Amasian TV Taps FAST Boom with New Anime & Movie Channels on TCLtv+

FULLERTON, CA – May 20, 2026 – In a significant move that underscores the rapid evolution of home entertainment, ODK Media has expanded its Amasian TV platform on TCLtv+ with two new channels, tapping into the immense global appetite for Asian film and anime. The launch of Anime 24/7 and Amasian TV Movies & More, which debuted in early May to coincide with Asian American and Pacific Islander Heritage Month, provides viewers with free, direct access to a curated library of popular content, from blockbuster franchises to critically acclaimed cinema.

This expansion is more than a simple content addition; it represents a strategic maneuver at the intersection of several powerful industry trends: the explosive growth of Free Ad-Supported Streaming Television (FAST), the increasing mainstream demand for international content, and the deepening integration of hardware and content ecosystems.

The Unstoppable Rise of FAST

The launch arrives as the FAST market is experiencing a meteoric rise. Weary of managing multiple paid subscriptions and facing rising living costs, consumers are flocking to free, ad-supported alternatives. Industry analysts project the global FAST market, valued at nearly $10 billion in 2024, could skyrocket to over $40 billion by 2033. This shift is reshaping viewing habits at a fundamental level. Recent data shows that streaming, which includes FAST services, now accounts for a larger share of total television usage than broadcast and cable TV combined.

ODK Media's strategy directly addresses this consumer migration. By offering high-quality, recognizable content without a subscription paywall, the company is positioning Amasian TV to capture a significant share of this growing audience. The two new channels are designed to cater to distinct but complementary viewing patterns. Anime 24/7 is built for habitual, daily engagement, offering a continuous stream of serialized stories and themed programming blocks featuring globally recognized franchises like Demon Slayer and Fullmetal Alchemist. In contrast, Amasian TV Movies & More provides a “lean-back,” cinematic experience ideal for co-viewing, showcasing a diverse slate of acclaimed films such as Burning and Better Days alongside action hits like the Ip Man franchise.

A Strategic Alliance of Hardware and Content

The partnership with TCL is a critical component of this strategy. As one of the top two best-selling television brands in the United States, TCL provides ODK Media with immediate access to a massive, built-in audience through its TCLtv+ platform. This collaboration exemplifies a growing trend where TV manufacturers are no longer just selling screens; they are building comprehensive entertainment ecosystems to drive user engagement and open new revenue streams.

For TCL, integrating specialized channels like those from Amasian TV enriches its platform, making its smart TVs a more compelling proposition for consumers seeking diverse content. It allows the hardware giant to offer a curated, premium-feeling experience without developing all the content in-house.

Catherine Zhang, VP of Content Service and Partnership at TCL, highlighted this synergy, stating, "At TCLtv+, we are committed to delivering diverse and engaging entertainment experiences to our viewers. The addition of Amasian TV Movies & More and Amasian TV Anime 24/7 brings exciting Asian storytelling, iconic anime titles, and fresh cultural perspectives that resonate strongly with today's streaming audiences."

For ODK Media, the alliance provides a powerful distribution channel, placing its content directly on the home screens of millions of potential viewers and leveraging the growing dominance of OEM smart TV platforms in the FAST landscape.

Fueling Fandoms in a Crowded Market

The decision to launch dedicated channels for anime and Asian films is a calculated move to serve passionate, highly engaged fan communities. The demand for anime, in particular, has surged in North America, with some reports showing U.S. demand growing by over 170% in the last five years, firmly moving the genre from a niche interest into the mainstream.

However, ODK Media is entering a competitive space. Major players like Crunchyroll have already launched their own FAST channels, and platforms like Samsung TV Plus host dedicated anime streams such as REMOW's "It's Anime." Amasian TV aims to differentiate itself through its dual-channel strategy and deep curation, offering a blend of binge-worthy series and event-style movies that cater to the full spectrum of fan viewing habits.

At the core of ODK Media's competitive edge are its localization capabilities. Making international content truly accessible involves more than just subtitles; it requires a nuanced understanding of cultural context to ensure stories resonate with a new audience. This expertise allows the company to bridge the gap between global creators and North American viewers effectively.

"Our partnership with TCLtv+ allows us to bring high-quality, globally relevant content directly to audiences in a way that's seamless and accessible," said Peter Park, CSO & CPO of ODK Media. "Together, we're expanding how viewers discover and engage with premium entertainment, delivering free, curated experiences that reflect how people watch today."

As the streaming wars evolve from a battle over subscription dollars to a competition for viewer attention and ad revenue, this partnership serves as a clear blueprint for the future. By combining curated global content with massive hardware distribution, ODK Media and TCL are not just adding channels; they are redefining how audiences connect with stories from around the world.