Dash Social Unlocks Snapchat’s ROI with New Analytics Integration

NEW YORK, NY – January 07, 2026 – Social media management platform Dash Social announced a landmark partnership with Snap Inc. today, becoming an Official Snapchat Partner and launching a new integration that promises to solve one of modern marketing's most persistent challenges: proving the return on investment (ROI) on Snapchat. The new capabilities allow brands to publish content and access real-time, API-sourced analytics directly within the Dash Social platform, creating a unified command center for a channel known for its highly engaged, yet often difficult-to-measure, audience.

This move signals a significant shift for marketers who have long sought to leverage Snapchat’s massive user base but were hindered by fragmented workflows and a lack of transparent performance data. By centralizing Snapchat management alongside other major social networks, Dash Social aims to transform the ephemeral platform from a creative playground into a measurable engine for business growth.

Cracking the Code on Snapchat ROI

For years, brands have navigated a paradox on Snapchat. The platform boasts over 940 million monthly active users and unparalleled reach among Gen Z and millennial demographics, with 77% of users reporting they enjoy engaging directly with brands. Yet, quantifying the direct business impact of that engagement has remained a persistent hurdle. Marketers have often relied on proxy metrics or separate reporting tools, making it difficult to present a clear picture of Snapchat's contribution to broader campaign goals and revenue.

The new integration directly confronts this issue by providing trusted, API-verified analytics within the Dash Social ecosystem. This allows marketing teams to finally connect the dots between their Snapchat activities—from Stories to Spotlight content—and tangible business outcomes like conversions and sales. By placing Snapchat data on the same dashboard as Instagram, TikTok, and Facebook, the platform enables true cross-channel performance analysis, helping strategists understand what resonates with their audience and how to optimize content for maximum impact.

“Snapchat is one of the rare places where attention is both deeply engaged and truly measurable,” said Maggie Hickey, EVP of Marketing at Dash Social, in the official announcement. “With this integration, brands get a single, trusted view of how Snapchat contributes to real outcomes. Dash brings the workflows and intelligence, Snap brings the community, and together we’re giving social teams the proof they need to harness Snapchat as a true growth lever.”

A Strategic Move in a Crowded Field

The push for a ‘single pane of glass’ for social media management is intensifying, and Dash Social's partnership with Snap is a calculated move in a highly competitive market. Other major platforms like Hootsuite, Sprout Social, and Later have their own integrations with Snapchat, offering features ranging from social listening to creator discovery and basic scheduling. For instance, Later has focused on bridging the gap between brands and creators, while Sprinklr enables publishing for Public Profiles.

However, Dash Social's emphasis on combining streamlined publishing workflows with deep, real-time, API-sourced analytics aims to set a new standard. While competitors offer pieces of the puzzle, this integration is positioned as a comprehensive solution designed for global teams that demand both efficiency and accountability. For the more than 400,000 posts scheduled through Dash Social each month, adding Snapchat to the same centralized workflow represents a significant efficiency gain, eliminating the need to toggle between platforms and manually compile reports.

This consolidation reflects a broader industry trend where marketing technology (MarTech) buyers are seeking to simplify their tech stacks. By offering a robust, all-in-one solution that includes one of the most notoriously tricky platforms to manage, Dash Social strengthens its competitive advantage and appeals to CMOs and marketing leaders tasked with optimizing both budgets and team performance.

Tapping into an Untapped Goldmine of Engagement

The timing of this partnership is critical, as it empowers brands to more effectively connect with Snapchat's valuable audience. The platform remains a dominant force among younger consumers, reaching 90% of 13- to 24-year-olds in over 25 countries—a demographic with over $1 trillion in direct spending power. Furthermore, Snapchat has cultivated an environment of trust, with 74% of users saying they trust brands more when they maintain a strong presence on the channel. For brands, this represents a goldmine of authentic connection and potential loyalty.

The new tools from Dash Social lower the barrier to entry for brands that may have been hesitant to invest heavily in Snapchat due to its perceived complexity. The ability to plan, collaborate, schedule, and measure within a familiar interface demystifies the platform and allows teams to apply the same strategic rigor to Snapchat as they do to other channels. This could spark a resurgence of brand interest, encouraging more consistent and creative content designed to resonate with Snapchat's unique visual language.

“Brands come to Snapchat to build real connections, and tools that help them move quickly and confidently are a huge unlock,” noted Fintan Gillespie, Global Director of Ad Partnerships Group at Snap Inc. “Dash Social’s new integration makes it even easier for teams to create, publish, and understand what’s working on Snapchat. We’re excited to partner with Dash to help brands turn authentic engagement into meaningful results.”

Paving the Way for Future Growth

Both companies have framed this integration as the “first phase,” signaling a long-term strategic vision. By establishing a foundational layer of publishing and analytics, Dash Social and Snap are setting the stage for more advanced capabilities. Future phases could potentially incorporate Snap's growing suite of AI-powered advertising tools, which are a key focus for 2026, or provide streamlined workflows for deploying Augmented Reality (AR) Lenses—a signature feature of the platform.

This partnership also aligns with Snap's broader strategy to cultivate a thriving ecosystem of technology and agency partners. By making the platform more accessible and measurable for advertisers, Snap can drive increased ad spend and solidify its position as an essential component of the modern marketing mix. As Snap continues to invest in its creator economy and immersive experiences to engage Gen Z and the emerging Gen Alpha, tools that simplify brand participation will become increasingly vital.

For marketers, this collaboration is more than just a new feature; it’s a gateway to confidently investing in a platform that shapes youth culture. By equipping teams with the workflows, intelligence, and proof they need, Dash Social and Snap are empowering brands to move beyond simply being present on the channel and toward building a sustained, measurable, and impactful momentum.