Attain’s Growth Signals Marketing’s Shift to an ‘Outcomes Economy’

NEW YORK, NY – March 19, 2026 – As the digital advertising world grapples with privacy regulations and the demise of tracking cookies, marketing technology firm Attain has reported its second consecutive year of triple-digit enterprise growth, a figure that starkly outpaces the broader market. The company’s announcement underscores a fundamental and accelerating shift in the advertising industry: a move away from measuring proxies like clicks and impressions and toward a new 'outcomes era' where every dollar of media spend is tied to verifiable sales.

Attain, which provides brands with insights from a pool of real-time, permissioned purchase data, grew its business by over 100% in 2025. This performance is particularly notable when set against the backdrop of the wider AdTech and MarTech sectors, which are expanding at a healthy but comparatively modest compound annual growth rate of 11-22%. Attain's trajectory suggests it is not just riding a wave but helping to create it, capturing significant demand from businesses eager to ground their marketing strategies in measurable performance.

“2025 was a breakout year for Attain,” said Brian Mandelbaum, CEO of Attain, in a recent statement. “Our growth reflects sustained demand for an outcomes-driven data foundation built on real consumer behavior and measurable performance.”

The New Gold Standard: Permissioned Data

At the heart of Attain's success is its unique data acquisition model, which directly addresses two of the biggest challenges in modern marketing: privacy and accuracy. The company has built a network of over 13 million U.S. consumers who have explicitly agreed to share their purchase data in exchange for value, such as shopping rewards and financial wellness tools delivered through Attain's portfolio of owned apps.

This 'permissioned' approach stands in sharp contrast to the historically opaque world of third-party data, which is rapidly becoming obsolete due to privacy regulations like GDPR and CCPA and the phase-out of third-party cookies by tech giants. As traditional tracking methods disappear, first-party and permissioned data have become the new gold standard for marketers seeking to understand consumer behavior without compromising trust.

By creating a transparent value exchange, Attain fosters a more sustainable and ethically sound data ecosystem. This model not only ensures compliance with evolving privacy laws but also yields a higher fidelity of data. Millions of consumers interacting with its services generate a continuous stream of rich, real-time transaction data that provides a clear and direct view of purchasing habits, something that inferred or modeled data often fails to capture accurately.

“Large enterprise customers don’t expand at this rate unless the value is undeniable and the data is driving measurable results,” Mandelbaum noted, highlighting the confidence major brands are placing in this privacy-forward model to drive their decision-making.

From Proxies to Performance: The 2026 Roadmap

Building on its momentum, Attain has unveiled an ambitious product roadmap for 2026, centered on the principle of moving beyond marketing proxies to measure true business outcomes. The new features aim to provide a comprehensive, real-time view of the entire customer journey, connecting media exposure directly to sales.

One of the most significant advancements is a new tool for creator measurement. For years, the booming influencer marketing industry has struggled with ROI, relying heavily on engagement metrics like likes and shares. Attain plans to quantify the verified sales impact from creator campaigns in real time, offering brands a clear financial justification for their influencer partnerships.

Another key feature is live foot traffic measurement. This capability will link digital ad exposure to physical store visits and, crucially, connect that visitation data to downstream sales lift. For omnichannel retailers, this closes a critical gap in attribution, finally bridging the online-to-offline customer journey with hard data.

The roadmap is heavily infused with artificial intelligence, culminating in what the company calls OutcomeAI. This suite of increasingly 'agentic' tools is designed to automate complex analysis and deliver decision support directly into marketers' existing workflows. The goal is to move beyond static dashboards and empower AI to surface insights and recommend actions that optimize campaigns for real-world sales, not just digital signals.

“The industry has spent too long optimizing signals that don’t always translate to business impact,” Mandelbaum stated. “With live, permissioned purchase data and AI-driven workflows, we’re enabling marketers to connect media exposure directly to verified outcomes across the full funnel, in real time.”

This strategy positions Attain not merely as a data provider, but as an intelligence engine for the outcomes economy. As brands become more sophisticated in their demands for accountability and ROI, the ability to directly link advertising efforts to the cash register is no longer a luxury but a necessity. The company's rapid growth and forward-looking roadmap indicate that the future of marketing will be measured not in clicks, but in outcomes.