Bunqer's AI Marketplace Aims to Disrupt Global TV Content Sales

LONDON, UK – February 11, 2026 – A new B2B content marketplace named Bunqer.tech made its beta debut at MIP London today, promising to overhaul the multi-billion-dollar global television rights industry. Backed by industry veterans and powerful tech partners, the platform leverages artificial intelligence to create what its founders describe as an "online shopping" experience for buying and selling TV shows, documentaries, and films, aiming to make global content licensing as simple as a few clicks.

Co-founded by veteran producer Stephane Gateau and entrepreneur Charles van den Broek, Bunqer is entering a market traditionally defined by lengthy negotiations, complex contracts, and significant overhead costs. By automating the entire transaction process, the Paris-based company seeks to eliminate these friction points, offering a streamlined, cost-effective alternative for broadcasters and content producers alike.

The 'Amazon' of Content: A New Marketplace Model

For decades, the process of licensing content for international broadcast has been a manual, relationship-driven affair conducted at major industry markets, through distributors, or via direct negotiation. Bunqer proposes to upend this model by creating a centralized, automated platform where deals can be executed instantly. The platform's core value proposition lies in its efficiency and accessibility, directly challenging the role of traditional intermediaries.

"We're thrilled to make our debut at MIP London and are confident that Bunqer.tech will become an essential tool for producers and broadcasters building their programming grids," said co-founder Charles van den Broek. "Our platform enables fast, simple, and secure transactions for back-catalogue content."

This new model allows buyers to browse a vast library, select content, digitally sign a licensing agreement, and securely pay for the rights in a single, automated workflow. Once the transaction is complete, the high-resolution video files and corresponding materials are delivered directly to the buyer, ready for broadcast. This radical simplification aims to reduce the time it takes to acquire programming from months or weeks to mere hours, a significant advantage in the fast-paced world of modern media scheduling.

Unlocking the Vault: Monetizing Dormant Media Libraries

A key focus for Bunqer is the vast, untapped potential of producers' back catalogs. Production companies and distributors often hold thousands of hours of older or niche content that is too costly to license through traditional channels. This "dormant library" represents a significant, unrealized asset. Bunqer's model addresses this by allowing content owners to upload their programs to the marketplace at no cost, with no upfront fees.

This zero-risk proposition is designed to encourage producers to digitize and offer their entire catalogs, creating a new and continuous revenue stream from assets that have long since been written off. The platform has already secured over 8,000 hours of programming, including several award-winning shows, from early adopters like the global sports giant ESPN and French animation house Millimages. The appeal is clear: a chance to generate income from content that would otherwise be gathering digital dust.

"As a long-time producer of a wide range of successful TV shows, I'm pleased to see a platform that creates new revenue opportunities for producers—even long after programs have aired," stated co-founder Stephane Gateau, former co-CEO of R&G Production. "Bunqer fills that need by offering broadcasters and local platforms an easy, cost-effective, and flexible solution to today's programming challenges. I look forward to its continued growth and success."

For buyers, particularly smaller broadcasters or new streaming platforms with limited acquisition budgets, this focus on back-catalog content provides access to affordable, quality programming to fill their schedules.

Forging a Global Network with Heavyweight Backing

Bunqer's ambitious vision is supported by a formidable coalition of strategic partners and an advisory board stacked with industry titans. This backing lends the startup significant credibility and operational muscle right out of the gate. On the technology side, Amazon (AWS) serves as both a technical partner and sponsor, ensuring the platform is built on a scalable and secure cloud infrastructure. For financial transactions, Bunqer has partnered with banking giant BNP Paribas to guarantee security and compliance, while the public investment bank BPI France has joined as a financing partner, signaling strong institutional support.

The company's leadership team is a blend of production expertise and entrepreneurial acumen. Gateau brings decades of experience from the production world, while van den Broek provides a background as an entrepreneur and former lawyer. Their expertise is amplified by a board of directors that reads like a who's who of European media. It includes Yves Bigot, the former CEO of TV5 and a programming head at France 2 and Endemol; Richard Le Normand, former CEO of the film giant StudioCanal; and Olivier Pluquet, the former CEO of Havas Asia Pacific.

This deep bench of experience provides Bunqer with an invaluable network and a profound understanding of the market it aims to disrupt, positioning it not as an outside agitator but as an evolution from within the industry itself.

Beyond Borders: AI-Powered Global Distribution

Perhaps the platform's most game-changing feature is its ability to instantly subtitle programs into 75 languages. This powerful AI-driven tool directly addresses one of the biggest hurdles in global content distribution: the language barrier. By automating the localization process, Bunqer dramatically reduces the cost and time required to prepare content for international markets.

This feature has the potential to democratize content distribution on a global scale, allowing a documentary from a small production house in South Korea to be licensed and broadcast in Brazil almost instantaneously. While the nuances of AI-powered translation—such as capturing cultural context and colloquialisms—remain a challenge for the industry as a whole, Bunqer's dedicated tech team, which includes the founder of Sequencia AI, suggests a deep investment in refining this technology.

By combining automated transactions with rapid, mass-scale localization, Bunqer is creating a truly global content exchange. As the platform moves from its beta debut toward a full launch planned for the end of 2026, it represents a significant step toward a more interconnected and efficient international media landscape. The global entertainment industry will be watching closely to see if this new model for content exchange can deliver on its ambitious promise to reshape the distribution ecosystem.