Clum Creative Achieves 10x ROI with ZoomInfo, Boosts Appointments by 104%
Event summary
- Clum Creative reports 10x ROI and 104% increase in appointments using ZoomInfo.
- Company also saw a 60% increase in leads after switching to ZoomInfo.
- Clum Creative previously struggled with inaccurate data from competitors like SalesGenie and hunter.io.
- ZoomInfo provided direct extensions and email addresses, improving outreach efficiency.
- Nearly all of Clum Creative's new business is now sourced through ZoomInfo.
The big picture
This case study highlights the critical role of accurate B2B contact data in driving sales efficiency, particularly for small teams with limited resources. ZoomInfo's ability to provide verified direct lines to decision-makers is reshaping outbound sales strategies, making traditional data vendors obsolete. The success of Clum Creative underscores the growing demand for reliable data solutions in the modern media and marketing landscape.
What we're watching
- Scalability
- Whether Clum Creative can sustain this growth pace as it expands its operations.
- Competitive Differentiation
- How ZoomInfo's data accuracy will continue to set it apart from competitors in the B2B data space.
- Market Expansion
- The pace at which ZoomInfo can onboard similar small businesses to drive further adoption.
Related topics