Generative AI

An MIT study reveals 95% of corporate AI projects show no financial return, yet markets soar. A former Pentagon advisor warns of a disconnect.

A new report exposes a deep-seated 'execution-speed problem' in the CPG industry, where legacy processes and failed AI initiatives leave brands behind.

A new report reveals a seismic shift: physical scale is losing to AI visibility. Why Delta and Marriott are winning the new travel war without flying the most planes.

IntelAgree's new multi-language AI platform aims to solve a core global business problem. Is this the move that reshapes the competitive CLM landscape?

In the chaotic AdTech and MarTech arena, enterprise deals are won or lost before a salesperson even calls. A new playbook reveals why analysts are the key.

Micron’s pact with AI leader Anthropic is more than a supply deal; it’s a template for how the foundational layers of AI are being co-designed and scaled.

Zoom's latest AI suite moves past simple deployment, offering generative agent creation and robust performance metrics to deliver measurable ROI in customer experience.

Nearly half of shoppers now use AI to game e-commerce returns, sparking an AI arms race as retailers deploy advanced tech to protect their margins.

AI is forcing a total rebuild of retail marketing. A new report finds leaders are hiring, but a huge skills gap could derail the entire transformation.

Provincial ministers met to refocus their collective strategy, confronting the dual challenges of AI integration and unilateral federal policies on international students.

Sonilo launches a licensed video-to-music AI on fal.ai, automating soundtrack creation and offering creators a fast, ethical way to score their content.

Samba's acquisition of Bestever AI isn't just another tech deal. It's a bold move to build truly autonomous ad agents fueled by massive, real-world data.

Getty Images will now power visuals in ChatGPT, a move that could redefine AI content licensing, combat misinformation, and shape the future for creators.

As enterprises face 25% overspend on software, Calero's leadership in Gartner's Magic Quadrant signals a critical shift toward disciplined FinOps for SaaS.

A new index reveals pharma's $8B ad spend fails to buy AI visibility. Eli Lilly and Novo Nordisk lead as AI follows patient research, not TV spots.

Canada leverages Europe's top tech event to advance its new national AI strategy, seeking to build a 'trustworthy AI' bloc and secure global market share.

Straive's acquisition of NextGen Invent isn't just another deal; it's a strategic strike to dominate the AI operationalization market. Here's why.

As nations fear AI colonialism, a new global consortium offers a radical alternative: build frontier AI together, but keep control. Is this the future?

Amid geopolitical storms and supply chain chaos, manufacturers seek new allies. ISG's upcoming study maps the service providers key to survival and growth.