Xero Shoes Doubles Global Distribution Network with Five New International Partners
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Broomfield, CO —May 13,2026 — Xero Shoes, a leading natural movement footwear brand, has expanded its global distribution network, finalizing distribution agreements with strategic partners in the United Kingdom, Canada, Hong Kong & Taiwan, South Korea, and Eastern Europe — further accelerating the brand’s international wholesale growth and strengthening its presence in key global markets.
The newly signed partners include:
● Unify Brand Partnerships (United Kingdom)
● Step Hill International (Hong Kong & Taiwan)
● Rock Gear Distribution (Canada)
● Brands House (Moldova)
● MUSINSA (South Korea)
Collectively, these partners bring deep expertise across premium outdoor, performance, lifestyle, and fashion channels, with established relationships in their respective markets.
"We are not adapting to the natural movement trend, we were built for it,” said Chris Melton, Global Head of B2B at Xero Shoes. “These partnerships give us the infrastructure to grow without losing what makes our brand work — specialty relationships, authentic storytelling, real expertise in their categories."
Several of the new distributors represent highly respected brands within the outdoor and active industries. Step Hill International has built a strong reputation throughout Taiwan and Hong Kong through its portfolio of premium outdoor and performance brands, including Osprey, Vasque, Ultimate Direction, and Thule.
Rock Gear Distribution similarly services premium outdoor and run specialty retailers throughout Canada with a focus on performance and active lifestyle brands. In South Korea, MUSINSA provides access to one of the region’s most influential fashion and streetwear ecosystems, while Unify Brand Partnerships strengthens Xero Shoes’ positioning within the UK’s premium active and outdoor market.
“The brand sits at the intersection of performance, comfort, and natural movement and fits perfectly into the Rock Gear family of purpose-driven brands,” said Ian Lowe-Wylde, President at Rock Gear Distribution.
Chris Chan, Director at Step Hill International said, “Xero Shoes brings innovation, versatility, and an authentic voice that goes beyond the trend, and we see the long-term potential throughout Taiwan and Hong Kong.”
“Consumer demand has shifted toward versatile, fashionable, comfort-driven footwear and Xero Shoes’ collections align with their interest in active lifestyle,” said Sunhee Lee at MUSINSA.
Additional international agreements are in advanced negotiation, with further announcements expected later this year.
Melton added, “We're choosing partners who think about brands the same way we do — specialty first, long-term relationships, and a genuine belief in what natural footwear can do for people.”
About Xero Shoes
Xero Shoes is a leading natural movement footwear brand offering lightweight shoes designed to let feet move naturally. Guided by a “minimal to the max” philosophy, every shoe combines flexible construction, zero-drop design, and roomy toe boxes to deliver all-day comfort. The company sells performance and lifestyle footwear globally through direct-to-consumer and wholesale channels spanning outdoor, run specialty, lifestyle, and fashion.
About Xero Shoes
Xero Shoes is a leading natural movement footwear brand offering lightweight shoes designed to let feet move naturally. Guided by a “minimal to the max” philosophy, every shoe combines flexible construction, zero-drop design, and roomy toe boxes to deliver all-day comfort. The company sells performance and lifestyle footwear globally through direct-to-consumer and wholesale channels spanning outdoor, run specialty, lifestyle, and fashion.