AiSentr Taps Veteran CRO for Aggressive Global AI Market Push

LONDON, UK – January 14, 2026 – London-based AiSentr, a developer of no-code AI agent platforms, has announced a significant strategic move by appointing Phil Fitzgerald as its new Chief Revenue Officer. The appointment signals a clear intent to transition from a promising UK tech firm into a dominant global player, with Fitzgerald tasked to build a revenue engine capable of supporting ambitious international expansion plans set for the first half of 2026.

This high-stakes hire is being closely watched by industry analysts, who see it as a pivotal moment for the company. AiSentr, which specializes in creating "digital workers" through its agentic software, is betting that Fitzgerald's extensive experience is the missing piece to unlock sustained, worldwide growth in the fiercely competitive AI automation sector.

A Proven Architect of Revenue

Phil Fitzgerald is not a newcomer to the challenge of scaling technology companies. He brings over three decades of experience in commercial operations, a career distinguished by his ability to build and lead revenue teams from their inception to generating over £100 million. His expertise spans direct sales and partner-led models across small, mid-market, and enterprise segments, making him a versatile leader for AiSentr's multifaceted growth strategy.

His resume includes several high-profile leadership roles that underscore his reputation as a revenue architect. Most notably, Fitzgerald was a key figure at SoftwareOne, a global software and cloud solutions giant. As a Co-Founder of its UK division, he was instrumental in establishing and scaling the business from the ground up. He later returned to the company in 2022 as a Sales Lead for the crucial EMEA and NORAM regions, where he was responsible for driving revenue growth and executing go-to-market strategies. His career also includes significant management roles at other UK tech powerhouses, including IT infrastructure provider Softcat and software reseller Bytes Software Solutions.

This track record is precisely what attracted AiSentr's leadership. "Bringing Phil on board is a defining step in our journey," said Mike Fitzgerald, CEO at AiSentr, in the company's official announcement. "Phil has a strong track record in building revenue engines from zero to tens of millions, he knows how to scale sales across regions, and how to align teams to a clear commercial vision, he will be critical as we move from early momentum to sustained, global growth."

Fueling a Global Expansion Engine

Fitzgerald's appointment is inextricably linked to AiSentr's aggressive timeline for international growth. The company has publicly stated its plans to expand its market presence beyond the United Kingdom and into the United States, the wider EMEA region, and the Asia Pacific market within the first half of 2026. Such a rapid, multi-front expansion requires more than just a strong product; it demands a sophisticated and scalable commercial infrastructure.

In his role as CRO, Fitzgerald is charged with defining and executing this very strategy. His responsibilities will encompass accelerating revenue, sharpening the company's go-to-market execution, and building the robust revenue operations necessary to support long-term, sustainable growth on a global stage. This involves not just selling but creating a predictable, repeatable, and scalable sales process that can be adapted to different international markets. This strategic hire suggests that AiSentr is moving beyond its initial development phase and is now focused squarely on commercialization and market capture.

Navigating the Crowded No-Code AI Arena

AiSentr operates in the burgeoning but highly competitive no-code AI agent market. This sector is at the heart of a major technological shift, aiming to democratize AI by allowing non-technical business users to build and deploy AI-powered automations. The market is populated by a diverse range of players, from established Robotic Process Automation (RPA) vendors and low-code development platforms to a swarm of innovative startups, all vying for a share of the enterprise automation budget.

To succeed, AiSentr must clearly differentiate its offering. The company's focus on an "agentic" software platform could be its key advantage. This term implies a higher level of autonomy and intelligence than standard automation tools, suggesting its "digital workers" can handle more complex, multi-step tasks with less human intervention. By enabling organizations to supplement their human teams with AI agents designed to tackle repetitive and manual processes, AiSentr promises to streamline workflows, reduce manual effort, and ultimately accelerate business outcomes.

Fitzgerald's challenge will be to translate this technological promise into a compelling commercial narrative that resonates with enterprise buyers across different industries and geographies. His experience in crafting go-to-market strategies will be crucial in positioning AiSentr not just as another automation tool, but as a strategic partner for operational transformation.

The Mandate for Commercialization

For his part, Fitzgerald expressed enthusiasm for the challenge ahead, highlighting both the company's technology and its growth trajectory. "I'm thrilled to join AiSentr at such an important point in its journey," he stated. "The opportunity to join such a dynamic team and build a scalable commercial engine capable of driving so many benefits for organisations, while spearheading the company's next phase of growth is incredibly compelling. I'm excited to get started."

His statement reflects a clear understanding of his mandate: to build the commercial engine that will power AiSentr's next chapter. While the company has developed innovative technology, the appointment of a seasoned CRO like Phil Fitzgerald underscores a critical truth in the tech world—that even the most advanced product requires a world-class sales and revenue strategy to achieve market leadership. As AiSentr prepares for its global debut, all eyes will be on its new CRO to see if he can replicate his past successes and turn the company's ambitious vision into a commercial reality.

The move solidifies AiSentr's strategy, placing a proven leader at the helm of its commercial efforts at the precise moment it aims to scale its operations and impact on a global level.