant financial turbulence for Dot Ai. Despite reporting its best-ever quarterly revenue for the third quarter of 2025, the company also posted a substantial net loss. Its stock (DAIC) has reflected this pressure, trading near its 52-week low in recent weeks and experiencing a sharp decline over the past year.

This dichotomy of operational progress and market skepticism places immense pressure on the company's leadership to demonstrate a clear path to profitability. Rochester’s appointment is a direct and assertive response to this challenge. Her primary role will be to convert Dot Ai's growing pipeline and technological edge into predictable, scalable revenue streams that can build investor confidence.

The market for Asset Intelligence is at a recognized inflection point, with enterprises across the supply chain, logistics, and manufacturing sectors desperately seeking greater visibility and efficiency. Rochester’s proven ability to close large-scale enterprise deals is the lever Dot Ai is pulling to capture this momentum and translate it into financial performance.

Innovation at the Core of the Growth Strategy

Ultimately, Dot Ai’s success will hinge on the strength of its technology. The company has positioned itself at the forefront of the industry with a suite of patented solutions that harness real-time IoT tracking, AI-enhanced analytics, 5G RF, and Bluetooth Low Energy (BLE) technology. These tools are designed to give organizations unprecedented visibility and predictive insights into their physical operations.

A recent strategic partnership with Wiliot, a leader in the Ambient IoT space, underscores Dot Ai's commitment to innovation. Through this collaboration, Dot Ai has developed and validated what it calls the first industrial implementation of Wiliot tag technology. This includes a patent-pending plasmonic folded ground plane structure that dramatically improves tag readability on challenging surfaces like metal or in wet environments—a common hurdle in industrial settings.

Furthermore, the company has released a rugged, patent-pending Industrial Bridge device designed to read these advanced tags in demanding environments. These developments are not just incremental improvements; they unlock new use cases in production-line automation, warehouse inventory management, and the tracking of high-value assets like shipping containers and outdoor equipment, significantly expanding the company's addressable market.

It will be Rochester's mission to take this advanced technological toolkit and weave it into compelling narratives of business value, efficiency, and security for the world’s largest enterprises. As she stated upon her appointment, “Dot Ai’s technology addresses a real and growing need for enterprises operating complex physical environments. I’m excited to work closely with customers, the Dot Ai leadership and the team to build on the company’s momentum, deepen partnerships, and help drive the next phase of growth.”