Beyond Housing: Communities Thrive with Connection, Care – and Thanksgiving Dinner

By Michael Bennett

As the holiday season approaches, many are focused on gathering with loved ones and reflecting on gratitude. But for some communities, fostering those connections isn't just a seasonal event – it's a year-round commitment. YES! Communities, a leading operator of manufactured home communities across the United States, is doubling down on building genuine connections among its residents, going beyond simply providing affordable housing. A key element of this effort? Annual traditions like Thanksgiving dinners – and a broader philosophy of care and connection.

Recently, YES! Communities announced its annual Thanksgiving celebrations at communities like Mason Manor in Michigan and Reynolds Senior Village in Ohio. While these events might seem straightforward, they represent a core principle for the company: building communities where residents aren’t just neighbors, but a supportive network.

A Philosophy Rooted in Connection

According to sources familiar with the company’s approach, the emphasis on community isn't a recent marketing tactic. It’s been deeply ingrained in the company’s culture since its founding. Steven Schaub, co-founder and CEO of YES! Communities, is known for his guiding principle: “be a good human being.” This isn’t just a slogan; it’s a philosophy that drives decision-making and shapes the company's interactions with residents.

“It really does start at the top,” shared an anonymous source familiar with the company's internal operations. “Schaub’s vision is about creating spaces where people thrive, and that means going beyond bricks and mortar. It’s about creating a sense of belonging.”

This commitment translates into a variety of resident-focused initiatives. Beyond the annual Thanksgiving dinners, YES! Communities regularly hosts events like summer glow parties, back-to-school drives, and community-wide cleanups. They also run the “YES We Care” program, which provides support for residents facing hardship, including financial assistance and home repairs. The “Hug-A-Home” program, a vital component of “YES We Care”, specifically assists long-term residents who may need a helping hand.

Beyond the Events: A Broader Industry Trend

YES! Communities isn't alone in recognizing the importance of community building. Across the manufactured housing industry, there’s a growing awareness that fostering social connections is essential for resident well-being. Operators like Equity Lifestyle Properties (ELS) are also implementing programs to encourage resident interaction, offering amenities and hosting regular events.

“We’re seeing a definite shift in the industry,” explained an industry analyst, speaking anonymously. “People are realizing that providing affordable housing is only part of the equation. Residents want to feel connected, safe, and supported. If you can create that environment, you’ll have happier, more engaged residents – and a more successful community overall.”

This trend is especially important in today's increasingly isolated society. Many people lack strong social connections, and that can have a significant impact on their mental and physical health. Communities that prioritize social interaction can help fill that void and create a sense of belonging.

The Impact of Connection: From Thanksgiving Dinner to Everyday Life

The Thanksgiving dinners at communities like Mason Manor and Reynolds Senior Village aren't just about providing a meal; they're about creating an opportunity for residents to come together, connect with their neighbors, and build relationships. The meals are often potluck-style, encouraging residents to share their favorite dishes and traditions.

“It's a really special event,” shared a resident of Reynolds Senior Village, speaking anonymously. “It’s a chance to see familiar faces, meet new neighbors, and just feel like you’re part of something bigger. It’s easy to get isolated, especially as you get older, but events like this help to break down those barriers.”

But the impact of community building extends far beyond Thanksgiving dinner. Regular events and programs create a sense of familiarity and trust, making it easier for residents to reach out to each other for help or support. It also fosters a sense of pride in the community, encouraging residents to take ownership and get involved.

“When people feel connected, they’re more likely to look out for each other,” said another anonymous source familiar with the company’s approach. “They’re more likely to volunteer, participate in community events, and just generally be good neighbors.”

Looking Ahead: Sustaining Community in a Changing World

As the manufactured housing industry continues to evolve, the importance of community building will only grow. Operators who prioritize resident connection will be best positioned to attract and retain residents, create thriving communities, and make a positive impact on the lives of those they serve.

While logistical challenges certainly exist – from scheduling events to managing budgets – the benefits of community building are clear. By focusing on creating spaces where residents feel valued, supported, and connected, YES! Communities and other forward-thinking operators are demonstrating that affordable housing can be more than just a place to live; it can be a place to call home.

As one anonymous resident of Mason Manor put it, “It's not just about the house. It's about the people. It's about knowing that you're not alone.” And in a world that often feels increasingly disconnected, that sense of belonging is more valuable than ever.