DEKUPLE's AI-Powered Expansion Fuels 11.4% Growth, Eyes European Market

PARIS, FRANCE – February 27, 2026 – European data marketing leader DÉKUPLE has reported another year of robust growth, with its 2025 full-year results showcasing the success of its aggressive pivot towards digital services and international markets. The company announced net sales of €242.6 million, an 11.4% increase over the previous year, and a 6.8% rise in net revenue to €180.5 million, signaling strong momentum despite a challenging economic climate, particularly in its home market of France.

This performance underscores the effectiveness of a multi-year transformation strategy focused on technology, data, and global reach. The results were largely propelled by a surge in its Digital Marketing division and a dramatic expansion of its international operations, validating the strategic choices made to position the company for future dominance in the European marketing landscape. The announcement comes as DÉKUPLE launches its ambitious 'Ambition 2030' plan, outlining a clear path for continued growth.

In a statement, Chairman and CEO Bertrand Laurioz highlighted the company's direction: “In 2025, we continued the major transformation initiated in 2023 toward Artificial Intelligence and agent-based systems, which now permeate all our activities and are at the core of the services we deliver to our clients.”

The Digital Juggernaut: A Pivot to Profit

The driving force behind DÉKUPLE's impressive 2025 figures is undeniably its Digital Marketing business. This segment saw its net revenue climb by a substantial 17.2% to €110.4 million. It now constitutes 71.1% of the group's consolidated net sales, a significant leap from just 36.5% five years ago, illustrating a profound and successful strategic shift.

This growth reflects a combination of organic momentum and strategic acquisitions. After a slow start to the year marked by cautious advertiser sentiment and postponed client decisions, the division demonstrated remarkable resilience, posting an organic rebound of 4.4% in the second half of 2025. This turnaround points to a recovery in consulting projects and stronger commercial activity heading into 2026. The group’s consulting and technology arm, Converteo, a leader in data and AI strategy, experienced a clear rebound in the latter half of the year with 8.9% growth, confirming its key role in major digital transformation projects for leading brands.

At the heart of this digital success is a deep commitment to integrating Artificial Intelligence across its service portfolio. The company is not merely an observer of the AI trend but an active participant, developing proprietary AI-enhanced programs and investing in continuous training and "AI Factories" to solidify its expertise. This focus allows DÉKUPLE to offer sophisticated, data-driven solutions that increase efficiency and impact for its nearly 750 brand partners.

Forging a European Empire Through Acquisition

Perhaps the most striking figure in the 2025 report is the explosive 153.9% growth in international net revenue, which soared to €25.4 million. International activities now account for 14.1% of the group's total net revenue, more than doubling from 5.9% in 2024. This marks a significant milestone in DÉKUPLE’s journey to becoming a truly pan-European player.

This expansion was fueled by a series of strategic acquisitions that have sustainably strengthened the company's footprint in key markets. Over the past two years, DÉKUPLE has integrated several new agencies into its network, including:

• GUD.Berlin, a prominent creative agency in Germany.
• Selmore and DotControl, two highly-regarded agencies in the Netherlands.
• After, a creative agency bolstering its presence in Spain.
• Ereferer, an automated netlinking platform, and Coup de Poing, a B2B loyalty agency in France.

This deliberate international push provides a crucial counterbalance to the more subdued domestic market. While international revenue skyrocketed, net revenue in France saw a slight decline of 2.5%, reflecting what the company describes as a challenging economic environment. The successful diversification across geographies mitigates risk and positions DÉKUPLE to capture growth wherever it emerges.

'Ambition 2030': A €150 Million Bet on the Future

Looking ahead, DÉKUPLE is formalizing its strategy with the launch of its 'Ambition 2030' plan. This long-term vision aims to cement its status as a European leader by further integrating data, technology, AI, and creativity to industrialize marketing performance. The plan comes with ambitious financial targets, including reaching over €400 million in net sales and €320 million in net revenue by the end of the decade.

Crucially, the company is backing this vision with significant capital. DÉKUPLE has earmarked a €150 million investment envelope for the period between 2025 and 2030. This will be strategically allocated, with €50 million dedicated to strengthening its technological assets and proprietary solutions, and €100 million reserved for further strategic acquisitions and minority buyouts to expand its international presence and expertise. The company has already secured a €70 million syndicated loan to support this financing capacity, signaling its readiness to act on opportunities.

Navigating Headwinds in Traditional Markets

While the digital and international segments flourish, DÉKUPLE continues to manage its legacy businesses in the Magazines and Insurance sectors. These divisions faced headwinds in 2025, with the Magazines business seeing a 6.7% decline in net revenue to €62.2 million and the Insurance segment dropping by 4.0% to €7.8 million.

This performance is not surprising when viewed within the context of their respective industries. The European magazine publishing sector continues to grapple with declining print circulation and a difficult advertising market. Similarly, the insurance industry is navigating increased competition and the need for digital transformation. DÉKUPLE’s strategy in these areas is one of targeted management, focusing on the most profitable segments, renewing key partnerships, and leveraging technology—such as AI-enhanced programs to improve policyholder retention in its insurance business. This approach demonstrates a pragmatic effort to maximize value from these resilient but challenging divisions while the group's primary growth engines power ahead.

With a strong financial base, a clear strategic roadmap in 'Ambition 2030', and proven success in its pivot to digital and international markets, the DÉKUPLE Group enters 2026 with confidence. The company remains attentive to external growth opportunities, poised to continue its trajectory toward becoming a definitive leader in European communication and data marketing.