Data-Driven Decision Making

A national home improvement firm is ditching legacy data silos for a modern AI-ready foundation. It’s a move that reveals the real work behind AI's promise.

Avis Budget Group's upcoming Q2 earnings are more than just numbers; they are a referendum on a major strategic reset after a massive EV write-down.

A new partnership between AI platform Agentio and Meta promises to automate creator advertising, swapping manual deals for data-driven performance.

The acclaimed womenswear brand is closing its doors, not in failure, but as a calculated leap to solve fashion's multi-billion dollar returns crisis with AI.

The financial data firm is launching its first fund, RANK, blurring the line between research and product. Is this the future of investing or just a new spin?

As CTV ad spend booms, proving ROI remains a major hurdle. tvScientific by Pinterest's new partner program aims to fix this with a 'trust but verify' ecosystem.

With a mandate for growth and innovation, the appointment of Charles Guay signals a strategic pivot for the 137-year-old mutual insurer.

In a strategic move to dominate private markets intelligence, PEI Group appoints a CPO with a rare blend of corporate data prowess and startup agility.

A new partnership will see crop nutrition leader Pivot Bio use CamoAg's AI platform, signaling a major shift toward data-driven sales and strategy in ag.

A recent market 'Star' rating for MISTRAS Group isn't just a corporate win; it's a marker for a quiet revolution in how we manage our industrial world.

Billions are being spent on AI, yet most projects fail. New insights reveal a leadership crisis is to blame, not the tech. Here's what it takes to win.

Sovrn's new API replaces outdated affiliate marketing metrics with live bids, giving publishers unprecedented control and signaling a major industry shift.

AdvanceIQ.ai's partnership with Cashera UK is more than a software deal; it's a high-stakes bet on the global universality of alternative lending risk.

A new partnership aims to turn saliva into a data-rich asset, signaling a major shift in the health tech market from reactive treatment to proactive care.

A new partnership between Compusense and InsightsNow introduces BehaviorLens, a tool to measure gut reactions. We analyze how this implicit data could redefine success.

Houston-based Tekmetric is giving auto repair shops free, powerful data. It's a brilliant gift, and an even more brilliant strategic play for market control.

CPG brands waste billions on promotions that don't follow shoppers. A new platform inverts the ad model, using verified deal data to prove in-store ROI.

AXA XL's appointment of Matt Rodliff as Americas Claims Chief is more than a new hire; it's a strategic pivot towards a future where data and technology redefine risk.

CamTran's new digital payment system is more than a convenience. It's a strategic pivot to data-driven operations, setting a new standard for regional transit.

TD Bank consolidates its commercial divisions under Jill Gateman, signaling a strategic shift toward a deeply integrated client model and an AI-driven future.