DAREU's CES 2026 Gambit: New Tech and a Bid for Global Dominance

LAS VEGAS, NV – December 30, 2025 – As the tech world prepares to descend on Las Vegas for CES 2026, gaming peripheral brand DAREU is plotting a multi-front offensive. The company, founded in 2006 and guided by the ethos "DARE TO BE YOU," is not only unveiling a trio of high-performance gaming peripherals but is also making a public call for global distribution partners. This dual strategy signals a clear ambition: to transition from a recognized regional player into a formidable global competitor.

From January 6 to 9, visitors to the Las Vegas Convention Center will find DAREU at Booth 31931, showcasing the Ultra75 hall effect magnetic keyboard, the Ultra07 gaming mouse, and the Red Dot Design Award–winning GT87 keyboard. Each product is engineered with cutting-edge technology aimed squarely at the demanding standards of competitive gamers and hardware enthusiasts, representing a significant challenge to the market's established leaders.

Raising the Bar with Magnetic Precision

At the heart of DAREU's showcase are two keyboards leveraging advanced magnetic switch technology, a rapidly growing trend in the high-performance sector. The headliner, the Ultra75, is a compact 75% layout keyboard featuring hall effect magnetic switches. This technology, which uses magnets and sensors instead of physical contacts, allows for unprecedented customization. The Ultra75 boasts an adjustable actuation range down to a microscopic 0.01mm, a level of precision that surpasses many high-end competitors whose adjustments are often limited to 0.1mm increments. Combined with an 8000Hz polling rate and a claimed 0.1ms latency, the keyboard is built for the rapid, repetitive inputs essential in esports.

This performance is matched against industry heavyweights like the Razer Huntsman V3 Pro and the Corsair K70 MAX, both of which feature similar high polling rates and adjustable actuation. However, DAREU is sweetening the deal with enthusiast-focused features, including a tool-free quick-release design for easy modding, a built-in color display for GIFs and system info, and a substantial 8000mAh battery to power its triple-mode connectivity (wired, 2.4G wireless, and Bluetooth).

Completing the keyboard lineup is the GT87, a model that already carries the prestige of a Red Dot Design Award. The GT87 utilizes TMR (Tunneling Magnetoresistance) magnetic switches, a technology considered by some engineers to be an evolution of the hall effect. TMR sensors are known for higher sensitivity, better resistance to interference, and lower power consumption, making them particularly well-suited for high-performance wireless gaming. With its carbon fiber-texture keycaps, 8000Hz polling rate, and robust 8000mAh battery, the GT87 embodies the brand's focus on merging award-winning design with uncompromising technical capability.

A New Contender in High-Speed Aiming

DAREU is also targeting the competitive mouse market with the Ultra07. This mouse is built around a unique snap-together shell, emphasizing modularity and durability. Internally, it's powered by the AIM-750U sensor, delivering specifications that place it in the upper echelon of gaming mice: up to 30,000 DPI, 750 IPS tracking speed, and 50G acceleration. Critically, it also supports an 8000Hz polling rate, ensuring near-instantaneous communication between the mouse and the PC.

These specs put the Ultra07 in direct conversation with elite products like the Logitech G Pro X Superlight 2, which also features an 8000Hz polling rate. While the Ultra07's 70-gram weight is slightly heavier than some ultralight competitors, it remains agile and is complemented by switches rated for 100 million clicks, promising long-term reliability. Like its keyboard siblings, the Ultra07 offers versatile triple-mode connectivity, adapting to any gaming setup.

This launch builds on the positive reception of previous DAREU mice, such as the A950 Pro Magnesium, which was praised for its premium build and performance. By integrating a high-end sensor and an 8000Hz polling rate into the Ultra07, DAREU is demonstrating a consistent commitment to pushing performance boundaries across its product lines.

From Regional Strength to Global Ambition

Beyond the hum of new hardware, the most significant story may be DAREU's strategic business pivot. The company's concurrent search for global distributors is a bold declaration of its intent to scale. Having already built a solid market presence in Vietnam and a growing footprint in Korea's competitive online keyboard community, DAREU is now looking to replicate that success on a worldwide stage.

This expansion is not without its hurdles. The global gaming peripheral market is a fiercely competitive arena dominated by titans like Logitech, Razer, and SteelSeries, all of whom possess vast, established distribution networks and immense brand loyalty. Breaking through requires more than just excellent products; it demands sophisticated logistics, localized marketing, and a robust global support infrastructure.

By launching this initiative at CES, DAREU is strategically using the world's largest technology showcase as a recruiting platform. The new product lineup serves as a powerful demonstration of its R&D capabilities and commitment to innovation, acting as a tangible portfolio for potential partners. The brand's existing availability on global e-commerce platforms like Amazon and AliExpress has likely provided valuable market data, informing this next, more aggressive phase of expansion. The challenge will be to translate online sales traction into a comprehensive, physical retail and distribution presence that can truly rival the incumbents. As the doors open at CES 2026, DAREU is betting that its blend of cutting-edge technology, award-winning design, and clear ambition will be enough to convince the world it's ready to play on the global stage.