AI Powers Energy's Future: Hightouch and Snowflake Unite

SAN FRANCISCO, CA – January 27, 2026 – In a significant move to accelerate the energy sector's digital transformation, data activation leader Hightouch has announced a strategic collaboration with Snowflake, the AI Data Cloud company. The partnership supports the launch of Snowflake’s new Energy Solutions, a platform designed to help oil and gas, power, and utilities providers modernize their operations with advanced AI and data analytics, tackling long-standing challenges of efficiency, reliability, and sustainability.

This alliance aims to arm energy organizations with the tools needed to navigate volatile markets, secure critical infrastructure, and accelerate the global transition toward a lower-carbon future. By combining Snowflake's foundational data cloud with Hightouch's data activation capabilities, the partnership promises to turn vast, complex data sets into actionable intelligence for teams across the entire enterprise.

Bridging the Great Data Divide

The energy sector has long grappled with a fundamental challenge: the great data divide. For decades, information has been trapped in separate, incompatible systems. On one side sits Information Technology (IT), which manages business data like customer records, billing, and finance. On the other is Operational Technology (OT), which governs the physical world through industrial control systems, sensors, and IoT devices that monitor pipelines, turbines, and grid infrastructure.

This digital schism has created significant barriers to innovation, making it difficult to gain a holistic view of operations. Snowflake’s Energy Solutions directly address this issue by creating a unified, governed, and AI-ready data foundation. The platform is engineered to ingest and consolidate massive volumes of data from IT, OT, and IoT systems into a single, secure environment. According to industry analysts, this industry-specific approach is far more effective than adapting general-purpose platforms, as it comes with pre-built tools and integrations tailored to the sector's unique problems.

By breaking down these traditional silos, energy companies can achieve end-to-end visibility across their entire value chain—from exploration and production to asset performance and customer operations. This unified view is the bedrock for applying powerful AI and machine learning models to improve everything from predictive maintenance to grid stability.

From Data Lake to Actionable Intelligence

While creating a unified data repository is a critical first step, its value remains latent until the insights can be put into the hands of those who need them. This is where Hightouch enters the partnership, serving as the crucial activation layer on top of Snowflake’s data foundation.

Hightouch, a leader in the Composable Customer Data Platform (CDP) space, specializes in a process known as Reverse ETL. In simple terms, it takes the curated, analysis-ready data from a central warehouse like Snowflake and syncs it back into the hundreds of specialized software tools that business teams use every day—from marketing automation platforms and CRMs to operational dashboards and communication channels.

“Marketers at energy companies don’t just need more data. They need self-serve access to trusted, governed data that they can actually use to engage their customers,” said Tejas Manohar, co-founder and co-CEO at Hightouch. His company’s platform is designed to democratize data access, allowing non-technical users to build personalized campaigns, create scalable workflows, and derive real-time customer intelligence without adding complexity or relying on opaque, black-box systems.

A Strategic Pivot into Industrial Power

For Hightouch, this collaboration marks a significant strategic expansion. The company built its reputation by helping leading consumer brands like Domino’s and PetSmart personalize customer experiences. Now, it is extending its core data activation capabilities from the fast-moving world of retail and marketing into the highly specialized, regulated, and asset-intensive energy industry.

This move demonstrates the versatility of the composable architecture, where flexible, interoperable components are assembled to meet specific business needs. By applying its proven technology to industrial use cases, Hightouch is positioning itself at the forefront of a major market shift. The same principles used to send a customer a personalized promotion can be adapted to alert a field maintenance team about a potential equipment failure or inform a utility customer about an impending peak demand event.

This expansion allows energy companies to leverage their newly unified data in Snowflake for a wide array of applications, effectively turning their data warehouse into a dynamic hub for intelligent action across the organization.

Redefining Energy Operations and Engagement

The practical implications of this joint offering are far-reaching. By leveraging AI and ML models in Snowflake, energy firms can monitor asset health in real time, analyze sensor data to proactively detect risks, and drastically reduce unplanned outages. Hightouch can then take these AI-driven insights and automatically trigger alerts, work orders, or notifications in the appropriate downstream systems, closing the loop between insight and action.

This powerful combination also extends to customer-facing operations. A utility provider could identify households with unusually high energy consumption, segment them in Snowflake, and then use Hightouch to sync that audience to a marketing tool to deliver personalized energy-saving tips and rebates for smart thermostats. This not only improves customer relationships but also supports broader grid management and demand-response goals.

As the industry redefines its future, the ability to act on data is paramount. “Energy companies aren’t just modernizing systems. They are redefining how the world energizes the future,” said Fred Cohagan, Global Head of Energy at Snowflake. He emphasized that with partners like Hightouch, the goal is to help organizations gain the intelligence needed to run more reliable operations, accelerate lower-carbon solutions, and drive a meaningful competitive advantage.

By unifying IT and OT data, activating AI responsibly, and enabling secure collaboration, the partnership between Snowflake and Hightouch provides a clear blueprint for the data-driven energy company of tomorrow—one that is safer, more efficient, and better equipped to power a sustainable world.