Automotive

As the powersports industry faces a crippling technician shortage, Yamaha stands alone, betting on youth education to secure its future and its dealer network.

Jeep revives the Trailhawk and Overland, but the real story is a calculated move by Stellantis to reinforce its core brand identity in a shifting market.

Rack Attack and RealTruck are merging digital customization with expert in-store service, creating a new omnichannel benchmark for the auto accessories market.

Beneath resilient spending figures lies a seismic shift. Consumers are trading volume for value, forcing brands to rethink survival in an age of intention.

As Southeast Asia races to become an EV powerhouse, the real challenge lies on the factory floor. A new wave of traceable assembly tech aims to solve it.

Cincinnati's baseball team partners with Avocados From Peru in a strategic play that goes beyond the ballpark, blending experiential marketing with healthy eating.

With the competitively priced AION V SUV and a strong local partnership, GAC Group is making a calculated entry into the UK's booming electric vehicle sector, betting on high-spec models and a long-term commitment to win over British drivers.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

FCPT's latest acquisition seems minor, but it reveals a powerful strategy for navigating economic uncertainty by targeting essential, service-based real estate.

After 300 races, a new era of F1 oversight begins. Marelli's AI-powered data recorder, the SDR 5, promises unprecedented insights for safety and fair play.

As gas prices soar, a coordinated industry push to answer driver questions signals a new strategic front in the war for the mainstream automotive market.

As global executives gather in Qingdao, the summit reveals China's new playbook: a targeted bid for high-tech MNEs to fuel its 15th Five-Year Plan.

A little-known chipmaker is now a top global sensor supplier. NOVOSENSE's European debut signals a major shift in the invisible supply chain for EVs.

Canada Nickel secures C$6.2M for its 'NetZero Nickel' vision, but a steep 15% interest rate on a major loan reveals the high cost of its green ambitions.

Vishay's new ferrite beads handle more power in less space, a strategic move targeting the booming EV and industrial markets. It's a new benchmark.

A $500M partnership signals a major shift in auto finance. We decode how Edge Focus's proprietary technology is attracting huge private credit deals.

Swedish freight-tech leader Einride's explosive Nasdaq debut validates a ten-year mission to build the resilient, autonomous future of supply chains.

A landmark bill aims to end U.S. reliance on foreign magnets by incentivizing domestic production, including innovative rare-earth-free alternatives.

BFGoodrich's new Trail-Terrain T/A+ isn't just for off-road trails. It's a calculated move into the EV market and a bid to win the everyday adventurer.

A new report from auto service giant Pep Boys uses proprietary data to pinpoint where summer heat hits cars hardest, revealing a story about climate and cost.