AI Now Books Your Trip: eDreams ODIGEO Deploys Autonomous Agents

BARCELONA, Spain – January 22, 2026 – In a move that signals a new frontier for artificial intelligence in the travel sector, eDreams ODIGEO (eDO) has announced the deployment of autonomous AI systems capable of independently executing travel bookings and delivering sophisticated voice-based customer support. The world’s leading travel subscription platform also revealed that AI now generates over 30% of its new software code, a milestone that underscores a deep, structural integration of AI into its core operations.

The announcement positions the company, which operates brands like eDreams, Opodo, and GO Voyages, at the forefront of a shift from conversational AI that merely assists users to agentic AI that acts on their behalf. This evolution promises to redefine not only the customer experience but also the fundamental mechanics of how a global travel business operates and innovates.

The Rise of the Autonomous Travel Agent

eDreams ODIGEO's latest innovation marks a departure from the familiar chatbots that have become commonplace in online services. The company has scaled its capabilities to an 'agentic' model, where the AI architecture can autonomously manage the entire lifecycle of a travel booking. This means the system is designed to execute complex, multi-step tasks and take direct action, from handling intricate customer inquiries and managing payments to confirming final bookings, all without requiring direct human intervention.

Beyond bookings, the company has launched its first use cases of agentic customer support via voice. This system is engineered with a specific focus on “fact-grounding and correctness” to prevent the AI “hallucinations”—or confident but incorrect responses—that have plagued many generative AI applications. According to the company, its AI-powered virtual assistant can now resolve over seven out of ten queries autonomously and boasts an intent recognition accuracy of nearly nine out of ten. This has reportedly led to double-digit improvements in both customer satisfaction and accuracy rates, ensuring that travelers receive reliable and precise assistance.

This level of autonomy is built upon more than a decade of AI integration. The technology has long been used for personalizing recommendations, preventing fraud, and simulating demand for its Prime subscription members. By empowering AI to move from suggestion to execution, eDO is betting that it can deliver a faster, more accurate, and seamless experience for its millions of users.

AI as the Architect: Building a Competitive Edge

A cornerstone of the company’s AI strategy is its remarkable progress in software development. The claim that over 30% of its new code is now generated by AI signifies a massive leap in productivity. This figure places eDreams ODIGEO in the same league as tech behemoths like Microsoft and Google, which have reported similar percentages of AI-assisted code generation. It suggests the travel firm is not just a user of AI tools but a leader in embedding them into its most fundamental processes.

This automation is freeing up the company’s tech teams to focus on higher-value, pioneering innovations rather than routine coding tasks, accelerating development cycles across its 247 global platforms. The strategic advantage of this efficiency is not lost on the company's leadership.

“Our leadership in AI is a competitive moat built over more than a decade and is the bedrock of our business,” said Carsten Bernhard, Chief Technology Officer of eDreams ODIGEO, in a recent statement. “Today, we are setting a new industry standard by not only generating 30% of our code through AI but also deploying agentic capabilities that can execute complex tasks autonomously.”

The company is also leveraging Generative AI to create high-quality visual assets and content for its performance marketing channels, further industrializing its customer acquisition and personalization efforts on a global scale.

A Tangible Win for Travelers?

While claims of technological breakthroughs are common, the ultimate test is their impact on the customer. eDreams ODIGEO is backing its AI advancements with compelling customer satisfaction metrics. The company reports that its Net Promoter Score (NPS)—a key measure of customer loyalty—has surged by 52% among its Prime members since 2021. Recent data shows an NPS of 50 for flight customers and 57 for accommodation customers, scores that are considered excellent in any industry.

Furthermore, the company points to its “outstanding” Trustpilot score of 4.4 out of 5 stars, which it notes is substantially higher than the industry averages for both online travel agents (2.0) and airlines (1.5). With nine out of ten customers reporting high satisfaction in post-service surveys, the evidence suggests that the AI-driven enhancements are translating into a genuinely better experience for travelers, characterized by faster resolutions and more accurate service.

Fueling the Subscription Flywheel

These AI innovations are not merely technological pursuits; they are the engine driving eDreams ODIGEO’s core business strategy: the growth of its Prime subscription program. The company has set an ambitious target to reach 13 million Prime members by 2030, a goal described as 40% above market consensus.

The subscription model is central to its future. Prime members are significantly more loyal, booking 3.8 times more frequently than non-subscribers. The hyper-personalized service and exclusive benefits made possible by AI are designed to attract new members and, more importantly, retain them. The company's historical growth provides a strong foundation for this ambition, having expanded its Prime base from just under 2 million members in late 2021 to over 7.7 million today.

Significant headroom for growth remains. The Prime service currently operates in only 10 of the 44 markets where the company's transactional brands are present, offering a clear path for geographic expansion. The recent addition of rail products to the Prime offering has also unlocked a European market estimated to be worth over €40 billion. This deep integration of artificial intelligence is positioned not merely as a technological showpiece, but as the fundamental engine intended to power eDreams ODIGEO's ambitious journey to reshape the travel subscription landscape.