Beyond the Cart: How Save Mart & Keurig Dr Pepper Are Tackling Local Hunger

Modesto, Calif. – November 8, 2025 – In a season often marked by abundance, a stark reality persists for millions of Americans: food insecurity. As the cost of living continues to climb, more families are finding it difficult to put food on the table. But in California and Nevada, one regional grocery chain, The Save Mart Companies, is stepping up to address the challenge, partnering with Keurig Dr Pepper to launch its annual 'Friends Feeding Friends' campaign, aiming to deliver more than just groceries – they’re delivering hope.

This year’s initiative isn’t simply a continuation of past efforts; it’s an ambitious push to significantly increase impact. The campaign seeks to raise $220,000 – a tenfold increase from the $110,000 raised in 2024 – to support 15 food banks across the region. The cornerstone of this increase is a $120,000 matching donation from Save Mart and Keurig Dr Pepper, designed to amplify every dollar contributed by shoppers.

A Growing Need in the Golden State & Beyond

The timing is critical. According to Feeding America’s ‘Map the Meal Gap’ study, roughly 3.9 million Californians – and nearly 300,000 Nevadans – are food insecure. That translates to 1 in 8 people in California and 1 in 6 in Nevada struggling to access sufficient, nutritious food. These numbers are particularly concerning in the Central Valley, where poverty and food insecurity rates are significantly higher than the state average.

“The need is absolutely growing,” says a representative from a Central California food bank, requesting anonymity. “We’re seeing more and more families who never thought they’d have to ask for help. The rising cost of housing, gas, and groceries is really squeezing people.”

This escalating crisis is fueling demand at food banks, straining already limited resources. According to one study, food bank demand in Sacramento has increased by 30% compared to pre-pandemic levels. While government programs like SNAP provide crucial assistance, many families still fall through the cracks.

Hyperlocal Impact: More Than Just a Donation

What sets the ‘Friends Feeding Friends’ campaign apart isn’t just the financial contribution, but its focus on hyperlocal impact. Unlike national hunger relief organizations, Save Mart and Keurig Dr Pepper are channeling resources directly into the communities they serve. This means that donations stay within the region, supporting local food banks and benefiting local families.

“We believe in being a good neighbor,” explains a spokesperson for The Save Mart Companies. “Our stores are part of the fabric of these communities, and we have a responsibility to support the people who shop with us.”

And the impact is measurable. According to Save Mart, the 2024 campaign provided 440,000 meals to those in need. This year, with the ambitious goal of raising $220,000, they hope to deliver even more. While the $120,000 matching donation represents a small percentage of the larger budgets of some food banks (ranging from 0.12% to 1% depending on the region), it still translates to approximately 40,000 to 48,000 meals.

A Strategic Partnership Built on Shared Values

The collaboration between Save Mart and Keurig Dr Pepper goes beyond simply writing a check. It's a strategic partnership built on shared values and a commitment to corporate social responsibility. Keurig Dr Pepper, a long-time supporter of hunger relief efforts, sees the partnership as a natural extension of its commitment to giving back to the communities it serves.

“We’re proud to partner with The Save Mart Companies to address the critical issue of food insecurity,” said a spokesperson for Keurig Dr Pepper. “Their local expertise and commitment to community impact make them an ideal partner.”

The companies are leveraging their respective strengths to maximize impact. Save Mart, with its extensive network of stores and dedicated customer base, is providing a platform for raising awareness and collecting donations. Keurig Dr Pepper is contributing financial resources and leveraging its marketing expertise to amplify the campaign’s message.

Beyond the Checkout: Building a More Food-Secure Future

The ‘Friends Feeding Friends’ campaign isn't just about providing immediate relief; it's about building a more food-secure future for communities in California and Nevada. By supporting local food banks and raising awareness about the issue of hunger, Save Mart and Keurig Dr Pepper are empowering individuals and families to overcome obstacles and thrive.

“This campaign is a reminder that even small acts of kindness can make a big difference,” says a local food bank volunteer. “Every dollar donated, every can of food collected, helps us provide hope and dignity to those who need it most.”

As shoppers navigate the aisles of Save Mart stores this holiday season, they have the opportunity to do more than just fill their carts – they can help fill the plates of their neighbors in need. The ‘Friends Feeding Friends’ campaign is a testament to the power of community, collaboration, and a shared commitment to building a brighter, more food-secure future.