360 Privacy Secures Recognition for Proactive Digital Executive Protection

San Francisco, CA – November 10, 2025 – In an era of escalating cyber threats and data breaches, 360 Privacy is making waves in the digital security landscape. The company recently earned a coveted “Stellar Startup” award from CRN and simultaneously secured a $36 million growth equity investment, reflecting growing demand for proactive digital executive protection. 360 Privacy differentiates itself through a hybrid approach, combining automated technology with human expertise to identify, remove, and monitor personally identifiable information (PII) exposed online – a critical service as threats increasingly target high-profile individuals.

Bridging the Gap Between Cybersecurity and Physical Safety

The company’s focus isn’t simply on preventing data leaks; it’s about mitigating real-world risks. “We see a direct correlation between digital exposure and physical safety,” explains a security consultant familiar with the company’s approach. “If someone's address, family details, and routine are publicly available, it creates a very dangerous situation. 360 Privacy is attempting to address the full spectrum of that risk.”

The company serves a clientele that reflects this focus: over 20 Fortune 100 companies and hundreds more, along with professional sports organizations and ultra-high-net-worth families. This suggests a need beyond typical consumer-grade identity theft protection. “These are organizations and individuals who are constantly under scrutiny,” states a privacy analyst. “Their digital footprint is vast, and the potential consequences of a breach are significant.”

A Hybrid Approach to PII Removal and Monitoring

Traditional PII removal services often rely on automated scans of data broker websites, but 360 Privacy goes further. Their core offering, “360 Delete,” uses proprietary technology to identify and remove PII from hundreds of sources. However, the company also emphasizes continuous, daily monitoring – a crucial distinction. “The problem with a one-time removal is that data gets re-posted constantly,” explains a cybersecurity expert. “A daily scan provides a much higher level of protection.”

This continuous monitoring extends to the “deep” and “dark” web, where compromised credentials and sensitive data are often traded. While fully removing data from the dark web is often impossible, monitoring for exposure allows 360 Privacy to alert clients to potential threats and take mitigating action.

Beyond Automation: The Human Element

What truly sets 360 Privacy apart is its integration of human expertise. The company employs a team of security professionals who analyze data, investigate threats, and provide personalized support to clients. This approach recognizes that automated solutions alone are not enough to address the complex challenges of digital executive protection.

“Automation can identify potential issues, but it can’t always determine the level of risk or the appropriate response,” says a source familiar with the company’s internal operations. “Having a human in the loop allows us to make more informed decisions and provide a higher level of service.”

Effectiveness and Challenges of PII Removal Services

While the demand for PII removal services is growing, it's important to understand their limitations. Recent studies have shown that these services are not always 100% effective. One large-scale empirical study found that commercial PII removal systems successfully removed only about 48.2% of identified records. Furthermore, another study noted that over half of the identified records weren’t accurate PII for the user. Data brokers are constantly collecting and re-posting information, making it a never-ending battle.

“It’s a cat-and-mouse game,” says a privacy attorney. “You can remove your data from one site, but it will likely reappear on another. Continuous monitoring and proactive removal are essential.”

Addressing the Growing Threat Landscape

The growing demand for PII removal and monitoring services reflects the escalating threat landscape. Data breaches are becoming more frequent and sophisticated, and the consequences for individuals and organizations are becoming more severe. The rise of “doxing” – the practice of publicly revealing someone’s personal information – is another growing concern.

“The stakes are higher than ever,” says a security consultant. “A data breach can ruin someone’s reputation, damage their finances, and even put their safety at risk. Organizations and individuals need to take proactive steps to protect their digital footprint.”

Investment and Future Growth
The recent $36 million investment in 360 Privacy will fuel its expansion and innovation. The company plans to use the funds to expand its engineering and revenue teams, accelerate product development, and enhance customer service.

“We're committed to staying ahead of the curve and providing our clients with the best possible protection,” states a company representative. “We believe that our hybrid approach, combining technology and human expertise, is the key to success.”

The company’s focus on digital executive protection positions it well to capitalize on the growing demand for proactive security solutions. As the threat landscape continues to evolve, 360 Privacy is poised to become a leading provider of PII removal and monitoring services for high-profile individuals and organizations. The combination of proactive data removal, continuous monitoring, and a dedicated team of security experts provides a robust defense against the growing risks of the digital age.