F1 Tech Hits the Streets: dashmoto & Williams Redefine Urban Mobility

LAS VEGAS, NV – January 06, 2026 – The worlds of Formula 1 engineering and personal urban transport collided today at the Consumer Electronics Show (CES) 2026, as electric scooter maker dashmoto® announced a groundbreaking two-year partnership with the legendary Atlassian Williams F1 Team. The collaboration debuts with the unveiling of the dashmoto® Williams Edition, an electric scooter that promises to bring the precision and material science of the racetrack to city streets.

Revealed in prototype form to attendees in Las Vegas, the new scooter is the first product of a partnership built on what both companies describe as a shared commitment to design, performance, and the emotional thrill of movement. This venture aims not just to create another high-end scooter, but to reimagine the potential of personal micro-mobility by infusing it with decades of elite automotive innovation. The scooter will be featured trackside at Formula 1 races worldwide starting in April 2026, giving motorsport fans a tangible connection to the high-tech collaboration.

A New Benchmark in Micro-Mobility Engineering

At the heart of the dashmoto® Williams Edition is its most significant innovation: a race-derived carbon fiber monocoque frame. While premium scooter brands, including dashmoto itself with its Dash 3 model, have utilized carbon fiber for its lightweight and durable properties, the application of a true monocoque chassis drawn directly from F1 design principles is a major leap forward for the sector. In motorsport, a monocoque acts as a single, rigid structural shell, providing immense strength and stiffness while minimizing weight—critical for both safety and performance.

By translating this technology to a scooter, the partnership aims to deliver what dashmoto calls “a ride that sets a new benchmark for stiffness, handling, and safety.” The inherent rigidity of the monocoque design enhances rider control and stability, particularly at higher speeds, while the low weight improves acceleration and battery efficiency. This structural integrity also provides superior protection for the scooter's internal components, including the battery, safeguarding them from the vibrations and impacts of daily urban commuting. This application of advanced chassis technology, rarely seen outside of high-performance automotive and aerospace industries, distinguishes the Williams Edition from its competitors and substantiates its claim of bringing genuine automotive engineering to the personal mobility space.

Beyond the frame, the scooter boasts enhanced overall performance and a longer battery range, though specific metrics for the production model are yet to be released. Given dashmoto's existing models already offer competitive specs, with ranges up to 25 miles and 18 mph top speeds, the Williams Edition is expected to push these figures further, solidifying its position at the apex of the market.

Forging a New Luxury Tier in a Booming Market

The timing of this collaboration is strategically astute. The global electric scooter market is in the midst of explosive growth, with some projections estimating its value could exceed $360 billion by 2035. This expansion is fueled by increasing urbanization, environmental consciousness, and the demand for efficient last-mile transportation. Within this burgeoning market, a distinct premium and luxury segment is rapidly emerging, catering to consumers who demand more than mere utility. This niche, expected to reach $6.5 billion by 2033, values superior design, advanced technology, and brand prestige.

The dashmoto® Williams Edition is positioned to define and dominate this new luxury tier. The partnership follows an emerging trend of collaborations between mobility companies and elite automotive brands, such as those seen between Pure and McLaren or LEXGO and Maserati. These ventures leverage the automaker's brand equity and engineering reputation to create limited-run, high-value products that appeal to enthusiasts and design-conscious buyers. By aligning with Atlassian Williams F1 Team—a name synonymous with nearly 50 years of engineering excellence and 16 World Championship titles—dashmoto instantly elevates its brand cachet and market credibility.

The scooter’s bold visual identity, inspired by Williams' iconic blue livery and high-contrast detailing, further cements its status as a premium product. It’s a calculated move to appeal not only to F1 fans but also to a wider audience of urban professionals and tech adopters who view their transportation as an extension of their personal style.

The Strategic Grid: A Win-Win Partnership

This collaboration represents a powerful synergy with clear strategic benefits for both parties. For dashmoto, it provides unparalleled technological differentiation and access to a passionate, global F1 audience. The Williams name serves as an immediate validation of the scooter's performance claims and allows dashmoto to carve out a defensible niche in the high-end market.

For Atlassian Williams F1 Team, the partnership is a key part of a broader, sophisticated commercial strategy. In an era of F1 cost caps, teams are increasingly looking to diversify revenue streams and leverage their powerful brands beyond the racetrack. This venture allows Williams to showcase its formidable engineering and technology transfer capabilities in a tangible consumer product, reinforcing its identity as an innovation powerhouse. It follows the team's recent landmark title partnership with software giant Atlassian, signaling a concerted effort to modernize and expand its commercial portfolio.

The trend of F1 teams branching into consumer tech, lifestyle, and fashion is accelerating, fueled by the sport's surging popularity from series like Netflix's Drive to Survive. These partnerships allow teams to engage with a younger, more diverse fanbase and build brand loyalty that transcends race weekends. The dashmoto scooter is a prime example of this, transforming the abstract concept of F1 engineering into a product that fans can see, touch, and ride.

More Than a Ride, A Statement

Ultimately, the dashmoto® Williams Edition is being marketed as more than just a mode of transport; it's a lifestyle statement. The collaboration aims to capture the “emotional thrill of movement” inherent in racing and translate it into the daily commute. The sleek design, F1 heritage, and promised performance combine to create an experience that is both exhilarating and stylish, appealing to urban explorers who seek more than just getting from point A to B.

The decision to feature the scooter trackside at Grand Prix events worldwide is a masterstroke of experiential marketing. It closes the loop between the high-octane world of Formula 1 and the everyday user, allowing potential customers to see the product in its inspirational environment. This real-world connection is designed to build hype and create a powerful association between the thrill of the race and the feeling of riding the scooter through the city.

As attendees at CES 2026 get the first glimpse of the prototype, they are seeing the blueprint for a new chapter in urban mobility. This partnership signals a future where the lines between elite motorsport technology and consumer products continue to blur, bringing the speed, control, and statement-making presence of the racetrack to the pavement we travel every day.