Airlines

Cebu Pacific is luring Taiwanese travelers with a TWD 10 base fare. But what is the real business cost of this aggressive marketing strategy?

U.S. domestic airfares surged nearly 50% in 2026, forcing a massive consumer shift as international flights became the new value play for American travelers.

From Gen Z's experiential spending to a one-way US-Canada border, FlightHub’s latest data reveals the macroeconomic forces reshaping global tourism.

As search shifts to AI, Jet2 partners with Adobe to deploy autonomous agents and custom LLM strategies, transforming the traditional package holiday booking.

Lufthansa’s Skytrax win reveals how a €70M soft-product investment and advanced catering logistics are driving high-margin growth in premium aviation.

United Airlines and DISH are leveraging Starlink to bring live football to the skies. But the real story is the battle for passenger loyalty and connection.

Behind the deep discounts of its 'Week of WOW' lies Southwest's boldest move yet to redefine value and secure its future in a rapidly changing sky.

Oman Air and Wizzmoni's new AI travel card isn't just about payments; it's a strategic play for customer data, ancillary revenue, and brand loyalty.

Air India is using AI to ask passengers to switch flights for perks. It's a key part of its massive turnaround, turning overbooking from a headache into a choice.

Porter Airlines' 20th-anniversary blind box campaign is more than a marketing stunt; it's a strategic play to redefine customer loyalty beyond points and miles.

As flight disruptions surge, a niche travel firm bets its future not on cutting prices, but on providing the human support that giant online portals lack.

Global business travel is set to hit a record $1.71 trillion in 2026, but this figure masks a pivotal shift. Costs, not trip volume, are driving the surge.

Alaska Airlines' LAX-La Paz route isn't just a new flight; it's a strategic bet on sustainable tourism, challenging the mega-resort model of Baja.

Transat's $150M government loan offers a lifeline against soaring fuel costs, but it also exposes the airline industry's fragility and complex ties to the state.

Airlines operate a hidden wholesale market for premium seats. A new service is giving travelers the key, challenging the retail prices we all see online.

As Frontier prepares its Q2 results, a strategic shift is underway. Can First Class seats and Wi-Fi coexist with an ultra-low-cost model? All eyes are on ULCC.

IAG CEO Luis Gallego takes the chair at oneworld, signaling a strategic shift toward integrated loyalty, deep-tech innovation, and aggressive sustainability goals.

Saudia's landmark partnership with the Esports World Cup isn't just about a logo on a plane. It's a strategic blueprint for globalizing an industry.

A partnership between Address Hotels and Turkish Airlines is more than a travel deal. It’s a calculated move to capture a key market and redefine value in Dubai's hyper-competitive luxury landscape.

A new partnership between Alaska Airlines and the Challenged Athletes Foundation aims to solve a critical hurdle for adaptive athletes: the high cost of travel.