DIETL Acquires Key Art Services, Reshaping Logistics Market

NEW YORK, NY – January 05, 2026 – In a strategic move poised to reshape the landscape of fine art logistics, DIETL, a division of The Rock-It Company, has announced the acquisition of four specialized infrastructure and service companies. The deal brings Delaware Freeport, Delaware National Art Company, Techno Export, and Registrar Technologies under the DIETL umbrella, significantly expanding its capabilities across the crucial U.S. art market.

This consolidation integrates a suite of high-demand services, including high-security storage, specialized transportation, custom crating, expert customs brokerage, and proprietary technology solutions. The move signals a major push by DIETL to create a vertically integrated, end-to-end service offering for the art world's most discerning clients, from private collectors to major institutions.

“Bringing these specialized businesses into the DIETL organization further strengthens our ability to support the fine art market with precision, care, and expertise,” said Daniel Rosenthal, President and Chief Executive Officer of The Rock-It Company. “We are excited to continue investing in DIETL’s growth and to deepen the services we provide to collectors, galleries, and institutions.”

A Strategic Play in a Booming Market

DIETL's acquisitions come at a time of significant growth and transformation within the global fine arts logistics sector. The market, valued at approximately $3.5 billion, is projected to climb to $5.5 billion by 2035. This expansion is fueled by the rising value of art collections, the global nature of the art market, and a burgeoning online art sales ecosystem that has increased the demand for secure, reliable shipping and handling.

By absorbing these four key companies, DIETL is executing a classic consolidation strategy, aiming to capture a larger share of this lucrative market. The move is designed to enhance operational efficiency and provide a seamless, single-provider solution for clients who would otherwise need to coordinate with multiple vendors. This integration is particularly critical in an industry where the stakes are incredibly high, and any weak link in the logistical chain can have catastrophic financial and cultural consequences.

This trend towards consolidation reflects the market's increasing complexity. Clients now demand more than just transportation; they require sophisticated, tech-enabled solutions that offer transparency, enhanced security, and financial efficiency. The integration of specialized services under one roof allows a company like DIETL to offer a more robust and competitive value proposition, challenging other major players in the field.

Beyond the Crate: Integrating Unrivaled Capabilities

The true significance of the deal lies in the specific capabilities of the acquired companies. Chief among them is Delaware Freeport, a state-of-the-art storage facility that will now operate as Delaware Freeport by DIETL. Its most significant asset is its status as the only fine-art dedicated Foreign Trade Zone (FTZ) in the United States. An FTZ allows artworks to be stored, bought, and sold without incurring immediate import duties or use taxes, as the items are technically considered to be held in international transit. For global collectors and investors, this offers immense financial flexibility and privacy, making the facility a powerful tool for managing high-value portfolios.

Complementing the storage hub is Delaware National Art Company, which will be rebranded as DNA by DIETL. Established in 2018, DNA provides the crucial logistical link with expert art handling, specialized transportation, and custom crating. Its regular shuttle service between the New York metropolitan area and its Delaware facilities creates a seamless and cost-effective corridor between the nation's primary art market and its premier storage solution. DNA is also noted for its focus on sustainability, offering proprietary, 100% recyclable crating solutions like the "Earthcrate," a feature that appeals to an increasingly environmentally conscious clientele.

Rounding out the acquisition are two firms that provide critical back-end expertise. Techno Export, a licensed customs brokerage firm operating since 1981, brings decades of specialized experience in navigating the complex regulations of international art shipments. Integrating this service in-house promises to streamline cross-border movements for DIETL's clients. Meanwhile, Registrar Technologies, which has exclusively developed custom software for DIETL since 2016, solidifies the company's technological backbone, ensuring its logistics are powered by modern, secure, and efficient digital platforms for tracking and inventory management.

The Rock-It Company's Vision for Priceless Assets

This series of acquisitions fits perfectly within the broader corporate strategy of DIETL's parent, The Rock-It Company. A global leader in "mission-critical" logistics, Rock-It has built its 47-year legacy on moving irreplaceable assets for high-profile events, including the FIFA World Cup, and handling priceless collections like those at the Pebble Beach Concours D’Elegance. Fine art, as a multi-billion dollar asset class of unique and irreplaceable items, represents a natural and strategic extension of this core competency.

By deepening its investment in DIETL, The Rock-It Company is solidifying its position in the luxury goods vertical. The move demonstrates a cohesive vision to dominate the logistics of the priceless, whether it's a Formula 1 car, a live broadcast production, or a Renaissance masterpiece. The synergies between these verticals are significant, involving shared expertise in security, customs, specialized handling, and white-glove client service.

This domestic expansion also follows DIETL's recent international growth, including the opening of a new fine art logistics facility in Dubai. Together, these moves paint a picture of a company aggressively building a global, seamlessly integrated network to serve the world’s most valuable collections, wherever they may be.

Reshaping the Competitive Landscape

DIETL's aggressive expansion and vertical integration are set to send ripples through the competitive fine art logistics industry. Major players like Crozier Fine Arts and Uovo, which also offer comprehensive storage and handling solutions, will now face a competitor with a unique and powerful differentiator: an in-house, dedicated fine art FTZ on the U.S. East Coast. This capability alone could shift market dynamics, attracting high-net-worth individuals and institutions seeking maximum tax efficiency and discretion.

The pressure will be on competitors to respond. They may be forced to seek out similar strategic acquisitions, forge new partnerships with FTZ operators, or accelerate their own investments in technology and integrated services to keep pace. For the consumer—the collectors, galleries, and museums—this heightened competition is likely to raise the standard of service across the board. The expectation will increasingly be for a single, trusted partner who can manage every aspect of an artwork's journey with precision, security, and technological sophistication. With this move, DIETL has declared its intention to be that partner.