myRiva Makes Its SaaS Debut with myPlatform

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San Francisco, CA, November 5, 2026 – myRiva, the patented, AI-driven business travel marketplace, today announced that it will offer its technology to third parties, beginning with a pilot program on ALTOUR ONE, the new platform from ALTOUR, now live. myPlatform marks the company’s first venture into SaaS and a major step toward its goal of modernizing corporate travel.

Participating TMCs and organizations can now access myRiva’s entire patented marketplace, including NDC direct content, third-party sources, and negotiated rates. Administrators manage analytics and reporting, duty of care, and guest booking directly through the platform. With myPlatform, myRiva gives any organization that wants its own branded travel program a way to launch one without building it.

“We realized our patented marketplace held an opportunity for TMCs and larger corporate travel programs that no one had tapped,” said Ben Parodi, Executive Vice President and Chief Strategy Officer of myRiva. “myRiva already supports more than 300 corporate customers, but corporate travel is complex, and offering myPlatform as a SaaS solution delivers that experience to even more travelers and managers.”

ALTOUR, the corporate travel division of Internova Travel Group (No. 9 on Travel Weekly's 2026 Power List of the largest travel sellers), partnered with myRiva to power ALTOUR ONE with myPlatform. This is a milestone for myRiva and a case for what an open marketplace model can do at scale.

“As the needs of corporate travel companies grow more specific, finding the right software was crucial to launching ALTOUR ONE,” said Peter Vlitas, Executive Vice President of Partner Relations at Internova/ALTOUR. “myRiva is a marketplace that truly works for the traveler, for air, car, and hotel suppliers, and for the program itself. We couldn’t ask for a better partner.”

myPlatform extends myRiva’s supplier-direct marketplace to new partners. Travelers get a consumer-friendly experience that preserves loyalty benefits at top airlines, hotels, car rental companies, and aggregators, while the organization keeps the policy enforcement and duty of care built into the platform.

myPlatform is the first step in opening the myRiva marketplace to more travelers, widening access to direct supplier connections, greater transparency, and a smoother trip.

About myRiva

myRiva is a patented, AI-driven business travel marketplace designed to unify the entire travel ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft and BCD, myRiva streamlines planning, booking and trip management through advanced automation and intelligent content delivery. By connecting travelers directly to global suppliers in a single, award-winning platform, myRiva offers exceptional choice, transparency, and efficiency across every trip.

To learn more about the myRiva travel platform and marketplace, visit myRiva.com.

About myRiva

myRiva is a patented, AI-driven business travel marketplace designed to unify the entire travel
ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft and BCD,
myRiva streamlines planning, booking and trip management through advanced automation and
intelligent content delivery. By connecting travelers directly to global suppliers in a single, awardwinning platform, myRiva offers exceptional choice, transparency, and efficiency across every trip.
To learn more about the myRiva travel platform and marketplace, visit myRiva.com.

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myRiva Makes Its SaaS Debut with myPlatform

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