Data-Driven Decision Making

KnitWell Group's appointment of TIME CEO Jessica Sibley isn't just a new hire; it's a strategic gambit to infuse media-driven innovation into its brands.

Named a 'Leader' by Forrester, RainFocus signals a market shift where unified data, deep integrations, and intelligent AI define success in event management.

As the 2026 World Cup snarls U.S. cities, one company is deploying a massive data arsenal to predict and manage the chaos. But is it enough?

A partnership between Back Nine and Bridgestone aims to turn indoor golf into a data-rich, precision training ground, shaking up the booming market.

HomeFront Brands' new CTO isn't just a hire; it's a strategic move to digitize a fragmented industry, empowering local entrepreneurs with enterprise-level tech.

The upcoming Global Gaming Expo is more than a trade show; it's a look at the data, AI, and cross-border strategies powering a global industry.

Doceree's Trigger DOOH promises to revolutionize healthcare ads by targeting patients in real-time. But as billboards get smarter, Laura Harris asks: what are the costs?

A new landmark study reveals the playbook for turning customer learning into measurable revenue, separating market leaders from laggards in the battle for retention.

The Buffalo-based tech firm is merging fleet and facility operations into one platform, offering insurers and businesses a powerful new tool for proactive safety.

Komprise's new Transparent File Tables allow AI platforms to query petabytes of unstructured data without moving it, tackling a multi-billion dollar problem.

The firm's new 'Performance Culture' offering integrates strategic consulting to help leaders build resilient organizations that can navigate AI and market volatility.

A new partnership between AGEPHA Pharma and Close-Up Intl reveals how AI is not just a buzzword, but a critical tool for getting vital medicines to patients.

A new report reveals high patient volume is the top cause of burnout in oncology. Now, centers are betting on AI and optimization, not just hiring, to survive.

Omnicom's new Acxiom Fan Graph promises to unify fragmented sports data. But can it deliver real ROI without crossing critical privacy lines?

The U.S. Army is betting billions on Palantir and Anduril to build its new digital brain. This isn't just a tech upgrade; it's a radical shift in how the military buys weapons and fights wars.

A major tech vendor is backing a non-profit data standard. Is this the end of data silos in higher ed, or a strategic play in a competitive market?

A new report exposes a deep-seated 'execution-speed problem' in the CPG industry, where legacy processes and failed AI initiatives leave brands behind.

Snowplow's repeated leadership in Snowflake's report isn't just an award; it's a signal. The age of agentic AI marketing is here, built on a new data foundation.

With the hire of WPP's Andrew Tziatis, analytics giant EA signals a major push to bridge the gap between complex data and measurable marketing outcomes.

New research from Circana moves beyond vanity metrics, using advanced modeling to prove the incremental sales and ROI of influencer marketing for brands.