Clari & Salesloft Merge to Forge the First Predictive Revenue System

SUNNYVALE, CA & ATLANTA, GA – December 03, 2025

In a move that signals a seismic shift in the world of business technology, revenue operations leader Clari and sales engagement giant Salesloft have completed their merger. The consolidation creates a new entity poised to dominate the Revenue AI space, appointing seasoned SaaS executive Steve Cox as CEO to helm the ambitious venture. The combined company’s stated goal is not merely to integrate two platforms, but to build the industry’s first “Predictive Revenue System”—a ground-up reimagining of how companies manage their most critical process: generating revenue.

For decades, revenue leaders have been forced to navigate a treacherous landscape of fragmented data, disconnected tools, and backward-looking reports from legacy CRM systems. This environment, which the new company dubs the “Revenue Void,” has made accurate forecasting more of an art than a science, leading to missed targets and boardroom pressure. The Clari and Salesloft merger is a direct, high-stakes bet that artificial intelligence, when powered by a truly unified dataset, can finally bring predictability to the chaos.

A Merger Mastermind at the Helm

To navigate the complexities of integrating two category leaders and delivering on such a bold promise, the board has tapped Steve Cox, a leader whose career seems tailor-made for the moment. With over 25 years of experience scaling SaaS companies, Cox has a well-documented history of steering organizations through M&A-driven transformations. His tenure as CEO of Employ, the parent company of recruiting tech brands like JazzHR and Lever, demonstrates his ability to manage and harmonize multiple product lines under a single strategic vision.

Prior to that, his executive roles at Community Brands, Vertafore, and Cisco were marked by a relentless focus on customer-centricity and operational excellence. At Vertafore, for instance, he drove significant improvements in customer satisfaction scores and support efficiency by expanding omnichannel capabilities. Cox’s leadership philosophy, often described as “people-first,” emphasizes empowering teams and fostering a culture of accountability—critical components for merging two distinct corporate cultures.

“I’m excited to join Clari + Salesloft at this pivotal moment,” Cox stated, signaling his intent to move aggressively. “By bringing together two category leaders, we’ll transform how companies run revenue in the AI era.” His vision hinges on doubling the combined company's R&D investment to accelerate the creation of a “revenue flywheel that drives productivity and growth,” a clear indication that this merger is about offensive innovation, not just defensive consolidation.

Confronting the 'Revenue Void'

The central problem Clari and Salesloft aim to solve is one that plagues nearly every modern enterprise. Revenue is the lifeblood of any business, yet the systems meant to support it are often the most fractured. A staggering 67% of revenue leaders report that they do not trust the data their current AI tools rely on, rendering many of today’s AI-powered insights unreliable at best and dangerously misleading at worst.

This “Revenue Void” forces teams to make billion-dollar bets with incomplete information. Sales, marketing, and customer success teams operate in silos, using disparate tools that capture only a sliver of the customer journey. The result is revenue leakage—opportunities that fall through the cracks, deals that stall for unknown reasons, and forecasts that crumble under scrutiny. The new entity argues that today’s disconnected AI point solutions cannot solve this fundamental data integrity problem.

By uniting, Clari and Salesloft are creating what they claim is the industry's most comprehensive Revenue AI dataset, ingesting more than 10 billion revenue interactions and a staggering one trillion data signals. This massive data pool is the foundation for what they call “Revenue ContextTM,” the essential ingredient for training AI models that can be trusted to provide accurate, actionable guidance across the entire go-to-market motion.

The Architecture of Predictability

The “Predictive Revenue System” is more than a marketing buzzword; it represents a strategic fusion of complementary technologies. Salesloft has traditionally excelled at the top of the sales funnel—powering outreach and engagement. Its newly announced AI agents, such as the Account Research Agent and Person Research Agent, are designed to automate the laborious intelligence-gathering process, helping teams create and accelerate new pipeline with unprecedented efficiency.

This is where Clari’s strengths in the mid-to-late stages of the revenue cycle come into play. As Salesloft’s tools generate and qualify opportunities, Clari’s platform takes over to manage deal health, forecast outcomes, and orchestrate complex revenue motions. New innovations like Revenue Cadences and an AI Action Hub for Revenue Strategy promise to provide a guided, end-to-end workflow. This system connects the full lifecycle, from the first marketing touchpoint to the final deal closure and renewal, powered by shared data and unified AI.

This creates a continuous feedback loop. The AI monitors every deal at every stage, identifying pattern-based risks and opportunities that would be invisible to a human rep. It can then prescribe actions to move deals forward, turning the forecast from a static report into a dynamic growth engine that guides real-time execution. The promised benefits, backed by independent Forrester studies on the separate companies, are significant: reports have shown users achieving up to 50% time savings on administration and a 152% increase in pipeline and opportunities.

Redrawing the Sales Tech Battle Lines

The Clari and Salesloft merger doesn’t just create a larger company; it fundamentally alters the competitive landscape and ratchets up the pressure on rivals like Gong, Outreach, and even CRM behemoths like Salesforce. For years, the market has been saturated with point solutions that solve one piece of the revenue puzzle. This move signals a powerful shift toward integrated, end-to-end platforms that promise a single source of truth.

The combined company is now uniquely positioned to capitalize on a future that industry analysts have long predicted. Gartner, for example, forecasts that “through 2030, agent-to-agent business models will drive a 5x increase in revenue over human-only business models.” The Predictive Revenue System, with its emphasis on AI agents orchestrating workflows for human counterparts, is a direct play for this emerging paradigm.

By offering a solution that spans sales engagement, conversation intelligence, and revenue operations, the new entity challenges competitors to broaden their scope or risk being marginalized as niche players. The doubled R&D budget is a clear warning shot, suggesting that the pace of innovation in Revenue AI is about to accelerate dramatically, forcing the entire industry to adapt or be left behind.

This new system promises to augment, not replace, the human element. By automating data collection and providing predictive guidance, the platform frees sales professionals from administrative drudgery and allows them to focus on what they do best: building relationships, thinking strategically, and closing complex deals. This human-machine partnership, where technology provides the map and the human drives the journey, may well be the blueprint for the future of business growth. In an economy where predictability is paramount, the ability to see around the corner is the ultimate competitive advantage, and Clari and Salesloft are betting their future on delivering exactly that.