Composition Wealth Hires Marketing Star to Fuel Aggressive Growth
- $10 billion in assets under management (AUM) as of early 2026
- 1.5x faster net new asset growth for advisory businesses using McCartan's marketing strategies at Hightower
- 349 deals announced in the RIA M&A market in 2025
Experts would likely conclude that Composition Wealth's hiring of Meghan McCartan as CMO is a strategic move to enhance its competitive edge by prioritizing organic growth through digital-first marketing, positioning the firm as a leader in the rapidly consolidating RIA industry.
Composition Wealth Taps Ex-Hightower CMO Meghan McCartan to Spearhead Growth
LOS ANGELES, CA – February 11, 2026 – In a move that signals a significant escalation of its growth ambitions, national RIA enterprise Composition Wealth has appointed industry veteran Meghan McCartan as its first Chief Marketing Officer. The creation of this new C-suite role for the former Hightower Advisors marketing chief underscores a pivotal moment for the rapidly-expanding firm, which now manages over $10 billion in assets.
McCartan, who joined the firm at the end of January, is tasked with architecting and executing a digital-first marketing strategy designed to accelerate advisor recruitment and cement Composition Wealth's brand as a premier destination for high-net-worth-focused financial advisors. The appointment is a clear statement of intent in an increasingly competitive wealth management landscape where sophisticated marketing and organic growth are becoming critical differentiators.
A Strategic Play for Accelerated Expansion
The hiring is a cornerstone of what CEO Nate Angelo describes as the “next phase of our growth vision.” In a statement, Angelo emphasized that bringing on a leader of McCartan's caliber is part of a “broader deepening of our management team” intended to turbocharge the firm's expansion.
“Her talents are well-known across the wealth management space and will be invaluable to our team as we accelerate both our organic and inorganic growth initiatives,” said Angelo. “We will leverage McCartan's expertise to expand on our position as the destination of choice for financial advisors seeking a high-energy culture that thrives on innovation within an enterprise that operates on a national scale.”
Composition Wealth's claim of rapid expansion is well-documented. The firm, which rebranded from Miracle Mile Advisors in February 2025, has been on an aggressive M&A and recruitment tear. At the time of its rebranding, the firm had already completed nine acquisitions and managed $7.7 billion. Through a series of strategic deals, including the acquisition of four advisory teams in 2025 alone, its assets swelled to over $10 billion by the start of this year, demonstrating a potent inorganic growth engine. Now, the appointment of a dedicated CMO suggests a strategic pivot to equally prioritize and scale its organic growth capabilities.
The “McCartan Effect”: A Proven Growth Architect
McCartan arrives at Composition Wealth with a formidable reputation built over 25 years in the RIA, wealthtech, and custodian segments of the industry. Her most recent tenure as CMO at Hightower Advisors provides a compelling case study of her potential impact. At Hightower, she was the driving force behind the firm’s “Outsourced CMO” initiative, a program designed to equip advisors with potent marketing strategies and tools to attract new clients.
The results were tangible. According to industry reports, advisory businesses that engaged with the program saw their net new assets grow nearly 1.5 times faster than those that did not. McCartan’s approach focuses on empowering advisors, a philosophy she plans to bring to her new role.
“I was extremely precise and deliberate in choosing my next career opportunity,” McCartan stated. “When I met with Nate Angelo and the Composition Wealth team, I felt an immediate connection to their vision as well as their culture and knew this would be a perfect fit.”
She pointed to the firm’s “straightforward, no-jargon culture and collaborative team approach” as key attractors. “I'm looking forward to helping advisors tell their stories in ways that create new opportunities for engagement with existing and new clients,” McCartan added, highlighting her intent to integrate marketing as a strategic partner across all business units, from finance and M&A to technology and advisor growth.
Doubling Down on Digital in a Competitive Arena
The timing of McCartan's appointment is critical. The RIA M&A market has never been hotter, with a record 349 deals announced in 2025. As the market matures, however, the most attractive and valuable firms are no longer those that simply acquire assets. Instead, acquirers and investors are prioritizing platforms that have built scalable and durable organic growth engines.
This is where McCartan’s “digital-first” mandate becomes so crucial. In today’s wealth management world, this approach extends far beyond a corporate website. It involves leveraging data analytics and AI for hyper-personalized client communication, deploying sophisticated content marketing to establish thought leadership, optimizing for search engines (SEO) to capture prospects, and creating a seamless digital client experience from onboarding to reporting. For firms like Composition Wealth, it is also a powerful tool for advisor recruitment, demonstrating a commitment to providing the modern tools advisors need to grow their own practices.
By investing in a top-tier marketing leader, Composition Wealth is betting that a strong brand and a sophisticated digital marketing infrastructure will be a key competitive advantage in the race to attract both clients and top-tier advisory talent. This move is a recognition that in 2026, the ability to generate leads, build brand equity, and support advisor growth through technology is just as important as the ability to close the next M&A deal.
Building the Advisor Destination of Choice
Ultimately, Composition Wealth's strategy is centered on creating an ecosystem where successful advisors want to build the next chapter of their careers. Founded in 2007, the firm has expanded from its Los Angeles headquarters to establish a national presence with teams in key markets like New York, Chicago, San Francisco, and Seattle.
Its integrated model, which surrounds the advisor-client relationship with specialists in investments, tax, and estate planning, is designed to appeal to advisors serving complex, high-net-worth client needs. The addition of McCartan is the latest and most public move to broadcast this value proposition to a wider audience. Her focus on helping advisors “tell their stories” is a direct acknowledgment that in a crowded market, a compelling narrative is essential. With this strategic hire, Composition Wealth is making it clear that it intends not only to participate in the industry's consolidation but to lead it by becoming the undisputed platform for growth-oriented advisors.
