Dent Wizard’s New CEO Signals Aggressive Growth in Auto Reconditioning

ST. LOUIS, MO – January 06, 2026 – Dent Wizard, the North American leader in automotive reconditioning, has officially entered a new era of leadership. Effective January 1, Bryan Wynn, an executive with deep roots in private equity and corporate strategy, has taken the helm as Chief Executive Officer. The move is the culmination of a planned succession, with long-time CEO Mike Black transitioning to a key advisory and mentoring role after more than two decades with the company.

This transition is more than a simple changing of the guard; it signals a strategic pivot for the nearly $1 billion reconditioning giant. Wynn’s appointment brings a distinct perspective forged not on the shop floor, but in the high-stakes world of private equity, promising an intensified focus on scalability, technology, and market expansion in an industry undergoing profound transformation.

A New Playbook for Growth

Bryan Wynn is no stranger to Dent Wizard or the automotive services sector. Before joining the company as Chief Financial Officer in 2022 and his subsequent promotion to President in 2024, Wynn spent 12 years at the private equity behemoth Bain Capital. There, as an Executive Vice President, he specialized in honing growth strategies and driving operational scale for portfolio companies, particularly within the automotive services and refinishing industries.

His connection to Dent Wizard is direct. Wynn was instrumental in Bain's investment in Dealer Tire LLC, Dent Wizard's parent company, and played a key role in the due diligence and acquisition of Dent Wizard itself. This history provided him with an intimate understanding of the company's operational blueprint and market potential long before he joined its executive ranks. His rapid ascent from CFO to President, where he oversaw critical departments like Finance, Technology, and Supply Chain, was a clear signal of the board's confidence in his strategic vision.

“I step into this role with energy, optimism, and deep respect for the people who built Dent Wizard into the leader it is today,” Wynn stated in the official announcement. “Our strategies remain our North Star.” That North Star now points toward leveraging his expertise in value creation to accelerate the company’s growth trajectory.

The Blueprint for a Scalable Future

Under Wynn’s leadership, Dent Wizard is set to double down on its commitment to technology and scalable platforms—a strategy already in motion during his tenure as CFO and President. The company has been aggressively building an infrastructure designed for efficiency and growth in a fragmented market. One key initiative is the Frontline Fast program, a multi-service solution designed to drastically reduce the time dealerships spend reconditioning pre-owned vehicles, a critical factor in maximizing profitability in the booming used car market.

This focus on operational efficiency is further evidenced by the company's implementation of NetSuite OneWorld, a cloud-based ERP system capable of managing the complexity of its vast operations, which process over 1.8 million invoices annually. The launch of a customer payment portal in 2024, a project Wynn highlighted during his time as CFO, further streamlined financial interactions, underscoring a commitment to being an easy-to-work-with partner.

However, scaling a services business is as much about people as it is about platforms. Dent Wizard has coupled its tech investments with a robust focus on talent. The company offers a tuition-free, paid training program for its Paintless Dent Repair (PDR) technicians and recently established a Technician Advisory Board (TAB) to ensure that feedback from its thousands of field technicians informs corporate strategy and innovation. These initiatives are crucial for maintaining quality and consistency as the company expands its footprint through both organic growth and strategic acquisitions, such as its recent purchases of Philips Repair Services and High Tech Locksmiths.

Navigating a Transforming Industry

Wynn takes the wheel at a pivotal moment for the automotive reconditioning industry. The global market, valued at over $14 billion in 2024, is projected to double by 2033, fueled by soaring demand for used vehicles and the proliferation of Certified Pre-Owned (CPO) programs that require vehicles to meet stringent aesthetic and functional standards.

At the same time, the industry faces unprecedented technological shifts. The rise of Electric Vehicles (EVs) introduces new repair complexities centered on batteries and electronics, while the widespread adoption of Advanced Driver Assistance Systems (ADAS) means even minor cosmetic repairs can necessitate complex sensor and camera recalibrations. These trends demand a more sophisticated, highly trained workforce and significant investment in specialized equipment.

Dent Wizard’s strategic focus on technology and talent appears to be a direct response to these market forces. By creating scalable, digitally-enabled service platforms and investing in continuous training, the company is positioning itself to handle the increasing complexity of modern vehicles and meet the high-volume demands of large dealership groups, rental fleets, and insurance partners.

A Legacy of Service and a Smooth Transition

The new direction builds upon a strong foundation laid by outgoing CEO Mike Black. A 23-year veteran of the company, Black rose from a District Manager to the chief executive role in 2018. His leadership was defined by expanding the company’s services beyond its PDR roots into a full suite of Small to Medium Area Repair Techniques (SMART) and fostering a strong, people-centric culture. His tenure was marked by significant growth and a focus on empowering the company's technicians, whom he often cited as the key drivers of the business.

Black’s transition to a mentoring and advisory role ensures continuity and institutional knowledge remain accessible to the new leadership. His public endorsement of Wynn underscores the strategic nature of the succession plan. “The future of Dent Wizard is bright,” Black said. “I have complete confidence in Bryan’s leadership and vision for the company, his commitment to customers and support of our employees.”

As Bryan Wynn takes charge, he inherits a market leader with a robust operational footprint. His challenge—and opportunity—will be to harness his background in strategic value creation to navigate the complexities of a rapidly evolving automotive landscape, ensuring Dent Wizard not only maintains its leadership position but also defines the future of vehicle reconditioning.