Exact Media Boosts Prospect Audience 20X with ZoomInfo Integration
Event summary
- Exact Media expanded its complete-data prospect audience 20X using ZoomInfo's data enrichment.
- ZoomInfo's platform was implemented in 10 days from first call to first use.
- ZoomInfo flagged over 4,000 leads as 'person moved', indicating contact changes.
- Exact Media now uses firmographic and technographic filters to identify decision-makers efficiently.
The big picture
Exact Media's success with ZoomInfo highlights the growing importance of high-quality, enriched data in the advertising and events sector. As companies increasingly rely on precise targeting for their campaigns and events, the ability to quickly and accurately identify decision-makers becomes a critical competitive advantage. This trend is particularly relevant for industries like e-commerce, where technographic filters can provide timely insights into potential clients.
What we're watching
- Data Quality Impact
- How ZoomInfo's data enrichment will affect Exact Media's event planning accuracy and efficiency.
- Scalability
- Whether Exact Media can sustain this growth pace without expanding its team.
- Competitive Edge
- The pace at which competitors adopt similar data enrichment solutions.
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