Connected TV

With five AdExchanger nominations, InterMedia Advertising is rewriting the rules for Connected TV. We dive into their AI-driven, collaborative approach.

Cineverse is betting it can solve CTV's ad waste problem by turning podcast ads into TV spots. A deep dive into the tech, the strategy, and the $12M question.

A new technology aims to place ads directly into live sports action, not just in breaks. It’s a move to capture viewer attention and unlock new revenue.

A new Chinese-backed alliance aims to bring free, ad-supported streaming TV to Indonesia. But is this digital transformation or a strategic power play?

Fox Corp. posts record earnings fueled by the World Cup, but the real story is its massive $22B bet on Roku to conquer the future of television streaming.

The Comcast-owned platform integrates top audience and mobile measurement partners, aiming to make premium TV as accessible and measurable as social media.

Jamloop's new platform uses controlled experiments to prove if streaming TV ads actually work, moving CTV beyond impressions to verifiable business growth.

As CTV ad spend booms, proving ROI remains a major hurdle. tvScientific by Pinterest's new partner program aims to fix this with a 'trust but verify' ecosystem.

Walmart's acquisition of Vibe.co signals a major play to simplify connected TV advertising, leveraging its retail data to empower small businesses.

A former top regulator argues the Paramount-WBD merger isn't a monopoly play, but a necessary challenge to Big Tech's chokehold on streaming.

CJ 4DPLEX's 'Shot for SCREENX' initiative with Sony's new Spider-Man film moves immersion from post-production to on-set. Is this the future of blockbusters?

A new TV show sells San Antonio's lifestyle, led by a real estate 'digital mayor.' We dissect the fusion of media, commerce, and community identity.

Hisense enters Hong Kong with a flagship store, leveraging World Cup fever to showcase its premium RGB MiniLED TVs and signaling a strategic push into the GBA.

Sony and CJ 4DPLEX's new on-set collaboration for 'Spider-Man' is more than a gimmick. It's a strategic play to redefine the premium cinema experience.

How does a company protect a beloved song from misuse? Lee Mendelson Films' new playbook involves lawsuits, education, and strategic philanthropy.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

As BofA blankets the World Cup with millions of free 'Fan Bands,' is it fostering community or executing a brilliant, data-driven marketing strategy?

PubMatic, Havas, and Telefónica just proved agentic AI isn't a future concept. It’s here, and it's delivering an 18% cost reduction on CTV ads today.

The city is blending a massive coastal fireworks display with a 2028 Olympic preview, creating a new blueprint for how civic celebrations can drive value.

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.