AllSaints Taps AI to Revolutionize Its Global Merchandising Strategy

LONDON – April 02, 2026 – In a decisive move to embed advanced technology at the heart of its operations, contemporary fashion brand AllSaints has announced a strategic partnership with Impact Analytics, a leading provider of AI-native retail solutions. The collaboration will see the London-based brand overhaul its buying and merchandising processes, transitioning from a legacy environment of spreadsheets and manual workflows to a fully integrated, AI-powered platform.

Founded in 1994, AllSaints has cultivated a global following for its signature leather jackets and modern urban aesthetic, expanding its omni-channel presence to 27 countries. As the brand continues to scale, this partnership signals a deliberate pivot towards a more agile, data-centric future, aiming to enhance decision-making across its entire supply chain, from initial planning to final markdown.

A Strategic Shift Beyond Spreadsheets

The core of AllSaints' initiative is to address the operational drag caused by its reliance on traditional, fragmented systems. The brand’s leadership identified that its merchandising teams were spending an inordinate amount of time on data collation and manual analysis, detracting from their primary role of strategic decision-making and trend interpretation.

“At AllSaints, one of the four pillars of our transformation is to become data-driven and powered by AI,” said Alfie Meekings, Chief Transformation and Technology Officer at AllSaints. “We have a great team, but they have to spend so much time manually pulling and analysing data. This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher quality decisions to get the right products in the right places for our customers.”

A tangible example of the intended transformation is the acceleration of the weekly trading cadence. Currently, preparing the crucial Monday trading reports requires teams to begin data compilation on Sunday to achieve clarity by Monday afternoon. With the implementation of Impact Analytics' CortexEye™ business intelligence tool, the company expects the complete report to be automatically generated and distributed by 8:00 a.m. every Monday, enabling trade meetings to commence immediately and decisive actions to be taken before midday.

“Instead of losing valuable time preparing reports, we can start the week aligned, informed, and ready to act,” Meekings added.

The Technology Driving the Transformation

Impact Analytics will implement a comprehensive suite of its AI-native solutions, designed to cover the end-to-end merchandise lifecycle. The phased rollout includes tools for Merchandise Financial Planning, Assortment and Range Planning, Allocation and Replenishment, and Markdown and Promotional Pricing optimization. The platform is engineered to replace disparate spreadsheets with a unified system that provides a single source of truth.

Prashant Agrawal, Founder and CEO of Impact Analytics, emphasized the need for such a shift in today's retail climate. “Brands like AllSaints are at an inflection point where speed, clarity, and confidence in decision-making are critical,” he stated. “This partnership is designed to replace fragmented spreadsheets with a unified, AI-native platform and business intelligence solution that amplifies merchant expertise, accelerates planning cycles, and drives measurable impact across buying, pricing, and inventory decisions.”

The credibility of Impact Analytics' platform is bolstered by industry recognition. The company has been featured in recent Gartner Market Guides for its retail forecasting, allocation, and pricing solutions. Its platforms, such as InventorySmart® and PriceSmart®, are noted for leveraging machine learning to help retailers optimize inventory, improve product availability, and protect profit margins—key objectives that align directly with AllSaints' strategic goals.

AI's Growing Influence in Fashion Retail

AllSaints' move is emblematic of a broader trend sweeping the fashion industry, where AI is no longer a futuristic concept but a competitive necessity. With the market for AI in fashion projected to reach over $4.4 billion by 2027, brands are increasingly turning to technology to navigate volatile consumer demand and complex global supply chains. Industry giants like Zara and Burberry have already integrated AI to streamline inventory and forecast trends, setting a new standard for operational excellence.

Research shows that successful AI implementation can yield significant returns. Retailers have reported improvements in forecast accuracy by over 30%, reductions in excess inventory by as much as 26%, and substantial cuts in stockouts and markdown losses. For a brand like AllSaints, which recently improved profitability by strategically reducing promotional activity, the ability to use AI for more precise inventory and pricing management could unlock further financial gains.

This partnership is the next logical step in a wider digital transformation journey for AllSaints. The company previously partnered with NewStore in 2023 to modernize its in-store experience with a mobile point-of-sale system and launch a new consumer app, demonstrating a sustained commitment to leveraging technology across its business. The new focus on back-end merchandising and supply chain analytics represents a deeper integration of data science into the brand's DNA.

Empowering Expertise in a Data-Driven Era

While the technology is powerful, experts note that the ultimate goal is not to replace human intuition but to augment it. According to one retail strategy director, AllSaints is “wise to bring advanced AI technology into the buying and merchandising process,” as it frees expert talent from the drudgery of manual data work to focus on creative and strategic initiatives that define the brand.

However, the path to AI integration is not without its challenges. The industry faces hurdles including the high cost of implementation, the difficulty of integrating new platforms with legacy systems, and the need to upskill the workforce to effectively utilize these new tools. Success will depend on a carefully managed rollout and a cultural shift that embraces data-driven collaboration.

For AllSaints, this partnership represents a significant investment in its future, aiming to create a more resilient and responsive organization. By marrying the art of fashion with the science of AI, the brand is positioning itself to not only keep pace with the rapidly evolving retail landscape but to lead within it. This fusion of human intuition and machine intelligence is poised to define the next chapter for successful global fashion brands.