China's New Auto Powerhouse Hits 1 Million Sales at Record Speed

BEIJING, CN – April 27, 2026 – At the 19th Beijing International Auto Show, a new force in the global automotive industry declared a stunning victory. OMODA&JAECOO, the dual-brand venture from Chinese auto giant Chery Group, announced it had surpassed one million cumulative global sales as of April 2026. The milestone, achieved just three years after its global debut, establishes a new industry record for the fastest a young automotive brand has ever reached the seven-figure sales mark, a feat that has traditionally taken legacy automakers more than a decade to accomplish.

The announcement underscores a dramatic acceleration in the global auto market, where nimble, tech-focused brands are rapidly rewriting the rules of growth and market penetration. With sales doubling year-on-year for three consecutive years and March 2026 monthly sales cresting 60,000 units, the company's trajectory challenges established timelines and signals a potent new competitive threat from China. "OMODA&JAECOO achieved this milestone in just three years, becoming a global record maker in the automotive industry," stated Shawn Xu, a representative for the brand, during the event.

A New Benchmark for Global Expansion

OMODA&JAECOO's path to one million units is a case study in aggressive and efficient global expansion. Operating under a "Born Global" philosophy, the brand has entered 69 key markets worldwide in just three years, including a significant presence in 18 European Union countries and 15 right-hand drive markets. This rapid rollout, supported by a network of 1,364 dealerships, averages out to opening a new market every 16 days and inaugurating a new showroom somewhere in the world daily.

This blistering pace sets a new standard for market entry. For comparison, Hyundai's premium Genesis brand, itself a success story, took nearly eight years to achieve the same one-million-unit milestone. OMODA&JAECOO's three-year sprint demonstrates a highly refined strategy that leverages the manufacturing and supply chain prowess of its parent company, Chery Group, to deploy products at an unprecedented scale. The brand's success is not just about speed, but also about building trust. In Spain, a joint survey by PwC and the dealer association Faconauto rated OMODA&JAECOO at 9.9 out of 10, naming it the "most valued brand by dealers," a critical endorsement for long-term success in foreign markets.

Conquering Europe's Competitive Gauntlet

Perhaps the most telling indicator of OMODA&JAECOO's success is its formidable performance in Europe, a notoriously competitive and highly regulated market. The continent has become the core engine of the brand's growth, accounting for a staggering 41.5% of its total global sales. In March 2026 alone, European sales surged by 246% year-on-year, demonstrating powerful market acceptance.

The brand has not just entered Europe; it is actively capturing significant market share. In the United Kingdom, OMODA&JAECOO ranked sixth in brand sales in March, securing a 4.7% market share with 17,951 units sold. The JAECOO 7 SUV topped the model sales charts for the month, earning praise from international media as "Europe's most successful Chinese model, no one else." This success is mirrored across the continent, with monthly sales in both Spain and Italy surpassing 3,000 units and sales in Poland exceeding 2,000 units.

This European conquest is part of a broader trend, with Chinese-made vehicles now accounting for 6% of all EU car sales. With entries into the French and German markets planned for the spring of 2026, OMODA&JAECOO is poised to deepen its European footprint, leveraging a portfolio of electrified vehicles that align with the continent's stringent emissions standards and consumer preferences.

Technology and Youth Appeal as the Driving Force

Behind the impressive sales figures lies a carefully crafted strategy centered on technology, user-centric design, and a nuanced understanding of young, global consumers. The company operates a dual-brand approach to target distinct demographics: OMODA, with its "Crossover" series, appeals to a fashion-forward, urban crowd embracing "Lifestyles of Health and Sustainability" (LOHAS), while JAECOO's "Elegant Off-Road" vehicles cater to "new elites" with a passion for exploration.

This focus is evident in its product development. The OMODA 7, dubbed a "flowing haute couture piece," has appeared at London and Madrid Fashion Weeks, while the JAECOO 5 is marketed as the "best pet-friendly SUV," directly addressing the lifestyle needs of its target audience. This deep consumer research translates directly into its technological offerings.

The brand's proprietary SHS (Super Hybrid System) is a cornerstone of its new energy vehicle (NEV) strategy, which saw sales surge 471% year-on-year in March. The system, which promises high power with low energy consumption, is offered in multiple configurations. The JAECOO 7's plug-in hybrid (SHS-P) version is positioned as a global benchmark, while the OMODA 5's hybrid (SHS-H) model has already surpassed 400,000 in global sales. Further innovation is on the horizon, with models launching in late 2026 set to feature VPD (Valet Parking Driver) for automated parking and an AI Cabin in the new OMODA 4, integrating gaming, intelligent voice commands, and predictive navigation.

From One Million to a Million Annually

Having shattered one record, OMODA&JAECOO has already set its sights on an even more audacious goal: achieving one million annual sales by 2027. This leap from a cumulative milestone to an annual sales target represents the next phase of its parent company's "Globalization 2.0" strategy. Chery Group, a Fortune 500 firm and China's top passenger vehicle exporter for 23 consecutive years, provides the industrial might and R&D backing to make such an ambition credible.

The roadmap to this goal is paved with new products and continued technological advancement. Six new models are slated for release over the next three years, including the flagship JAECOO J9 SUV and what could be the world's first diesel-PHEV pickup truck. The recently launched OMODA 4 crossover, featuring a "Cyber Mecha" design and the SHS hybrid powertrain, is positioned as a key volume driver for this next growth phase. This product offensive is timed to capitalize on surging global demand for electrified vehicles, a trend accelerated by recent geopolitical events and rising fuel costs.

The full blueprint for this "New Million Strategy" is expected to be revealed shortly at an event in Wuhu, where the brand's journey began. As OMODA&JAECOO transitions from a disruptive newcomer to a major global player, the industry will be watching closely as the next chapter of its remarkable story begins.