ANSR's Award Signals Major Shift in Global Operations Strategy

BENGALURU, KA – January 30, 2026 – ANSR, a market leader in establishing and operating Global Capability Centers (GCCs), has secured the 2025 ISG Star of Excellence™ Award, a prestigious accolade that underscores a significant transformation in the global business services landscape. The award, granted for GCC Excellence, is based entirely on direct feedback from enterprise customers, signaling that client experience and strategic value have become the new cornerstones of success in a market once dominated by cost-arbitrage.

Announced during the ISG Sourcing Industry Awards Gala in London, the recognition places ANSR at the forefront of a rapidly maturing industry. As enterprises increasingly rely on GCCs not just for efficiency but for innovation and resilience, the standards for service providers are being redefined. This award highlights how ANSR’s customer-centric approach is setting a new benchmark for building and scaling high-performance global teams.

The Gold Standard of Customer Validation

In the competitive world of technology and business services, claims of excellence are common, but independent, client-verified recognition is rare. The ISG Star of Excellence™ Award stands apart due to its rigorous, data-driven methodology. Now in its eighth year, the program relies on ISG's continuous Customer Experience (CX) research, which captures feedback from enterprise clients across the Americas, EMEA, and Asia Pacific.

Providers are meticulously evaluated across six critical dimensions: Collaboration and Transparency, Execution and Delivery, Innovation and Thought Leadership, Governance and Compliance, People and Cultural Fit, and Business Continuity and Flexibility. To win, a provider must consistently demonstrate the highest standards across these areas over the past year. Winners are chosen from a pool of more than 240 service providers that ISG analyzes annually, making the award a definitive indicator of market leadership and client trust.

"ANSR's recognition underscores their leadership in setting up Global Capability Centers through a unique blend of strategy, execution, and ecosystem partnerships," said Gaurang Pagdi, Lead Analyst at ISG. "Their ability to deliver end-to-end, low-risk, and scalable GCC setups has made them a trusted partner for enterprises seeking to build future-ready global operations."

This validation from a leading global technology research and advisory firm like ISG provides a clear signal to the market. It confirms that ANSR’s model delivers on its promises, a crucial factor for CIOs and COOs making high-stakes decisions about their global operational footprint.

Beyond Cost Centers: The Strategic Evolution of GCCs

ANSR's achievement arrives as the very definition of a Global Capability Center is undergoing a profound evolution. Once viewed primarily as offshore cost centers, GCCs have transformed into strategic hubs of innovation, talent, and digital leadership. The global GCC market, valued at nearly $146 billion in 2024, is projected to surge to over $400 billion by 2032, reflecting this strategic shift.

The growth is fueled by enterprises' urgent need to accelerate digital transformation. Today, nearly 65% of companies leverage their GCCs for advanced capabilities like artificial intelligence, data analytics, and cloud computing. India, in particular, has become the epicenter of this movement, commanding over 50% of the global GCC market share and housing a talent pool that is driving global innovation. By 2026, over 70% of Indian GCCs are expected to adopt advanced AI technologies.

This evolution means that simply setting up an office and hiring staff is no longer enough. Success now depends on creating an integrated ecosystem that fosters innovation, attracts top-tier talent, and delivers measurable business value. This is where ANSR has distinguished itself.

Lalit Ahuja, Founder and CEO of ANSR, commented on the win, stating, "Customer experience sits at the core of how we help enterprises build and scale their global teams. This recognition reinforces our focus on delivering predictable outcomes, continuous innovation, and measurable value across every stage of the GCC journey." His statement captures the essence of this new paradigm: the focus is on a holistic, value-driven partnership, not a transactional service.

ANSR's Blueprint for Success: GaaS and the 1Wrk Platform

Central to ANSR's award-winning performance is its pioneering "GCC as a Service" (GaaS) model and its proprietary 1Wrk platform. This integrated approach directly addresses the complexities and risks associated with establishing and scaling global operations, enabling the predictable outcomes its clients praise.

The GaaS model offers a flexible, subscription-based framework that allows companies to establish fully-owned capability centers without the massive upfront capital investment and administrative burden. ANSR manages the end-to-end lifecycle—from location strategy and legal setup to talent acquisition and day-to-day operations—allowing the client to focus on their core business and strategic objectives.

Powering this model is 1Wrk, a revolutionary platform ANSR describes as the world's first true operating system for GCCs. This enterprise-grade "SuperApp" consolidates the entire spectrum of GCC management into a single, AI-driven interface. It integrates disparate functions that traditionally operate in silos, including:

• Talent Acquisition: Leveraging a global ecosystem of over 2.5 million GCC-ready professionals, the platform uses an AI-powered applicant tracking system and multi-channel communication tools to streamline recruitment.
• Workplace and Operations Management: A unified hub, powered by ServiceNow, digitizes and automates complex workflows for IT services, HR support, and workplace management.
• HR and Payroll: The platform provides robust solutions for managing the entire employee lifecycle.

The results are tangible. By using the 1Wrk platform, ANSR reports that its clients achieve a 35% faster time-to-hire, a 55% lower candidate drop-off rate, and a remarkable 65% reduction in cost-to-hire. These metrics translate directly into the high levels of customer satisfaction reflected in the ISG award.

With a track record of establishing over 175 GCCs for more than 100 Fortune 500 companies, ANSR's success demonstrates that a combination of strategic foresight and technological innovation is essential for navigating the future of global work. The ISG Star of Excellence™ award is not just a recognition of past performance but a strong indicator of the new standards defining the future of Global Capability Centers.