Buda Juice to Pitch 'Ultra Fresh' Growth at Premier MicroCap Conference

DALLAS, TX – May 28, 2026 – Buda Juice, Inc. (NYSE American: BUDA), the Dallas-based company aiming to redefine the fresh beverage market, is set to make its case to a critical audience of investors next month. The company announced its Chief Executive Officer, Horatio Lonsdale-Hands, and Chief Financial Officer, Clint Bowers, will present at the Planet MicroCap Las Vegas 2026 Conference on June 17.

The presentation provides a high-stakes platform for the newly public company to articulate its vision for the "Ultra Fresh" category it claims to have pioneered. For a company with a market capitalization hovering around $110 million and ambitious national expansion goals, convincing the microcap investment community of its long-term value is a pivotal step. Beyond the formal presentation, management will engage in one-on-one meetings with potential investors, signaling a concerted effort to secure capital and support for its next phase of growth.

The MicroCap Bet for National Expansion

Buda Juice's appearance at the Planet MicroCap conference is a strategic move that aligns perfectly with its current stage of development. Having gone public on the NYSE American in January 2026 with a $20 million IPO, the company fits the profile of a high-growth, emerging entity that is the primary focus of the conference's attendees. This event, powered by the exclusive MicroCapClub, is a key matchmaking engine connecting small-cap companies with a dedicated pool of individual and institutional investors actively seeking the next multi-bagger.

Investors will be weighing a compelling, if complex, narrative. The stock (BUDA) has seen a nearly 20% rise year-to-date but has also experienced recent volatility, including an 11% dip in the past month. With a 52-week range between $6.85 and $12.00, the stock exhibits the characteristic fluctuations of a micro-cap navigating its early days on the public market. Trading volume remains relatively low, indicating that the company is still flying under the radar of many larger institutional investors.

The Las Vegas conference represents Buda Juice's opportunity to change that. Management will likely highlight its recent financial performance, including a trailing 12-month revenue of $12.6 million and profitability, a key metric for the discerning investors at MicroCapClub. The core of the pitch will be selling the scalability of its unique business model and convincing investors that its recent successes are just the beginning of a much larger national rollout.

Revolutionizing the Aisle with Cold Chain Tech

At the heart of Buda Juice's investor pitch is its proprietary technology and its creation of what it calls the "Ultra Fresh" category. This term, coined by the company, describes a new segment of ready-to-drink beverages that avoids traditional preservation methods in favor of a continuous, end-to-end cold chain.

The company's "Fresh35°™" platform maintains its juices, lemonades, and wellness shots at a constant 35°F from the moment the fruit is processed to its final placement on a grocery store shelf. This meticulous process allows Buda Juice to deliver a product with an 8 to 12-day shelf life without resorting to heat pasteurization or High-Pressure Processing (HPP), methods used by competitors like Suja and Evolution Fresh. The company argues that these common preservation techniques compromise the authentic taste and nutrient quality of fresh juice.

This technological differentiation is a significant barrier to entry. While many companies can produce juice, maintaining a capital-intensive, logistically complex cold chain at a national scale is another matter entirely. Buda Juice positions itself in the produce section, merchandised alongside fresh fruits and vegetables, physically and conceptually separating its products from the shelf-stable beverages in the traditional juice aisle. This strategy directly targets health-conscious consumers seeking clean-label products with no added sugars or artificial ingredients.

A Turnkey Solution for Modern Grocery Retail

While the product appeals to consumers, Buda Juice's most disruptive innovation may be its value proposition to grocery retailers. The company provides a turnkey alternative to both in-store juicing programs and stocking shelf-stable options. For a retailer, offering freshly made juice in-house requires significant investment in equipment, labor, training, and food safety compliance. Buda Juice eliminates these operational complexities.

By delivering a finished, high-quality product ready for the shelf, the company enables retailers to offer a truly fresh, premium beverage without added infrastructure costs. This model has proven attractive, as evidenced by Buda Juice's recent landmark expansion. The company recently rolled out its products to 246 Walmart stores across nine states, a move that increased its distribution footprint by more than 75% and extended its reach far beyond its core Texas market.

This expansion is a critical test of the company's "asset-light" logistics model, which relies on its SQF-certified Dallas facility and outsourced refrigerated distribution. Success in this large-scale rollout will serve as a powerful proof-of-concept for potential investors and other national retail partners. It demonstrates that the proprietary cold chain is not just a concept but a scalable system capable of supporting national ambitions.

A Seasoned Leader Steering the Ship

Underpinning the company's ambitious strategy is the extensive entrepreneurial experience of its co-founder and CEO, Horatio Lonsdale-Hands. His track record, which will undoubtedly be a focal point for investors in Las Vegas, includes co-founding and scaling ZuZu, Inc., a pioneer in the "Fast Casual" Mexican food sector that grew to over 100 locations in the 1990s. He also has a background in telecommunications, co-founding a company that pioneered VoIP technology, and earlier career stints at financial firms like Bear Stearns.

This history of identifying market gaps and building scalable businesses lends significant credibility to Buda Juice's plans. Lonsdale-Hands, recently named a finalist for the EY Entrepreneur Of The Year 2026 Southwest Award, is now applying that experience to the health and wellness space. The company has already laid out a roadmap for growth, using funds from its IPO to enhance automation at its Dallas hub and planning for new production facilities in South Carolina and the Arizona/Nevada region over the next two years.

As Buda Juice's leadership team prepares to take the stage in Las Vegas, they carry the story of a company at a crossroads of opportunity and challenge. They have a differentiated product, a proven retail model, and a clear plan for expansion. Now, they must convince the investment world that their 'Ultra Fresh' vision is not just a niche product but the future of the beverage aisle.