AI Concierge Aims to Convert Social Media Likes to Real Estate Leads

LOS ANGELES, CA – April 23, 2026 – In a move poised to bridge the gap between social media fame and sales success, agentic AI platform POP.STORE today launched a new tool designed specifically for the modern real estate professional. The new system pairs AI-powered “Smart Listings” with an agentic AI concierge named ECHO-ME, promising to automate the entire sales funnel from a social media follower to a qualified showing.

The platform, a subsidiary of live commerce leader CommentSold Group, aims to solve a critical problem for the growing number of real estate agents who have become content creators, building massive audiences on platforms like TikTok, Instagram, and YouTube but lacking the infrastructure to handle the resulting flood of inquiries.

The Social Media Bottleneck

In today's market, the home search often begins not on a traditional listing site, but in a social media feed. Buyers discover neighborhoods, tour properties, and find their agents through engaging video content. This has turned the most successful agents into bona fide creators, generating significant inbound demand. However, this success has created a new challenge: managing the overwhelming volume of comments, direct messages, and questions that arrive at all hours.

While social platforms have become powerful tools for building a brand, the underlying infrastructure for converting that attention into business has lagged. Every unanswered DM at 2 a.m. or a comment missed in a sea of notifications represents a potential client moving on to a more responsive agent. The very virality that builds an agent's reputation can become an unmanageable administrative burden.

“At a certain point, the volume just becomes impossible to manage manually. You're getting comments, DMs, and questions at all hours — and every missed response is potentially a lost deal,” commented Glennda Baker, a prominent Atlanta-based real estate agent, in the company's announcement. “POP.STORE brought everything into one system so I can actually keep up with the demand I've built.”

This is the operational gap POP.STORE aims to fill, providing a centralized system where social traffic can be captured, nurtured, and converted automatically, allowing agents to scale their social media success without being buried by it.

An AI That Proactively Sells

The real estate tech landscape is crowded with AI tools, from CRM platforms like Lofty and Follow Up Boss that help prioritize leads, to AI assistants that can draft emails and social posts. However, POP.STORE is positioning ECHO-ME as a more autonomous and proactive solution, describing it as an “agentic AI” that does more than just respond—it initiates, qualifies, and converts.

The system works by directing an agent's social traffic to a dedicated “Smart Listing” site. Once a potential buyer lands on the page, the ECHO-ME concierge takes over. According to the company, the AI is designed to initiate conversations and understand the intent behind user questions. Instead of just presenting a fact sheet, it engages in a dialogue. For instance, a question like, “Is this neighborhood safe for kids?” or “Where is the nearest Whole Foods?” prompts a conversational response designed to mimic a knowledgeable agent, addressing the underlying need and building confidence.

This AI concierge works 24/7, answering detailed property questions, qualifying prospects, and booking showings directly into the agent’s calendar. Simultaneously, a second AI agent monitors the agent's social channels, responding to comments and DMs to identify purchase intent and pull warm leads into the agent’s owned sales funnel. The platform also ensures that all captured lead data is compiled into a database that the agent owns, a crucial point for professionals building a long-term business asset.

This approach differs from passive chatbots by taking on the role of a junior sales associate, one that never sleeps and can handle an infinite number of conversations at once, reportedly enabling early users to more than double their inbound leads.

The Future of the Human Agent

The introduction of such a powerful automation tool inevitably raises questions about the future role of the human real estate agent. However, POP.STORE executives frame ECHO-ME not as a replacement, but as a powerful augmentation tool that frees agents to focus on the irreplaceable, high-value aspects of their job.

“The best agents will always win on relationships and expertise. What ECHO-ME does is make sure they never lose a deal simply because they couldn't respond fast enough,” said Jo Wong, CRO of POP.STORE. “It initiates the conversation, handles the questions, books the showing — so agents are only in the room when it truly matters.”

This vision aligns with broader trends in AI adoption across professional services, where automation handles repetitive, time-consuming tasks, allowing human experts to concentrate on complex negotiations, strategic advice, and building client trust—elements that remain difficult, if not impossible, to automate. By handling the top-of-funnel chaos, the AI allows agents to dedicate their energy to confirmed, high-intent clients and the critical final stages of a transaction.

The launch represents a significant strategic move for parent company CommentSold Group, which has established itself as a leader in the U.S. live and video commerce space. By creating POP.STORE and its ECHO-ME AI layer, the company is extending its core competency—helping creators monetize their audience—from retail and fashion into the lucrative and complex real estate vertical. The strategy suggests a future where specialized, agentic AI becomes an essential part of the toolkit for any professional leveraging the creator economy to build a business.