Aqara's New Camera Hub G350 Revolutionizes Smart Home Security with Matter

NEW YORK, NY – March 17, 2026 – Smart home technology leader Aqara today announced a significant move aimed at breaking down the digital walls between competing ecosystems, launching the Camera Hub G350, the world's first Matter-certified security camera. Unveiled alongside the robust Doorbell Camera G400 (Wired), the new products signal a push toward a more unified, private, and powerful future for home security. The G350, in particular, represents a milestone for the industry, being the first camera to market with certification for Matter, the universal connectivity standard designed to end smart home fragmentation.

A New Era of Interoperability

The centerpiece of Aqara's announcement is the Camera Hub G350 and its groundbreaking Matter certification. For years, consumers have been frustrated by smart home devices that operate in "walled gardens," forcing them to commit to a single brand like Amazon, Google, or Apple. The Matter standard, backed by the Connectivity Standards Alliance (CSA), promises to solve this by creating a common language for devices to communicate reliably and securely.

With the G350, Aqara is the first to bring this promise to the world of home surveillance. Based on the Matter 1.5 specification released in late 2025, the camera can connect directly to any Matter-enabled platform. This allows users to access live video, use two-way audio, and receive alerts from the G350 within their preferred ecosystem—be it Apple Home, Google Home, or Samsung SmartThings—without needing a proprietary app for basic functions.

Beyond its role as a camera, the G350 is a multi-functional nerve center for the smart home. It also serves as a Zigbee hub, a Thread Border Router, and a Matter Controller. This allows it to not only manage Aqara's extensive lineup of Zigbee sensors and accessories but also to bridge them into the broader Matter ecosystem. This triple-duty functionality positions the G350 as a powerful, future-proof investment that can simplify and unify a user's entire smart home setup, reducing the need for multiple single-purpose hubs.

While the Matter certification promises unprecedented interoperability, some platform-specific nuances remain. For instance, while the G350's camera is capable of 4K resolution, integration with Apple's HomeKit Secure Video will currently limit the stream to 1080p. This highlights that while the hardware is ready for the future, the full potential of Matter for cameras will be unlocked as major ecosystems continue to mature their implementations.

Advanced Imaging and On-Device AI

Aqara is not just relying on interoperability to make its mark; both new devices are packed with high-end hardware and intelligent features that challenge top-tier competitors. The Camera Hub G350 boasts an advanced dual-lens system, combining a 4K wide-angle camera for panoramic views with a separate 2.5K telephoto lens. This setup enables a powerful 9x hybrid zoom, allowing users to see both the big picture and fine details with exceptional clarity. Coupled with a smooth pan-and-tilt mechanism providing 360-degree coverage, the G350 leaves no corner of a room unwatched.

For outdoor security, the new Doorbell Camera G400 (Wired) is engineered for continuous, reliable operation. It features a sharp 2K resolution and a 165-degree ultra-wide field of view. Its 3:4 "head-to-toe" aspect ratio is specifically designed to capture a full view of visitors and any packages left on the doorstep. For homeowners seeking the most stable connection possible, the G400 offers Power-over-Ethernet (PoE) support, which provides both power and a hardwired network connection through a single Ethernet cable, a feature typically found in professional security installations. It can also be powered by traditional 8–24V doorbell wiring and connects via dual-band Wi-Fi 6.

Both devices leverage sophisticated artificial intelligence, with a focus on local processing to enhance privacy and speed. The G350's on-device AI can automatically track people and pets, keeping them in the frame as they move. It also recognizes specific sounds, such as a baby crying, a dog barking, or glass breaking, and can send tailored alerts. This local intelligence means critical event detection can happen instantly, without relying on an internet connection or sending sensitive data to the cloud.

A Fortress of Privacy in a Connected World

In an era of increasing concern over data privacy, Aqara has made user control a cornerstone of its design philosophy. The most striking example is the G350's physical privacy shutter. This mechanical shield automatically rotates to cover the lens when the camera is turned off or set to a privacy mode, offering a clear, physical guarantee that nobody is watching.

This commitment to privacy extends to data storage. Both the G350 and G400 offer robust local storage options, supporting microSD cards up to 512 GB for continuous or event-based recording. This empowers users to keep their video footage entirely within their own homes, free from mandatory cloud subscriptions. For those who want more extensive local backup, the cameras also support recording to a Network Attached Storage (NAS) system.

For users who prefer the convenience of the cloud, the company offers end-to-end encrypted storage through its own HomeGuardian service. Furthermore, support for Apple's HomeKit Secure Video on both cameras provides another end-to-end encrypted cloud storage option for users within the Apple ecosystem. This multi-pronged approach gives users the flexibility to choose the balance of convenience and privacy that suits their needs, a stark contrast to competitors who often lock users into expensive, cloud-only models.

Challenging the Smart Home Giants

With the launch of the G350 and G400, Aqara is making a strategic play to move from a respected smart home brand to a market-leading innovator. By embracing Matter so early and so completely with the G350, the company is positioning itself as a key player in the next generation of the smart home, directly challenging the proprietary ecosystems of giants like Ring and Google Nest.

The combination of premium features—like the G350's dual-lens 4K system and the G400's PoE connectivity—with a user-centric focus on privacy and interoperability creates a compelling value proposition. Aqara is betting that consumers are tired of being locked in and are ready for powerful devices that respect their privacy and work with everything else they own.

The inclusion of support for standards like RTSP and ONVIF further demonstrates a commitment to openness, catering to the tech enthusiast and prosumer communities who want to integrate their cameras into advanced systems like Home Assistant or professional Network Video Recorders (NVRs). This strategy of catering to both mainstream users and power users could significantly broaden Aqara's market appeal. By delivering products that are not only technologically advanced but also philosophically open, Aqara is not just selling cameras; it's promoting a more user-centric vision for the future of the connected home.