Agassi's Digital Ace: A PR Powerhouse to Launch New Sports Tech Era

LAS VEGAS, NV – February 25, 2026 – Agassi Sports Entertainment Corp. (OTC PINK: AASP), the sports innovation company backed by tennis legend Andre Agassi, has announced a major strategic move, appointing global agency MKTG Sports + Entertainment as its PR Agency of Record. The partnership signals a pivotal moment for the company as it gears up to launch 'Agassi Intelligence,' an ambitious AI-powered digital platform poised to transform how racquet sports are learned and played.

This collaboration brings together a legacy sports brand and a global communications giant at a time of explosive growth in racquet sports, setting the stage for one of the most anticipated sports technology launches in recent years.

A Strategic Serve for a Digital Future

The appointment tasks MKTG, part of the Tokyo-based global marketing network dentsu, with spearheading ASE's worldwide communications strategy. The agency's mandate is comprehensive, covering brand positioning, earned media, executive visibility, and crucial support for the upcoming product launch. The move is designed to build sustained market visibility and credibility as ASE scales its operations.

Leading the charge for MKTG is Stephanie Rudnick, a sports PR veteran with a formidable track record that includes building the brand of Angel City Football Club and managing communications for the XFL. Operating across the US and Australia, her team plans to leverage MKTG's deep industry networks and experience.

"Our team brings deep experience in tennis through our work on the Billie Jean King Cup, with Tennis Australia and multiple Grand Slams," said Stephanie Rudnick, General Manager of PR at MKTG. "We'll be drawing on our networks and our experience to help ensure ASE's stories are heard in the right rooms and on the right platforms."

A key advantage of the partnership is access to dentsu Sports Analytics, a consultancy specializing in fan intelligence and performance measurement. This integration will allow MKTG to ground its campaigns in robust data, ensuring every message is tailored to fans, players, and potential partners.

"MKTG brings strategic communications expertise and global reach that align with our ambitions," stated Ronald Boreta, Chief Executive Officer of Agassi Sports Entertainment. "We are entering an important phase in our growth as we continue building a technology platform designed to elevate how people learn, train, and connect through racquet sports. This partnership is about building long-term credibility and sustained visibility as we scale."

Inside 'Agassi Intelligence': The AI-Powered Game Changer

At the heart of ASE's strategy is the 'Agassi Intelligence' platform, a digital ecosystem developed in partnership with tech giant IBM. The platform aims to democratize elite-level coaching by using IBM's watsonx.ai and computer vision technology to analyze a player's form and technique from simple video footage captured on a mobile device.

The platform is slated to deliver a suite of sophisticated tools, including AI-powered coaching, detailed swing analysis, and personalized equipment recommendations. It will analyze performance metrics such as serve speed, shot placement, and movement patterns to generate customized training curricula. Andre Agassi himself is actively involved in shaping the system, embedding his training philosophies into the platform's AI models. His wife and fellow tennis icon, Stefanie Graf, has also joined as a brand partner and advisor, further strengthening the venture's expertise.

The vision extends beyond individual training. 'Agassi Intelligence' is designed to be a central hub for the racquet sports community, offering content, digital interactions, and e-commerce for equipment. The AI coaching model will even allow users to ask questions and receive responses from AI personas trained on the expertise of world-renowned coaches and players.

The rollout is planned in phases, beginning with a focus on tennis in the first half of 2026. Features for the rapidly growing sports of pickleball and padel are scheduled to follow, positioning the platform as a single, comprehensive resource for the world's most popular racquet sports.

Riding the Racquet Sports Boom

ASE's strategic push comes at an opportune moment. The global racquet sports market is experiencing unprecedented growth. Tennis participation in the U.S. has climbed for five consecutive years, reaching an all-time high of 25.7 million players in 2024, with a significant influx of younger participants.

Meanwhile, pickleball continues its reign as the fastest-growing sport in America, with participation swelling by an estimated 45.8% in the past year alone to nearly 20 million players. The global market, valued at $1.5 billion in 2023, is projected to more than double by 2033. Padel, a sensation across Europe and Latin America, is also making significant inroads in the U.S., with participation having increased by 250% since 2022.

This surge in participation has created a massive addressable market for innovative products that can enhance player experience and development. ASE is betting that its all-in-one digital platform, backed by one of sport's most recognizable names, can capture a significant share of this enthusiastic and tech-savvy audience.

High Stakes on the OTC Market

While the vision is grand, Agassi Sports Entertainment operates in the high-stakes environment of the OTC PINK market. As an emerging company, its success is intrinsically linked to the successful development and market adoption of the 'Agassi Intelligence' platform. The company's own forward-looking statements acknowledge risks, including its limited operating history, intense competition, and a heavy reliance on the brand reputation of Andre Agassi.

However, recent corporate filings suggest a period of focused execution. Beyond the key partnerships with IBM and MKTG, the company has announced plans for a "World Series of Pickleball" and has seen insider stock purchases from entities associated with Agassi, signaling confidence from its core leadership.

The partnership with a global PR leader like MKTG is a clear move to mitigate some of these risks by professionalizing its market presence and building a powerful narrative around its technology. As the platform prepares for its phased launch, the global sports community will be watching closely to see if Agassi's digital gambit can truly redefine the game for a new generation of players.