Digital Edge Rebrands, Wielding AI to Redefine Tourism Marketing

JACKSONVILLE, Fla. – February 25, 2026 – In a significant move signaling a new direction for travel and tourism promotion, destination marketing leader Digital Edge has officially rebranded as Go Fish Tourism + Business Events. The transformation, announced today, is far more than a name change; it represents a strategic fusion of specialized industry expertise with the advanced technological prowess and integrated marketing capabilities of parent company Agital.

The new entity aims to provide a more holistic and powerful solution for destinations, convention centers, and travel brands navigating an increasingly complex and interconnected industry. By integrating with fellow Agital companies Go Fish Digital and REQ, the firm now offers a unified suite of services—from high-level brand strategy and AI-driven performance media to public relations and creative content—all under a single, coordinated umbrella.

A New Blueprint for Destination Marketing

For over a decade, Digital Edge built its reputation as a specialist in the meetings, conventions, and B2B marketing sector. However, the modern travel landscape demands a more integrated approach. The lines between leisure and business travel have blurred, with destination perception heavily influencing decisions for large-scale events and corporate travel. Economic shifts and evolving traveler behaviors further necessitate a strategy that can stabilize demand year-round.

Go Fish Tourism + Business Events is engineered for this new reality. The firm’s expanded model is designed to connect leisure, group, and business travel marketing efforts, creating a cohesive system that works across different audiences and channels. The objective is to help destinations not only attract weekend tourists but also drive crucial midweek business and group bookings that are vital for economic stability.

"This isn't the end of the Digital Edge story; it's the beginning of a more connected one," said Mya Surrency, Founder of Digital Edge. "One where our industry specialization and marketing scale work together. Where strategy and execution move as one. Where destinations and business event brands have a smarter, stronger partner by their side. We're proud of where we've been—and even more excited about what's ahead." This evolution reflects a broader industry recognition that siloed marketing efforts are no longer effective in capturing the attention of today's multifaceted traveler.

The Power of Integration: Agital's Strategic Playbook

The rebranding is a direct result of Digital Edge's 2024 acquisition by Agital, an integrated marketing services network with a clear strategy: acquire specialized, best-in-class agencies and unify them into a formidable, full-service powerhouse. This model allows Agital to offer clients deep niche expertise combined with the scale and resources of a large, comprehensive firm.

In this integration, REQ, another Agital company, took the lead on brand, research, and communications strategy, while Go Fish Digital provided its expertise in performance marketing, content, and analytics. The result is a purpose-built system for the tourism sector that replaces what can often be a fragmented and inefficient multi-agency approach. For clients, this promises a simplified partnership, with one team overseeing a unified campaign from conception to execution and analysis.

This consolidation strategy positions Agital and its subsidiary brands to compete directly with other major players in the tourism marketing space, such as MMGY Global and Madden Media. By combining Digital Edge's deep B2B tourism knowledge with the broader digital and creative firepower of its partner agencies, Agital is betting it can deliver more effective and measurable outcomes than competitors who may lack either the specialized focus or the integrated technological infrastructure.

Wielding the 'Barracuda': AI Enters the Tourism Arena

A cornerstone of this new, integrated offering is the introduction of advanced technology, most notably Go Fish Digital’s proprietary AI suite, Barracuda. This platform is designed to give clients a significant competitive advantage by embedding artificial intelligence across the entire marketing workflow.

Barracuda offers a suite of AI-powered tools for Search Engine Optimization (SEO), paid media campaigns, digital public relations, content creation, and analytics. For tourism clients, this translates into tangible benefits. The platform's SEO tools can analyze search trends and user intent to help a destination rank for critical keywords like "family-friendly resorts" or "best convention cities." Its content optimization features assist in creating engaging travel guides and articles that resonate with target audiences, while its paid media capabilities help fine-tune ad spend to reach high-intent travelers with precision.

"At Go Fish, we believe in simplifying integrated marketing through the power of one partner - Unifying AI-powered media and SEO expertise with strategic brand and creative capabilities," said David Dweck, President of Go Fish Digital. "Go Fish Tourism + Business Events allows us to bring that same integrated approach to travel and tourism brands, while adding deeper destination and B2B marketing expertise we didn't have before. It's an exciting step forward for our agency and the industry."

This infusion of AI is not merely about automation; it's about leveraging data to make smarter, faster decisions in a fast-paced market. By analyzing competitor strategies, predicting demand shifts, and personalizing campaigns at scale, the technology aims to move beyond simple traffic generation to drive tangible business outcomes like bookings and event leads.

Navigating an Evolving Landscape

The launch of Go Fish Tourism + Business Events comes at a critical time for the travel industry. The post-pandemic resurgence has brought with it a new set of expectations from travelers who demand personalization, flexibility, and seamless digital experiences. The rise of "bleisure" travel—where business trips are extended for leisure—further underscores the need for marketing that speaks to both professional and personal motivations.

The new entity's structure is a direct response to these trends. By breaking down the traditional walls between leisure and B2B marketing, the firm can craft campaigns that build a destination's overall brand reputation, which in turn fuels consideration among meeting planners and business decision-makers. This holistic view is crucial for destinations looking to differentiate themselves in a crowded marketplace.

For existing clients of Digital Edge, the transition promises access to a much larger toolbox. The core team and specialized knowledge they relied on remain, but are now amplified by a larger team of specialists and the formidable capabilities of the Barracuda AI platform. This combination of retained niche expertise and newfound scale is what the company believes will set a new standard for effectiveness in the sector. With the new brand identity now live, Go Fish Tourism + Business Events is poised to demonstrate how this blend of fresh thinking, advanced tactics, and tested approaches can elevate how travel organizations achieve real-world results in today's dynamic marketing landscape.