Demodesk Slashes Prospect Research Time by 90% with ZoomInfo Integration
Event summary
- Demodesk reduced daily prospect research time from 2-3 hours to 10-15 minutes using ZoomInfo.
- The integration eliminated manual data entry by connecting ZoomInfo to Salesforce and sales automation software.
- Demodesk's sales reps now spend 90% less time on research, freeing up a full workday per week.
- Marketing teams also benefited, using the same data to enrich trade show lists and personalize campaigns.
The big picture
This case study highlights the growing importance of data automation in sales processes, as companies seek to reduce non-selling work and improve efficiency. ZoomInfo's ability to integrate with existing systems like Salesforce and sales automation software positions it as a key player in the go-to-market (GTM) platform space. The success at Demodesk suggests a broader trend toward leveraging AI and comprehensive B2B data to streamline sales operations.
What we're watching
- Sales Efficiency
- How ZoomInfo's integration capabilities will affect other sales teams' productivity.
- Data Automation
- Whether Demodesk can sustain these efficiency gains as it scales.
- Market Adoption
- The pace at which similar integrations will be adopted by competitors.