Data-Driven Decision Making

Omnicom's new Acxiom Fan Graph promises to unify fragmented sports data. But can it deliver real ROI without crossing critical privacy lines?

The U.S. Army is betting billions on Palantir and Anduril to build its new digital brain. This isn't just a tech upgrade; it's a radical shift in how the military buys weapons and fights wars.

A major tech vendor is backing a non-profit data standard. Is this the end of data silos in higher ed, or a strategic play in a competitive market?

A new report exposes a deep-seated 'execution-speed problem' in the CPG industry, where legacy processes and failed AI initiatives leave brands behind.

Snowplow's repeated leadership in Snowflake's report isn't just an award; it's a signal. The age of agentic AI marketing is here, built on a new data foundation.

With the hire of WPP's Andrew Tziatis, analytics giant EA signals a major push to bridge the gap between complex data and measurable marketing outcomes.

New research from Circana moves beyond vanity metrics, using advanced modeling to prove the incremental sales and ROI of influencer marketing for brands.

A new partnership injects digital precision into local TV, aiming to win back ad dollars. But can data and automation truly save the local broadcast?

As private credit pulls back, PropTech firm Gumption expands its tech-driven financing platform to the West Coast, betting on a seasoned expert to succeed.

A new media model blends educational articles with expert promotion, promising value for consumers. But does this innovation truly serve the bottom line?

Holcim's major acquisition of Xella signals a seismic shift in construction, betting big on sustainability. We explore the ripple effects of this deal.

CJ 4DPLEX's 'Shot for SCREENX' initiative with Sony's new Spider-Man film moves immersion from post-production to on-set. Is this the future of blockbusters?

Pearson's Certiport championship crowns new MS Office masters, revealing a critical truth: foundational digital literacy is the bedrock for an AI-ready workforce.

Prometheus Hyperscale won unanimous approval for its massive Wyoming data center by promising its own power and minimal water. But can it deliver on the hype?

Anchin's annual awards reveal the innovators shaping our future city, guided by a vision of sustainable, tech-forward infrastructure and disruptive leadership.

Beyond balloons and banners, a new frontier in event planning uses AI, smart venues, and data to engineer perfect experiences. But is technology the secret ingredient?

ITS Logistics' new Pennsylvania hub isn't just a building; it's a strategic weapon in the retail wars, enabling one-day shipping for brands like Caraway.

Life science labs are eagerly exploring AI, but new data reveals a major roadblock: a fragmented digital landscape that keeps true innovation just out of reach.

The Tar Heel State is building a statewide digital fortress, aiming to protect every city and county. Is this ambitious new model the future of American security?

Beyond a platform update, Xometry's new injection molding tools reveal a deeper strategy to master high-volume production by digitizing trust and efficiency.