Allez! Sports Aims to Redefine Women's Sports Media

Los Angeles, CA – April 14, 2026 – As the appetite for women's sports reaches a fever pitch globally, two veteran media executives are launching a new venture designed to capture the moment and build its future. Allyson J. Davis and Melissa Forman, whose careers span industry giants like FOX Sports, Red Bull, and MTV Sports, have officially launched Allez! Sports, a global media company created to fill what they describe as a "massive void" in the women’s sports media ecosystem. Just two months in, their story-first, digital-native approach is already showing significant signs of resonating with a deeply underserved audience.

Capitalizing on a Tipping Point

The launch of Allez! Sports arrives at a critical inflection point for women's athletics. For years, industry reports and academic studies have highlighted a stark disparity: while participation and fan interest have steadily climbed, mainstream media coverage has lagged, often dedicating less than 15% of airtime to women's sports. This gap has created a powerful, unmet demand for consistent, high-quality storytelling that goes beyond box scores and infrequent highlights.

Recent events have thrown this demand into sharp relief. Record-breaking viewership for the NCAA Women's Basketball Tournament and the explosive debut of the Professional Women's Hockey League (PWHL) demonstrate a massive, engaged, and commercially viable audience. It is this fertile ground that Allez! Sports is strategically cultivating. Rather than competing for scarce airtime on traditional networks, the company is building a new home for content at the intersection of sport and culture, aiming to serve fans who are actively seeking deeper connections with the athletes and leagues they follow. The venture joins a growing field of media companies like Just Women's Sports and Togethxr, each working to elevate women's sports, signaling a broader industry shift toward recognizing and monetizing this powerful demographic.

A Digital-First Playbook for a New Era

At the core of the company's strategy is a rejection of the traditional broadcast model in favor of a nimble, scalable approach built on YouTube and the creator economy. This digital-first framework allows for direct engagement with fans, fostering a community that traditional media often struggles to build. The early results are compelling. In its first two months, the Allez! Sports YouTube channel has attracted 56,000 subscribers, and the company reports a 102% surge in return viewer rates during March alone, indicating a sticky and loyal following.

The proof of concept is perhaps best seen in their debut feature documentary, Tender. The film, which offers an intimate look at the lives of two elite PWHL goalies, has already surpassed 400,000 total views and earned an official selection at the inaugural International Women's Sports Film Festival. The audience response has been swift and clear, with viewers flooding the comments section with praise and requests for more long-form content. One viewer noted, "I wish every PWHL team had a documentary of this caliber," while another added, "I subscribed as soon as I finished watching."

This success is not an isolated event but part of a broader content strategy. "These shows are just the beginning," Co-Founder Melissa Forman stated in the launch announcement. "They reflect how we think about storytelling across formats because audiences want more. These athletes are complex, relatable, and endlessly compelling. Our job is to open that world up and let people fully connect to who they are." This philosophy is evident across their diverse slate, which includes Offiscript, a behind-the-scenes series with UCLA's champion women's basketball team; Run It Back, a conversation series hosted by Olympian Alysia Montaño; and Side Out Society, an all-access show dedicated to the culture of women's volleyball.

Veteran Visionaries with a Proven Track Record

The rapid momentum of Allez! Sports is anchored by the deep industry expertise of its founders. Allyson J. Davis and Melissa Forman are not newcomers to the sports media landscape. Their combined decades of experience producing award-winning content and scaling media companies provide the venture with a level of credibility and strategic insight that few startups possess. Their resumes include transformative roles at FOX Sports, Universal Sports Network, and Red Bull, where they were instrumental in shaping sports and entertainment content for global audiences.

This experience is directly fueling the company's growth. The founders are applying a well-honed playbook for creating premium intellectual property and building engaged audiences. Their work as Executive Producers on You See LA, a series on FOX Sports' FS1 that provides an inside look at UCLA Women's Basketball, demonstrates their ability to produce high-caliber content that meets broadcast standards while maintaining an authentic, story-driven core.

"As women's sports continues to explode, we are applying our experience and expertise... to consistently tell stories about amateur and pro athletes from every sport around the world," said Co-Founder Allyson Davis. "This storytelling is the necessary fuel that drives growth and engagement for leagues, teams, athletes, brands, and fans." This vision positions Allez! Sports not merely as a content producer, but as a critical engine for the entire women's sports ecosystem.

Building an Ecosystem Through Strategic Partnerships

Beyond creating its own original content, Allez! Sports is positioning itself as a central hub in the women's sports world by actively cultivating strategic partnerships. The company's model is built on collaboration, working with leagues, teams, brands, and individual creators to "grow the game from the ground up." This approach recognizes that building a sustainable media future requires a network of aligned interests.

Their content slate already reflects this collaborative spirit. The Weekly W, a show highlighting what to watch in women's sports, is produced in partnership with media platform The Daily W. The company is also building bespoke brand collaborations, such as a co-branded hoodie with women's sports apparel company Goal Five, turning audience engagement into a tangible commercial opportunity. By working directly with emerging teams and leagues, they provide vital media support that helps these organizations build their own fanbases. This integrated strategy, which merges premium content with integrated marketing and commerce, represents a new kind of media home where sports, culture, and community converge to create a self-reinforcing cycle of growth.